If you work for a digital marketing agency, want to ramp up your own digital marketing efforts, or just need something to listen to in the breakroom (your kitchen), the Webfor Marketing Podcast is for you. SEO to CRO, CPC to PPC, UX, CMS, and the occasional LOL and OMG and WTH.
Our roster of design, search engine optimization, paid advertising, content, and other marketing experts will discuss how to make your website work for you, improve your visibility, and navigate the culture of working in digital marketing from the office or in your home.
Like what you hear? Share with your coworkers, your managers, your friends, and your family. And if you have a topic you'd like us to cover, let us know!
SEO News You Can Use April 2022 - Local SEO
Welcome back to another episode of the Webfor Marketing Podcast. In this month's SEO show we are talking all things local SEO. We will be chatting about local SEO best practices and recent updates on the Google local front.
Tune in to find out more about:
1. Google Business Profile (Formerly Google My Business)
2. On Page Optimization (Location pages, About pages, keyword research, and more)
4. Local Business Schema
5. Citations, Data Ages, and local links
6. Behavioral (CTR, click to call, etc.)
7. Personalization (Search history, location, etc.)
8. Multi-location SEO
Please remember to follow, like, and share to learn about the latest SEO news.
SEO News You Can Use March 2022 - Keyword Research
SEO News You Can Use for March 2022 dives into the keyword research process and how that data helps inform your SEO strategy and the on-page optimization process.
What do we talk about:
How to perform a deep dive or analysis of your clients topics and categories?
Why is it important to analyze what your SEO competitors are doing in search?
Why is educating your marketing client so crucial to building a great partnership with your SEO agency?
How does SEO keyword research help inform your SEO strategy?
What is keyword mapping? How do you do it?
What in an on-page optimization plan?
SEMpdx Panel - Future Of Digital Marketing (2022)
Director of Accounts at Webfor, Tricia Davis Payne, was able to participate in a panel of her esteemed digital marketing colleagues, hosted by SEMpdx. The title and theme of our panel was “The Future of Digital Marketing” (2022 Edition). Her fellow panelists included: Kent Lewis with Anvil Media, Anna Madill with Avenue, Mike Rosenberg with Veracity, and Shuree Jones with Rain the Growth Agency. The conversation touched on many great topics:
What did we see and learn as search engine marketers in 2021?
How can we help businesses be more successful in the year(s) to come?
Listen in to find out about the Future of Digital Marketing (2022 Edition).
SEO News You Can Use for February 2022
In our latest episode, we explore some hot topics for 2022 and beyond.
Google Ecommerce Push - We touch on how and why Google is making a concerted effort to earn back market share in the product search space.
SEO is trending - We explore why SEO is trending. What has led to the recent increase in interest for SEO services. Why is SEO more important than ever for your business in 2022.
Google URL Inspection API - We briefly share what the Google URL Inspection API is and why it is important for your business. We then explore some tools that rolled out updates for the API, and more.
Google Business Profile dynamic categories - What is GBP categories? Why are they important for your local search visibility? What does this latest update mean?
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Improving Productivity Through Planning
Productivity is at the core of everything we as humans. So how do schedule our days to help us succeed at being productive? Senior Advertising Specialist Drew Tumlinson shares his insight. He also wrote a similar post over on the Webfor Blog if you'd like to check it out: https://webfor.com/blog/how-to-get-organized-at-work/
Into The Metaverse
The metaverse is coming! Whether you like it or not big companies are on the move. With the announcement of Facebook's parent company rebranding to Meta, you can bet billions will be invested into the technology.
How will this impact the way we live and are we prepared for everything to change in big ways.