24 episodes

If you work for a digital marketing agency, want to ramp up your own digital marketing efforts, or just need something to listen to in the breakroom (your kitchen), the Webfor Marketing Podcast is for you. SEO to CRO, CPC to PPC, UX, CMS, and the occasional LOL and OMG and WTH.

Our roster of design, search engine optimization, paid advertising, content, and other marketing experts will discuss how to make your website work for you, improve your visibility, and navigate the culture of working in digital marketing from the office or in your home.

Like what you hear? Share with your coworkers, your managers, your friends, and your family. And if you have a topic you'd like us to cover, let us know!

Webfor Marketing Webfor

    • Business
    • 5.0 • 1 Rating

If you work for a digital marketing agency, want to ramp up your own digital marketing efforts, or just need something to listen to in the breakroom (your kitchen), the Webfor Marketing Podcast is for you. SEO to CRO, CPC to PPC, UX, CMS, and the occasional LOL and OMG and WTH.

Our roster of design, search engine optimization, paid advertising, content, and other marketing experts will discuss how to make your website work for you, improve your visibility, and navigate the culture of working in digital marketing from the office or in your home.

Like what you hear? Share with your coworkers, your managers, your friends, and your family. And if you have a topic you'd like us to cover, let us know!

    Google E.A.T. (Expertise, Authority, & Trust) & SEO - Webfor Marketing Podcast

    Google E.A.T. (Expertise, Authority, & Trust) & SEO - Webfor Marketing Podcast

    In this episode of the Webfor Marketing Podcast we talk about Google and E.A.T. (Expertise, Authority, Trust). This episode covers a wide range of E.A.T. topics from what is E.A.T. to the role it plays in Google Search, and much more. Michael, Kevin, and Jake share their thoughts on the role E.A.T. plays in search and how business owners and marketers should be thinking about and incorporating E.A.T. best practices into your SEO Strategy.

    The Webfor team discussed the following topics:
    1. What is E.A.T.?
    2. Quality Rater Guidelines
    3. E.A.T.'s role in Google Search
    4. E.A.T.'s role in the ranking process
    5. How do E.A.T. ratings work?
    6. Is there a sitewide E.A.T. score?
    7. E.A.T. best practices (Quick tips for E.A.T.)

    Podcast hosts:
    Kevin Getch - Found & CEO of WEbfor
    https://webfor.com/team/kevin-getch/
    https://webfor.com/blog/author/kevin-getch/
    https://www.linkedin.com/in/kevingetch
    https://twitter.com/kevingetch
    https://www.sempdx.org/about/board-members/

    Michael Cortez - Partner & Marketing Manager at Webfor
    https://webfor.com/team/michael-cortez/
    https://webfor.com/blog/author/michael-cortez/
    https://www.linkedin.com/in/michaelcortez87/
    https://twitter.com/mpcthemarketer
    https://www.sempdx.org/about/board-members/

    Jake Morley - SEO Specialist at Webfor
    https://webfor.com/team/jake-morley/
    https://www.linkedin.com/in/jake-morley-118a76144/

    Resources:
    https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
    https://webfor.com/blog/google-knowledge-graph/
    https://webfor.com/blog/what-is-schema-markup/

    If you want to talk more check us out and connect with us on socials!
    https://www.linkedin.com/company/webfor/
    https://twitter.com/webfor
    https://www.facebook.com/webfor/

    If you want to learn more about our SEO services check us out here!
    https://webfor.com/marketing/seo-services/

    If you enjoyed the episode please like, share, and follow us on YouTube, SoundCloud, Apple Podcasts, Google Podcasts, and more.

    • 1 hr 2 min
    Social Media Marketing With Drew Tumlinson & Kevin Getch of Webfor | The Webfor Marketing Podcast

    Social Media Marketing With Drew Tumlinson & Kevin Getch of Webfor | The Webfor Marketing Podcast

    Webfor's Senior Advertising Manager, Drew Tumlinson, and Founder & Director of Strategy, Kevin Getch, dive in to all things Social Media Marketing in this episode of the Webfor Marketing Podcast. They talk everything social from what's included in an organic social media strategy to running successful paid social media campaigns and everything in between!

    • 51 min
    Marketing Strategy with Tricia Davis-Payne & Kevin Getch of Webfor | The Webfor Marketing Podcast

    Marketing Strategy with Tricia Davis-Payne & Kevin Getch of Webfor | The Webfor Marketing Podcast

    In this episode, Tricia Davis-Payne and Kevin Getch of Webfor discuss some strategic marketing concepts that can help your business succeed in the digital age. Whether you're looking to reach more customers online or simply want to learn more about how marketing works, this episode is for you!

    • 1 hr 4 min
    Multi-location SEO - SEO News You Can Use July 2022

    Multi-location SEO - SEO News You Can Use July 2022

    Welcome back to another episode of the Webfor Marketing Podcast. In this month's SEO show, we are talking about all things multi-location SEO. We will be chatting about multi-location SEO best practices and more.

    Tune in to find out more about:
    1. Local landing page (On-page SEO, Schema Markup, NAP info.)
    2. Google Business Profile
    3. Schema (LocalBusiness, etc.) -
    4. Reviews
    5. Citations + Local Links (non-profits, charity events, sponsorships, local clubs)
    6. Original content
    7. SEO at scale/automating SEO

    Please remember to follow, like, and share to learn about the latest SEO news.

    • 1 hr 7 min
    SEO News You Can Use April 2022 - Local SEO

    SEO News You Can Use April 2022 - Local SEO

    Welcome back to another episode of the Webfor Marketing Podcast. In this month's SEO show we are talking all things local SEO. We will be chatting about local SEO best practices and recent updates on the Google local front.

    Tune in to find out more about:
    1. Google Business Profile (Formerly Google My Business)
    2. On Page Optimization (Location pages, About pages, keyword research, and more)
    3. Reviews
    4. Local Business Schema
    5. Citations, Data Ages, and local links
    6. Behavioral (CTR, click to call, etc.)
    7. Personalization (Search history, location, etc.)
    8. Multi-location SEO

    Please remember to follow, like, and share to learn about the latest SEO news.

    • 53 min
    SEO News You Can Use March 2022 - Keyword Research

    SEO News You Can Use March 2022 - Keyword Research

    SEO News You Can Use for March 2022 dives into the keyword research process and how that data helps inform your SEO strategy and the on-page optimization process.

    What do we talk about:
    How to perform a deep dive or analysis of your clients topics and categories?
    Why is it important to analyze what your SEO competitors are doing in search?
    Why is educating your marketing client so crucial to building a great partnership with your SEO agency?
    How does SEO keyword research help inform your SEO strategy?
    What is keyword mapping? How do you do it?
    What in an on-page optimization plan?
    And more!

    • 52 min

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