Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More

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Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More

Welcome to Websites Decoded, the podcast that explores how to turn your site into a revenue-generating powerhouse. This show is all about delivering practical, actionable advice that you can put into action to achieve outstanding results on your website. Host Phil Vallender, with 13 years of hands-on experience and extensive research, provides you with the insights and strategies needed to craft a website that both your customers and your sales pipeline will adore. This podcast answers questions like:- How do I generate more leads from my website?- How do I improve my website SEO?- How do I improve my website's user experience?- What makes a good website design?

  1. 2D AGO

    Is WordPress Actually Free?

    In this episode, Phil is joined by Amanda McGrath, Blend's Commercial Director, to expose the hidden costs businesses face when choosing CMSs based on upfront savings rather than long-term value. They reveal how companies are spending £100k+ annually just keeping "free" WordPress sites running, whilst being locked into costly agency relationships and constant maintenance cycles. You'll discover why aiming to lower costs at the outset often maximises expenses later, and learn how to properly assess total cost of ownership before making critical CMS decisions. Watch all episodes on YouTube Visit the Websites Decoded listing on our website

    31 min

  2. JUN 3

    How AI is Reshaping B2B Websites (And What It Means for You)

    In this episode of Websites Decoded, we look at how AI is already changing B2B websites in three key areas: how they're built, how people find them, and how buyers use them. We explore where AI tools are genuinely helping website teams work faster and where they're still falling short.  We tackle the discovery challenge many B2B websites face as AI overviews answer more questions without sending traffic to your content. But we also explain why this might actually make your website more important, not less, as buyers who do visit are arriving with higher intent and moving faster toward conversion.  You'll learn practical insights about using AI in your website creation process, understand why your website still matters even when AI handles research, and discover how to prepare your site for an AI-driven world.    Watch all episodes on YouTube Visit the Websites Decoded listing on our website

    10 min

  3. MAY 26

    Wireframing 101: The Fundamentals for B2B Website Success

    In this episode of Websites Decoded, Phil dives into wireframing, one of the most important yet overlooked steps in B2B website design. We break down exactly what wireframes are, why they're essential for successful website projects, and how to create them effectively.  Phil walks through the complete wireframing process, from initial planning to final hand-off, and address the most common questions and misconceptions about wireframes.   Perfect for marketing managers, business owners, and anyone involved in B2B website projects who wants to understand why wireframing isn't just a nice-to-have, it's essential for success.    Watch all episodes on YouTube Visit the Websites Decoded listing on our website

    13 min

  4. MAY 5

    [MUST LISTEN] Good UX Should Be BORING: Why Familiar Beats Creative Every Time

    In this episode, Phil challenges the widespread impulse to make user experiences unique and different. He explains why this creative urge, while well-intentioned, often undermines the very purpose of good UX design.  Phil makes the case that effective user experiences should feel instantly familiar, leveraging established patterns that users already understand intuitively. He demonstrates how creativity is still essential to successful digital products, but discusses exactly where that creativity should be applied instead of disrupting navigation and core functionality.  Watch all episodes on YouTube Visit the Websites Decoded listing on our website

    7 min

  5. APR 29

    Why the "Frictionless" Website Is Killing Your Conversions

    In this episode, Phil uncovers the truth about website friction that most marketers miss. While the standard advice is to remove as much friction as possible, Phil explains when deliberately adding friction to your website can lead to better business results.  Watch all episodes on YouTube Visit the Websites Decoded listing on our website

    10 min

  6. APR 21

    SEO vs. AI: Navigating Search Strategy in 2025

    Phil discusses the evolving role of SEO in a landscape where AI search tools increasingly provide answers directly to users, potentially bypassing your website altogether.  Phil explores whether traditional SEO investments still deliver meaningful returns and identifies which optimisation strategies remain effective despite these changes. Learn how to adapt your content approach to work alongside AI rather than compete with it, and discover techniques to ensure your business remains visible in search.  Watch all episodes on YouTube Visit the Websites Decoded listing on our website

    9 min

  7. APR 14

    Mobile-First Design is a LIE

    Mobile-first design is often pushed by marketers and SEO experts as the best way to build websites. But in this episode, Phil explains why starting with mobile for your B2B website can actually hurt the results that actually matter.  Watch all episodes on YouTube Visit the Websites Decoded listing on our website

    7 min

  8. MAR 24

    AVOID These Website Trends

    Website trends come and go, but user expectations for intuitive experiences remain constant. Sometimes what's trendy directly conflicts with what actually works for your visitors.  In this episode, Phil identifies the current website design trends that might be hurting your results rather than helping them.  Watch all episodes on YouTube Visit the Websites Decoded listing on our website

    6 min
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About

Welcome to Websites Decoded, the podcast that explores how to turn your site into a revenue-generating powerhouse. This show is all about delivering practical, actionable advice that you can put into action to achieve outstanding results on your website. Host Phil Vallender, with 13 years of hands-on experience and extensive research, provides you with the insights and strategies needed to craft a website that both your customers and your sales pipeline will adore. This podcast answers questions like:- How do I generate more leads from my website?- How do I improve my website SEO?- How do I improve my website's user experience?- What makes a good website design?

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