Marketing For Tradies

Shannon Bain
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  • Marketing
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Welcome to Marketing for Tradies, the podcast that gives tradies straight-up advice on how to get more leads and win more jobs online. No BS, no complex wording, just what actually works. Hosted by Shannon Bain, founder of Eastbound Digital, this show cuts through the noise and gives you simple, actionable tips to get your website to the top of Google, make your phone ring with ads that work, and turn your online presence into a machine that gets you jobs while you're on the tools. If you're a tradie who's flat out and needs your marketing to finally pull its weight, this one's for you. Subscribe and tune in weekly advice that will put you ahead of the game.

  1. 6d ago

    Why Your Website Isn’t Generating Leads (Even With Ads)

    You spent thousands on a new website, turned on Google Ads… and the phone barely rings. In this episode of Marketing for Tradies, I explain why your website is usually the wrong place to send paid traffic — and the difference between a digital brochure and a lead-generating funnel. You’ll learn: Why your homepage is a library, not an emergency room Isolation + specific intent (what makes a funnel convert) A real example of the same ads, better landing pages, cheaper leads Never send paid, specific traffic to a generic homepage. Website not working? Click here: https://go.eastbound.digital/VSL #MarketingForTradies #WebsiteTips #LandingPages #GoogleAds #TradieMarketing #LeadGeneration Stay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/Shannon's Instagram: https://www.instagram.com/shannonbain1/LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/Facebook: https://www.facebook.com/eastbounddigitalagency

  2. 6d ago

    The Facebook Ads Hack 99% of Business Owners Ignore

    Most tradies pay for clicks, get a few enquiries, and let everyone else walk away. In this episode of Marketing for Tradies, I break down the Meta Ads retargeting hack that gets more leads and revenue per dollar spent than almost any other strategy — and why 99% of business owners ignore it while the top 1% use it to dominate their local market. You’ll learn: Why most of the traffic you already paid for never converts What happens to the 90 people who click and leave How to follow high-intent visitors around Facebook and Instagram How to look like the biggest player in town without being everywhere Business need more leads? See our system here: https://go.eastbound.digital/VSL #MarketingForTradies #MetaAds #Retargeting #TradieMarketing #GoogleAds #LocalLeads Timestamps 0:00 The marketing hack 99% ignore 1:12 What happens to the other 90 people 2:30 Looking omnipresent (without being everywhere) Stay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/Shannon's Instagram: https://www.instagram.com/shannonbain1/LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/Facebook: https://www.facebook.com/eastbounddigitalagency

  3. Oct 21

    4 Landing Page Mistakes Quietly Burning Your Ad Spend

    If you’re running ads and sending traffic to a page with a “Services” menu, you’re setting your money on fire. In this episode of Marketing for Tradies, I walk through the four fixable mistakes killing your landing page conversion rate — and exactly how to fix them. You’ll learn: Why navigation menus kill paid traffic How vague headlines waste high-intent clicks Where your CTA should live (and what it should say) Why stock photos destroy trust Fix these four things and stop wasting ad spend. Business need more leads? See our here: https://go.eastbound.digital/VSL #MarketingForTradies #LandingPages #GoogleAds #TradieMarketing #ConversionRate #LocalLeads Stay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/Shannon's Instagram: https://www.instagram.com/shannonbain1/LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/Facebook: https://www.facebook.com/eastbounddigitalagency

  4. Oct 14

    The Ugly Landing Page That Converts 10X More Leads

    I want to tell you about an ugly landing page that converted 14x higher than a $10,000 custom website. In this episode of Marketing for Tradies, I break down why tradies over-index on aesthetics and under-index on psychology — and the exact anatomy of a simple landing page that actually gets the phone ringing. You’ll learn: Why pretty websites often convert under 1% The four elements of a high-converting “ugly” page (speed, clarity, trust, zero friction) The maths: same $1,000 ad spend, 1 lead vs 10 Pretty doesn’t pay the bills. Clarity does. Need more leads? Click here: https://go.eastbound.digital/VSL #MarketingForTradies #LandingPages #ConversionRate #TradieMarketing #GoogleAds #LocalLeads Stay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/Shannon's Instagram: https://www.instagram.com/shannonbain1/LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/Facebook: https://www.facebook.com/eastbounddigitalagency

  5. Oct 7

    Still Relying on Referrals? Why Word of Mouth Is Keeping You Stuck

    Most tradies say their main marketing strategy is word of mouth — and they say it with pride. In this episode of Marketing for Tradies, I unpack why referral dependency is a vulnerability, not a growth plan, and how to replace hope with a pipeline of leads you can actually control. You’ll learn: The Referral Ceiling (and why so many businesses get stuck around it) How feast-or-famine cycles start when the phone stops ringing Why you can’t scale word of mouth on demand How to build a simple paid acquisition system (ads → landing page → jobs) Stop waiting for the phone to ring. Start making it ring. Need more leads? Click here: https://go.eastbound.digital/VSL #MarketingForTradies #Referrals #TradieMarketing #LeadGeneration #LocalLeads #WordOfMouth Stay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/Shannon's Instagram: https://www.instagram.com/shannonbain1/LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/Facebook: https://www.facebook.com/eastbounddigitalagency

  6. Jul 8

    Tradies Are Wasting Ad Spend on the Wrong Customers — Here's Why

    If you're a service-based business owner looking to stop wasting ad spend and start scaling with confidence, book a call with my team NOW: https://eastbound.digital/book-now/ 🔗 Grab our FREE training here: https://tradies.eastbound.digital/free-training In this episode of Marketing for Tradies, Shannon breaks down a real client case study a cabinetry business getting flooded with the wrong enquiries, every single call a dead end. No extra ad spend was needed to fix it. This episode covers: ◼️ Why your messaging, not your ads, is attracting the wrong customers ◼️ The cabinetry business case study: 38 qualified leads per week at under $90 each ◼️ How vague website copy creates a vicious cycle of bad leads and rising ad costs ◼️ Why a 7.3-second page load time was costing this business more than half its traffic ◼️ The three questions to ask about your website right now (takes five minutes on your phone ) 00:00:00  Introduction: Your Marketing Isn't Broken, Your Messaging Is 00:00:45  Welcome to Marketing for Tradies 00:01:15  The Cabinetry Business Getting All the Wrong Calls 00:02:00  How Wrong Messaging Creates a Google Quality Score Death Spiral 00:02:45  The Fix: Rewriting Messaging to Filter Out the Wrong Leads 00:03:30  What Happens When You Clearly State What You Do and Don't Do 00:04:15  The Hidden Problem: Page Speed 00:05:00  What 7.3 Seconds Means in Real Terms (Google's Own Data) 00:05:45  What a Customer Experiences on a Slow-Loading Page 00:06:30  From 7.3 Seconds to 1.3 Seconds: The Impact Was Immediate 00:07:15  Three Questions to Ask About Your Website Right Now 00:08:00  Question 1: Would a Stranger Know Exactly What You Do in 5 Seconds? 00:08:30  Question 2: Is There Anything That Could Be Misinterpreted? 00:09:00  Question 3: Does Your Page Load Fast Enough? 00:09:20  Three Takeaways From This Episode 00:09:44  What to Do Next Follow Eastbound Digital: Instagram:  https://www.instagram.com/eastbounddigital_/  LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/  Facebook: https://www.facebook.com/eastbounddigitalagency YouTube: https://youtu.be/O8HeDI3ss9I  Stay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/Shannon's Instagram: https://www.instagram.com/shannonbain1/LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/Facebook: https://www.facebook.com/eastbounddigitalagency

  7. Jul 3

    Why Your Website Converts at 2% (And How to Hit 20%)

    If you're a service-based business owner looking to generate consistent, high-quality leads, book a call with my team NOW: https://eastbound.digital/book-now/ 🔗 Grab our FREE training here: https://tradies.eastbound.digital/free-training In this episode of Marketing for Tradies, Shannon breaks down the real reason your website isn't bringing in work, and it's not the design. It's not the copy. It's that a website was never built to solve the problem you're trying to solve. She walks through what a lead system actually looks like, why sales funnels convert at up to 10x the rate of a standard website, and what you need to fix if you want consistent jobs booked every week. This episode covers: ◼️ Why having a great-looking website still won't generate consistent leads ◼️ The difference between a website problem and a lead system problem ◼️ Why landing pages inside sales funnels convert at up to 20% vs a website's 1–2% ◼️ The three things that are broken if you're not getting enquiries right now ◼️ How a sales funnel attracts, engages, and converts your ideal clients automatically 00:00:00 Introduction: Website vs Lead System 00:00:55 Welcome to Marketing for Tradies (New Name, New Direction ) 00:01:30 Why Shannon Evolved From Website Design to Sales Funnels 00:02:30 What a Lead System Actually Is 00:03:30 Why Your Website Can't Do What a Funnel Can 00:04:30 The Three Reasons You're Not Getting Leads Right Now 00:05:30 What Happens When Traffic Hits a Broken Website 00:06:30 Why Google Is the Best Traffic Source for Tradies 00:07:15 Landing Pages vs Websites: The Conversion Rate Comparison 00:08:00 What 20% Conversion Rate Means for Your Lead Volume 00:09:00 Solving the Traffic and Conversion Problem Together 00:10:00 What Your Website Is Actually For (And What It Isn't) 00:11:00 The Lead System That Gets You More Jobs, More Consistently 00:11:42 What to Do Next Follow Eastbound Digital: Instagram: https://www.instagram.com/eastbounddigital_/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency YouTube: https://youtu.be/O8HeDI3ss9I Stay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/Shannon's Instagram: https://www.instagram.com/shannonbain1/LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/Facebook: https://www.facebook.com/eastbounddigitalagency

  8. Jun 24

    You're Wasting 20-30% of Your Marketing Budget (And Don't Know It)

    You're Probably Wasting 30% of Your Marketing Budget Right Now If you're a service-based business owner looking to stop wasting ad spend and start scaling with confidence, book a call with my team NOW: https://eastbound.digital/book-now/ 🔗 Grab our FREE training here: https://tradies.eastbound.digital/free-training In this episode of Marketing for Tradies, Shannon reveals the single biggest mistake trades business owners make with their marketing and it's not a bad agency or bad ads. It's not knowing which channel is actually making them money. She walks through real client examples, the two costly mistakes that come from flying blind, and the three simple tracking tools that give you complete visibility over your marketing ROI. This episode covers: ◼️ Why most tradies massively overestimate referrals and underestimate their digital marketing ◼️ The two expensive mistakes you make when you can't see what's working ◼️ A real example: $3,000 in ad spend generating $63,000 in revenue, and the tradie had no idea ◼️ The three tracking tools that show you exactly where every job came from ◼️ How to go from "I reckon it's working" to "I know it's working" 00:00:00 – Introduction 00:01:10 – Welcome to Marketing for Tradies 00:01:30 – Which Channel Is Actually Making You Money? 00:02:30 – Why Referrals Feel Trackable But Digital Leads Don't 00:03:30 – The Real Split: 40% Referrals, 40% Google, 20% Everything Else 00:04:15 – Mistake #1: Killing the Channel That's Working 00:05:00 – Mistake #2: Funding the Channel That's Bleeding You 00:06:00 – How Much Wasted Spend Is Happening Across Australia Right Now? 00:06:45 – Tracking Tool #1: Form and Phone Call Conversion Tracking 00:08:15 – Tracking Tool #2: A CRM That Tags Lead Sources Accurately 00:09:30 – Tracking Tool #3: Asking "How Did You Hear About Us?" 00:10:30 – What Happens When You Can Actually See the Numbers 00:11:15 – Spend Smarter, Stop Second-Guessing, Start Forecasting 00:12:30 – The Tradies Scaling Fast All Have This One Thing in Common 00:13:15 – Three Takeaways From This Episode 00:13:48 – What to Do Next Follow Eastbound Digital: Instagram: https://www.instagram.com/eastbounddigital_/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency YouTube: https://youtu.be/O8HeDI3ss9 Stay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/Shannon's Instagram: https://www.instagram.com/shannonbain1/LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/Facebook: https://www.facebook.com/eastbounddigitalagency

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About

Welcome to Marketing for Tradies, the podcast that gives tradies straight-up advice on how to get more leads and win more jobs online. No BS, no complex wording, just what actually works. Hosted by Shannon Bain, founder of Eastbound Digital, this show cuts through the noise and gives you simple, actionable tips to get your website to the top of Google, make your phone ring with ads that work, and turn your online presence into a machine that gets you jobs while you're on the tools. If you're a tradie who's flat out and needs your marketing to finally pull its weight, this one's for you. Subscribe and tune in weekly advice that will put you ahead of the game.

Information

  • Creator
    Shannon Bain
  • Years Active
    2024 - 2026
  • Episodes
    89
  • Rating
    Clean
  • Copyright
    © 2026 Marketing For Tradies
  • Show Website
    Marketing For Tradies