Wedding Planner Society Podcast

Laurie Hartwell & Krisy Thomas - CWP Society

CWP Society is proud to produce the "Wedding Planner Society: Industry Expert Insights" podcast!Laurie Hartwell & Krisy Thomas, award-winning Master Certified Wedding Planners and Industry Educators from the CWP Society, discuss the real lives of wedding planners and professionals, dispense business tips, and share ways you can elevate yourself and your career in the wedding industry. Visit the CWP Society website for more information: www.cwpsociety.com

  1. The Standard for Diverse Celebrations

    3D AGO

    The Standard for Diverse Celebrations

    In this episode, Krisy Thomas, Senior Educator with The CWP Society, is joined by Rima Shaw, Certified Wedding Planner and Certified Educator, for a conversation that goes straight at one of the most uncomfortable moments in our industry — that jolt of panic when a couple asks you to lead a culturally rich, multi-day celebration you don't fully understand. Together, they unpack what true preparation really looks like: before the inquiry call, before the proposal, and long before the wedding day. They dig into the difference between curiosity and genuine cultural fluency, why "figuring it out as you go" ultimately fails the couples who trusted you, and how a planner's integrity shows up not just in the answers they give — but in the questions they know to ask, and the ones they're wise enough not to. The conversation covers the framework behind culturally rooted celebrations: how rituals carry sacred meaning, why the order of events is never arbitrary, and how family dynamics shape decisions that extend far beyond logistics. Rima brings real-world perspective on what planners miss when they're underprepared, what those moments feel like from the family's point of view, and how a trained team can recognize a skipped ritual and course-correct gracefully alongside the officiant. They also take on the biggest misconception in multicultural planning: no two weddings — even within the same faith — are the same. Assumptions quietly erode trust. Informed, respectful discovery builds it. This episode is as tactical as it is principled. You'll hear how to prepare beyond a Google search by building relationships with officiants and culture-immersed vendors, what questions belong in your client questionnaire, how to approach rehearsal protocols, and when the most professional answer is, "I'm not the right fit for this — yet." And they get candid about the real business case for deep specialization, particularly for complex South Asian celebrations, and why continuous education is the backbone of both stronger service and stronger pricing. Saying yes to a culturally significant wedding is a promise to lead with knowledge and respect — not an opportunity to learn on your clients. If this episode resonates, subscribe, share it with a planner who needs to hear it, and leave a review telling us the standard you hold when you say yes. Ready to invest in your expertise? Visit cwpsociety.com!  www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

    35 min
  2. Why Credentials Matter More Than Ever

    FEB 23

    Why Credentials Matter More Than Ever

    Weddings don't come with a second chance — and yet too many planners are still showing up underprepared, overpromising, and hoping it all works out. In this episode, CWP Society Founder and CEO Laurie Hartwell and Senior Educator Krisy Thomas pull back the curtain on what's really at stake when planners skip the education and go straight to the business card. This isn't about gatekeeping or status. It's about protection — for couples trusting us with one of the most significant days of their lives, for the vendors we work alongside, and for the reputation of this profession as a whole. Together, Laurie and Krisy get specific about where things break down: timelines sent days before the event, vendors left scrambling without critical information, "luxury" labels built on confidence rather than skill, and advice circulating on social media that sounds polished but causes real harm. They also map out what doing it right actually looks like — proactive communication, collaborative timelines, calm crisis management, and a standard of preparation that doesn't cut corners. You'll hear why venues start building walls after just one bad experience, why shadowing alone can't teach the invisible prep that makes a wedding day run, and why clients today are asking harder questions — and deserve clearer, more credible answers. Experience matters. But education multiplies it. And in a market that's moving faster than ever, the planners who lead with credentials aren't just protecting their business — they're protecting every couple who trusts them. If you're serious about showing up prepared, earning the trust of every vendor in the room, and raising the bar for planners everywhere — this conversation is your new baseline. Subscribe, share this episode with a planner who needs to hear it, and leave a review letting us know the one standard you believe should be non-negotiable in this industry. Ready to take the next step? Visit cwpsociety.com.  www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

    41 min
  3. The Turning Point

    FEB 16

    The Turning Point

    What if the moment that changes your wedding planning career isn't a lucky break, but a choice you make today? CWP Society Senior Educator, Krisy Thomas, opens up about being an introvert in a relationship-driven industry and how a recognized credential transformed the room before she even spoke. From that first venue meeting as a Certified Wedding Planner to national features and trusted partnerships, this story tracks how credibility, structure, and community create momentum that lasts. We dig into five real turning points from planners at different stages: The Burnout Breakthrough — How one planner transformed exhaustion into boundaries when pricing met industry standards and client screening became non-negotiable. The Education Chaser — Meet the planner who tried every course until a complete curriculum finally connected sales, timelines, vendor relations, and client experience under one roof. The Balance Myth — We break down why "someday I'll have balance" is a trap, and show how workflows, office hours, and value-based pricing make space for life without compromising service. The Market Shift — One Certified Wedding Planner helped peers level up, raising local standards so high that venues started expecting training and couples began asking for credentials. The Venue Flip — How certification transformed venue relationships from gatekeeping to partnership, opening doors to preferred lists and steady referrals. If you're craving confidence that sticks, vendor trust that's earned, and systems that protect your time, this conversation maps the path. We believe the industry rewards preparation and professionalism — and that a respected credential can speak for you while you keep your energy for design, logistics, and care. Ready to find your turning point? Subscribe, share this with a planner friend who needs a nudge, and leave a quick review to help more pros discover the show. Then visit cwpsociety.com to find your turning point.  www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

    20 min
  4. From Winging It To Owning It

    FEB 10

    From Winging It To Owning It

    Doubt on wedding day can be quiet but crushing—the second-guessing after a tough call, the 2 a.m. mental replay, the nagging feeling that something's off even when the night goes "fine." That's what winging it feels like, even when you're good at what you do. In this episode, From Winging It to Owning It, Krisy Thomas, Senior Educator with The CWP Society, sits down with Master Certified Wedding Planners,   Nikki Rodgers and Brittney Poole, to unpack how they made the shift from reactive problem-solving to confident, visible leadership that vendors trust and couples feel. We get specific about what changed. Certification didn't just add letters after their names, it gave them usable frameworks: contracts that protect the work, pricing that reflects value, and timelines detailed enough to coordinate arrivals, handoffs, and contingencies without friction. They show how defined assistant roles expand your field of view, and why proactive vendor communication turns a list of services into a true team. The difference between winging it and owning it shows up in moments that matter, like a guest collapsing during dinner and the room staying composed because the plan, the roles, and the trust were already in place. We also confront the hidden cost of improvising your way through: undervaluing fees, fraying venue relationships, and fueling the misconception that planners are optional. Nikki and Brittney explain how identifying blind spots, package design, clause gaps, staffing standards, reduced anxiety and raised the quality bar. Their candor about perfectionism, pressure, and the physical toll of constant vigilance is matched by a clear path forward: build systems, practice them, and surround yourself with peers who share your standards. The community piece matters. Regular workshops, co-working sessions, and mentorship turned a solitary job into a supportive network that speeds decisions and sustains momentum. If you've felt that quiet tug that something's missing, this conversation hands you next steps to replace guesswork with clarity and calm, to stop winging it and start owning it. Subscribe, share with a planner friend who needs encouragement, and leave a review with your biggest takeaway. Ready to go deeper? Use code PODCAST for $50 off  the Executive Certification Program at cwpsociety.com before the next episode drops. www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

    46 min
  5. Discovering What Was Possible Through Certification

    FEB 2

    Discovering What Was Possible Through Certification

    Certified Wedding Planner, Industry Advancement Director, and Director of Student Organizations, Ashley Babbit, joins CWP Society's Senior Educator, Krisy Thomas for this episode. What if the right credential didn't just polish your bio—but changed how you see your future? We sit down with Ashley to unpack how structured training, community, and ongoing education turn hesitant beginners into confident pros. From moving to a new market with zero contacts to landing roles that play to her strengths, Ashley shows how certification can be the spark that opens doors you didn't know to knock on. We walk through the real shifts that happen after formal training: questions move from "what are the hours?" to "how do I lead timelines, vendors, and client expectations with grace?" We talk about the power of weekly workshops to keep skills sharp as trends, tech, and client behavior evolve. And we address a common myth head‑on—success doesn't have to mean starting a company. If you love planning but not payroll, the associate track builds excellence on a team; if you want to lead a brand, the executive track gives you the business foundation to scale with integrity. You'll hear how certification changes hiring conversations, shortens training, and signals professionalism to owners who protect their reputations fiercely. We share the markers that make a resume stand out, the habits that build trust with venues and vendors, and the community culture that rejects gatekeeping in favor of genuine support. Whether you're just starting, mid‑career, or ten years in, there's always more to learn—and the right peer network makes the journey lighter and faster. Ready to step into a career that fits your strengths and goals? Subscribe, share with a planner friend, and leave a review telling us which path—associate or executive—you're exploring next. https://www.cwpsociety.com/ www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

    24 min
  6. How Industry Partners Responded to My Credentials

    JAN 26

    How Industry Partners Responded to My Credentials

    In this podcast, Krisy Thomas, Senior Educator of The CWP Society, shares how a quiet moment at a venue changed everything: a sales manager noticed the credential and suddenly the conversation shifted from uncertainty to trust. That small recognition became the spark that accelerated a brand-new wedding planning business into a full-time career within a year. We pull back the curtain on why certification doesn't just open doors—it shortens the timeline from introduction to preferred lists, nurtures stronger vendor relationships, and helps venues view you as a safe, skilled partner. We walk through the early days of launching with just one wedding on the books and the deliberate decision to earn a recognized certification before the first event. You'll hear how that credential reframed outreach, increased email response rates, and led to venue tours and referrals without buying ads. We also break down the risk calculus venues make, why reputation protection drives their choices, and how a visible standard of training in timelines, contracts, logistics, and risk management turns "unknown" into "trusted." For vendors—photographers, florists, caterers—the shift is just as real: a certified planner signals clearer communication, smoother timelines, and calmer wedding days. Seasoned planners aren't left out. We explore how certification validates experience, exposes hidden gaps, and upgrades systems with smarter workflows and crisis plans. The community aspect matters too—shared knowledge, accountability, and support that make better outcomes repeatable. By the end, you'll have a practical roadmap: lead with proof, show up with consistency, and position yourself as the partner who protects reputations and elevates the couple's experience. Enjoyed the conversation? Follow the show, share it with a planner friend, and leave a quick review so more pros can find it. Looking to level up now? Visit cwpsociety.com to learn more!  www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

    16 min
  7. How Certification Changes the Way Venues See (and Trust) You

    JAN 19

    How Certification Changes the Way Venues See (and Trust) You

    Venues don’t gamble with their space—or their reputation. In this episode, Krisy Thomas, Senior Educator of the CWP Society, is joined by Nikki Rodgers, Master Certified Wedding Planner and Certified Educator, and Aisha Garnett, Master Certified Wedding Planner and Certified Educator, for a candid conversation about why certification instantly changes how venues perceive and trust wedding planners. We break down why certification instantly changes the way managers read your emails, respond to your calls, and welcome you on site, and how that shift gets you onto preferred lists faster. With master certified planners Nikki Rogers and Aisha Garnett, we dig into the signals that matter most to venues: realistic timelines, airtight communication, contract fluency, and calm, quiet problem solving when the inevitable curveballs hit.    Across candid stories and practical tactics, we map the journey from “optional add-on” to “essential partner.” You’ll hear how to make your first contact count, the questions that prove you’ve done your homework, and the small behaviors—respecting policies, confirming logistics early, sharing clean run-of-show updates—that build trust long before event day. We also explore why staying current on tools like 3D floor plans and collaborative timeline software isn’t just modern—it’s a competitive advantage that lightens venue workloads and elevates guest experience.    If you want steady referrals, faster access to preferred vendor lists, and invitations to styled shoots and venue-led events, this conversation shows the path: pair formal certification with consistent, predictable execution. Ready to raise your visibility and become the partner venues recommend with confidence? Subscribe, share this with a planner friend, and leave a review telling us the one move you’ll implement this week. https://www.cwpsociety.com/ www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

    35 min
  8. From Chaos to Clarity: Systems That Support Your Business

    JAN 12

    From Chaos to Clarity: Systems That Support Your Business

    Join Krisy Thomas, Senior Educator of the CWP Society, and Laurie Hartwell, Founder and CEO of the CWP Society, for a conversation designed to help wedding planners start the year with clarity—not chaos. We break down the four pillars that keep a wedding planning business strong in 2026: precise packages, protective contracts, a guided workflow with strong presentations, and continuing education that helps you stay high touch in a tech-heavy world. If you’ve struggled with scope creep, unclear deliverables, or clients asking “what’s next,” this conversation gives you a concrete path to protect your time, profit, and reputation. We dig into why packages double as legal documents and how vague language creates liability. You’ll hear practical ways to define inclusions, set meeting limits, and stop over-delivering for free. We make a firm case for retiring the partial package—and show how to replace it with offers that feel truly distinct from full service. Then we turn to contracts: the clauses that actually hold up, the danger of shortening legal language, and a cadence for updates that reflects shifting laws and client behavior. If a two-page agreement has been your standard, you’ll learn what’s missing and why it matters. From there, we get tactical about workflow. An onboarding meeting within seven to ten days of booking sets the tone for the entire engagement. We explain how to pair each key meeting—budget, vendor approvals, design checkpoints, and timelines—with a clean, customizable presentation that reduces confusion and builds confidence. Finally, we talk continuing education as a strategic advantage: staying ahead of client communication styles, software changes, and industry expectations while keeping service high touch and personal. Whether you’re new or seasoned, you’ll walk away with steps to streamline your process, reduce risk, and lead couples with calm authority. Ready to level up your planning business? Subscribe, share this episode with a planner friend, and leave a review so more pros can find it. Then visit CWPsociety.com to explore membership and certifications that help you implement these pillars fast. www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

    32 min
5
out of 5
26 Ratings

About

CWP Society is proud to produce the "Wedding Planner Society: Industry Expert Insights" podcast!Laurie Hartwell & Krisy Thomas, award-winning Master Certified Wedding Planners and Industry Educators from the CWP Society, discuss the real lives of wedding planners and professionals, dispense business tips, and share ways you can elevate yourself and your career in the wedding industry. Visit the CWP Society website for more information: www.cwpsociety.com