Welcome Disruption

ADage Marketing Group
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Welcome to Welcome Disruption, the podcast by ADage Marketing Group that redefines senior living marketing. Dive into innovative strategies, creative solutions, and bold ideas that challenge the status quo. Hosted by experts passionate about transforming the industry, each episode equips you with actionable insights to elevate your brand, engage your audience, and drive results. Whether you're a seasoned marketer or new to the field, Welcome Disruption is your go-to resource for staying ahead in the ever-evolving world of senior living marketing. Let’s disrupt, innovate, and thrive together!

  1. Feb 2

    Redefining Talent & Possibility: Building a Workforce Where Every Ability Belongs

    What if solving the senior living staffing crisis didn’t require reinventing care – but rethinking who we invite into the workforce? In this episode of Welcome Disruption, we’re joined by Elyse Forbush, Director of Employment & Community Development at Run the Gamut in Boston. Elyse shares her journey from hospital operations to building inclusive employment pathways for neurodivergent adults – and why skills-based hiring, hands-on interviews, and meaningful job paths are the future of aging services. We explore how inclusive hiring isn’t about accommodation or charity – it’s about matching real skills to real roles. From dining and housekeeping to facilities and front desk support, Elyse explains how senior living communities can fill workforce gaps while creating richer, more connected, intergenerational environments. You’ll hear: Why traditional interviews fail great candidates How skills-based hiring improves retention and culture The power of warm handoffs and supported onboarding How inclusive employment benefits both staff and residents Why neurodiversity already exists in senior living – whether we acknowledge it or not This conversation challenges assumptions, dismantles myths, and offers a practical, human-centered roadmap for building a workforce where every ability belongs.

    31 min

  2. 08/04/2025

    Resident Referrals, Revenue & the Boomer Backfill Problem

    In this episode of the WelcomeDisruption Podcast, Adrienne Mansfield is joined by Mike Brindley, VP of Solutions Advisors and a national voice for senior living strategy that actually moves census.From outdated referral flyers to empty waitlists and expansion projects with no backfill plan – this episode pulls no punches. Mike and Adrienne explore:• Why referral programs fail (and how to fix them!)• Building resident ambassador programs that drive trust• Turning waitlists into engagement pipelines• How Boomers are changing the sales process—forever• Small revenue streams that make a big differenceWhether you're an executive director, sales counselor, or strategist, this conversation will leave you questioning the way your community earns trust and drives growth.➤ ADage Trend Guide mentioned in the episode: www.ADageMarketingGroup.com/resources➤ Learn more about Mike Brindley: www.SolutionsAdvisors.com🔔 Don’t forget to subscribe to the podcast for future episodes where we challenge the usual suspects in senior living marketing.#SeniorLivingMarketing #ResidentReferrals #BoomerBuyers #WelcomeDisruption #SalesStrategy #OccupancyGrowth

    43 min

  3. 04/15/2025

    Changing the Culture of Care - A Conversation with James Lee of Bella Groves

    On this episode of Welcome Disruption, we’re joined by James Lee, CEO of Bella Groves – a senior living leader challenging conventional thinking about dementia care and organizational culture. James shares how Bella Groves prioritizes human-centered design, redefines success in memory care, and embraces emotional intelligence as the core of leadership.Adrienne Mansfield, cofounder of ADage Marketing Group, sat down with James Lee, CEO of Bella Groves, to explore the future of dementia care. James brings a deeply personal and professionally informed lens to rethinking the aging experience to the conversation…from the language we use, to the systems we design, to the relationships that define care.Discover the shared insights on how culture transformation, compassionate leadership, and forward-thinking design can reshape the resident experience AND the workforce experience too! Tune in to this episode for insights on caregiver support, culture change, and why redefining success in memory care starts with humanity – not perfection.#DementiaCare #SeniorLiving #BellaGroves #MemoryCare #AgingExperience #JamesLee #CaregiverSupport #InnovativeCare #SeniorCareLeadership #CultureChange #WelcomeDisruptionPodcast

    52 min

  4. 04/15/2025

    Optimizing Senior Living Sales with Data-Driven Strategies & Lead Management

    How many leads are slipping through the cracks? In this episode of WelcomeDisruption, Rachel Keller of Serviam joins Adrienne Mansfield to discuss the power of centralizedsales, lead management, and first-party data in senior living. From lost leads to financial qualification, learn how Serviam is helping providers streamline operations, convert more leads, and improve sales efficiency. Plus, hear how their new merger is shaping the future of senior housing engagement.   🔹 Why missed calls = missed revenue 🔹 How financial advocacy supports conversions 🔹 Centralized sales teams: The next big trend in senior living   Tune in for expert insights on optimizing the customer journey and ensuring no lead is left behind!   #SeniorLiving #SalesOptimization #LeadManagement #WelcomeDisruption

    25 min

  5. 04/15/2025

    Orchestrating Excellence - How LivNow Relocation Simplifies Senior Moves

    Navigating a senior move can be overwhelming, but it doesn’t have to be. In this episode of WelcomeDisruption, Adrienne Mansfield sits down with Maureen Longoria, co-founder of LivNow Relocation, to explore how their concierge-level service is revolutionizing the transition to senior living. From downsizing and emotional support to vetted service providers and cutting-edge technology, LivNow is redefining the relocation experience. Learn how their approach is expediting move-ins, increasing resident satisfaction, and easing the burden on families and communities alike.

    28 min

  6. 04/15/2025

    Redefining Aging: Jan Golden on the Power of Age-Positive Advocacy

    In this episode of WelcomeDisruption, Adrienne Mansfield sits down with Jan Golden, the founder of Age Friendly Vibes, to explore how we can shift the narrative around aging. From advocating for age-positive language to disrupting agism in greeting cards and pop culture, Jan shares inspiring insights on how we can all embrace the beauty of aging. Discover how Age Friendly Vibes is making a difference with over 200 unique designs and a global presence. Learn why mindset can add up to 7.5 years to your life and how grassroots activism is sparking real change.   Highlights: • The impact of mindset on longevity • Stories from the greeting card industry and everyday agism • How intergenerational friendships transform perceptions • Advocacy through art and design

    23 min

  7. 04/15/2025

    Transforming Senior Living: Intergenerational Programs & Innovative Care Models with Benevilla

    Courtney Allen of Benevilla joins Welcome Disruption to share how their groundbreaking intergenerational programs and adaptive fitness initiatives are redefining senior living. Discover how Benevilla empowers families with care, connection, and innovative resources designed to support aging in place. What’s Inside: • Licensed adult day programs for dementia and Alzheimer’s care• Intergenerational programs bringing seniors and children together • Adaptive fitness solutions like Rock Steady Boxing for Parkinson’s patients • Exciting plans for a memory care and assisted living campus • Explore the future of community-focused senior living.

    19 min

  8. 01/13/2025

    Disaster-Proof Your Community: Nicholas Millspaugh of ServiceMaster on Welcome Disruption

    “Disasters happen. The question is: Are you ready?”In this episode of Welcome Disruption, Adrienne Mansfield sits down with Nicholas Millspaugh, National Account Manager at ServiceMaster by Crossroads. They tackle the realities of disaster recovery in senior living and healthcare – what it takes to be prepared, respond quickly, and minimize chaos during emergencies.Nick shares the behind-the-scenes strategy that keeps operations running when disasters strike, from hurricanes to middle-of-the-night pipe bursts.This is a masterclass in proactive preparation for anyone managing facilities, leading teams, or just looking to stay ahead of the curve.

    43 min
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About

Welcome to Welcome Disruption, the podcast by ADage Marketing Group that redefines senior living marketing. Dive into innovative strategies, creative solutions, and bold ideas that challenge the status quo. Hosted by experts passionate about transforming the industry, each episode equips you with actionable insights to elevate your brand, engage your audience, and drive results. Whether you're a seasoned marketer or new to the field, Welcome Disruption is your go-to resource for staying ahead in the ever-evolving world of senior living marketing. Let’s disrupt, innovate, and thrive together!

Information

  • Creator
    ADage Marketing Group
  • Years Active
    2025 - 2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © ADage Marketing Group
  • Show Website
    Welcome Disruption