WellBuilt

Jonathan Shooshani

WellBuilt is a video and audio podcast that not only highlights the people and stories behind organizations redefining what it means to live well but also shares the journeys of timeless organizations that, through innovation and resilience, have been well-built to endure and thrive across generations.

  1. 6D AGO

    Turning an Invasive Species Into a Nutrient-Dense Food Source 🦌 | Jake Muise, Co-Founder & CEO of Maui Nui Venison

    In this episode of WellBuilt, Jon sat down with Jake Muise, founder and CEO of Maui Nui Venison, to explore one of the most unique intersections of nutrition, sustainability, and food systems. They unpack how an invasive species problem in Hawaii turned into a mission-driven food company, and what it looks like to build a business that simultaneously supports ecological balance, local communities, and human health. Jake shares the 20+ year journey behind Maui Nui: from early exposure to subsistence hunting to building a USDA-approved system that transforms wild deer into one of the most nutrient-dense proteins available today.   They covered: 🌱 How an invasive deer population in Hawaii became both an ecological challenge and an abundant food resource and why "balance" is the goal, not elimination. 🥩 What makes wild-harvested venison fundamentally different from conventional meat, including how diet, environment, and stress impact both taste and nutrient density. 🚀 The operational complexity of building a completely new supply chain: from harvesting wild animals at night to creating a scalable, USDA-compliant food system. 🌍 Why doing things the "hard way", letting animals live wild until harvest, may actually be better for human health, the animal, and the environment. 🧠 How Jake thinks about long-term impact, including the potential to replicate this model globally across other invasive species and ecosystems. Mahalo!

    45 min
  2. JAN 27

    A Better Way to Build Your Supplement Stack 💊 | Steve Martocci, Co-Founder & CEO of SuppCo

    On this episode of WellBuilt, Jon sits down with Steve Martocci, Co-founder and CEO of SuppCo, to unpack why supplements are one of the most confusing, and least trusted, parts of the health and wellness industry.  Rather than selling supplements or pushing "more is better," SuppCo is building a consumer-first layer of trust: helping people understand what actually works, what's mislabeled, and what's worth taking based on real data. They covered: 🧠 Steve's personal health journey from lifelong weight struggles to functional medicine, blood work, and building a supplement stack that actually delivered results. ⚖️ Why the supplement industry is fundamentally broken, with incentives that prioritize sales over outcomes and leave consumers overwhelmed and misled. 🔬 How SuppCo evaluates over 200,000 products using objective criteria like manufacturing standards, certifications, and testing; not influencer hype or reviews. 🍬 What independent testing revealed about popular supplements, including why many top-rated creatine gummies contain little to none of the ingredient they claim. 📊 How the TrustScore system works, why it's intentionally non-subjective, and how it's pushing brands to improve transparency and quality. 🧭 Why trust, education, and long-term behavior change matter more than chasing the latest longevity trend—and why sometimes the right answer is taking less, not more. Enjoy!

    44 min
  3. JAN 14

    Designing an Oral Supplement That Activates GLP-1 | Cory Henderson, PhD, Co-founder & CEO of Evolve

    On this episode of WellBuilt, Jon sits down with Cory Henderson PhD, Co-founder and CEO of Evolve, to unpack the science, hype, and real opportunity behind GLP-1 supplements—and why the next chapter of preventative health may look very different than pharmaceuticals. Evolve isn't trying to compete with injectable GLP-1 drugs. Instead, the company is building a new category they calls biomimetics: oral, consumer-accessible products designed to mimic the body's own biology, without harsh side effects or long-lasting interventions. They cover: 🧬 How Cory's background in genetic engineering and public health led him to rethink GLP-1 for healthy, performance-minded consumers. 💊 Why pharmaceutical GLP-1s behave so differently than natural hormone signaling and how half-life, receptor balance, and delivery method matter. ⚖️ The gap between supplements that don't work and drugs that weren't designed for healthy people. 📉 Early customer feedback around appetite control, energy, metabolic health, and sustainable weight loss.  🧠 Why behavior change, education, and expectation-setting matter more than "magic pills." 🔬 What biomimetics means, how it differs from traditional supplements, and where this category could expand next (longevity, muscle growth, women's health, and more). 🧪 How Evolve designs orally available biologics using natural proteins and why oral delivery changes safety, personalization, and adoption. 📚 How Cory thinks about trust, misinformation, and consumer education in an under-regulated supplement market. 🚀 Why preventative health, not disease treatment, is the real long-term opportunity, and how consumer health products may evolve over the next decade. 🚴 Cory also shares his own experience using Evolve for performance and metabolic health and how personalization plays a role in dosing. Enjoy!

    50 min
  4. 12/05/2025

    From Campus Challenges to Real-World Impact: A New Way to Build Companies 💸 | Amir Ansari, Co-Founder & Executive Director xFoundry@UMD IDEA Factory

    On this episode of WellBuilt, Jon sat down with Amir Ansari, serial entrepreneur, technologist, philanthropist, and father.  Amir shares the arc of his entrepreneurial journey, from co-founding Telecom Technologies during the dawn of the internet, to helping launch the Ansari XPRIZE, the competition that ignited today's commercial space sector, to building Prodea Systems and holding more than 70 patents. Today, Amir leads XFoundry at the University of Maryland, an innovation engine designed to empower students to solve society's hardest problems through competition-driven, multidisciplinary teamwork. They discussed how moonshot thinking translates into real-world systems: how to train the next generation of solutionists, why universities must evolve in the age of AI, and how XFoundry is preparing students to build companies that can impact everything from mental health to national security to life beyond Earth. The conversation covers: 🧠 Amir's "three-leg journey" of entrepreneurship  and the lessons that shaped how he builds companies, teams, and IP. 🏫 Why he believes universities must shift from majors to "personas," and how multidisciplinary collaboration unlocks real innovation. 🛰️ Inside XFoundry's model: competitions, seed funding, NASA partnerships, and the practical training students need for a post-AI world. 🔭 Preparing students for the future of space and human resilience, including NASA's ambitions for 2040 lunar habitation. 👨‍👦 How becoming a father reshaped Amir's worldview, from early childhood learning to raising adaptable, focused, emotionally resilient kids. 🎾 His fascinating approach to parenting: memory training, attention-building, multilingual exposure, sports, music, and the centrality of time. 🌱 Why the next great innovators must be well-rounded, emotionally aware, and capable of integrating technology with human insight. 🤝 How entrepreneurs, parents, educators, and industry leaders can get involved with XFoundry to support the next generation of problem-solvers. Enjoy!

    1h 6m
  5. 11/21/2025

    The Science of Jet Lag and How to Stop It ✈️ | Andrew Herr, Founder & CEO of Flykitt

    On this episode of WellBuilt, Jon sits down with Andrew Herr, Founder & CEO of FlyKitt, to explore the science behind jet lag, human performance, and the future of healthy travel. Andrew was trained in immunology, health physics, and national security. He spent years advising the U.S. military on the future of human enhancement, working with fighter pilots, Navy SEALs, and elite performance units before moving into executive coaching.   A single client request — "fix my jet lag for a Seoul negotiation" — sparked FlyKitt. Andrew discovered that the primary driver of jet lag wasn't dry air or stress but inflammation triggered by pressure and oxygen changes during flight. That insight became the foundation for FlyKitt, where his team combines supplements, timing protocols, circadian science, and AI-driven planning to eliminate jet lag for travelers. The conversation covers: 🔥 How pressure changes and low oxygen cause flight-induced inflammation, and why most travelers feel "off" even on short flights. 🧬 What's inside FlyKitt — pomegranate polyphenols, vitamin C, EPA/DHA, melatonin, magnesium, methylated B vitamins, and a circadian-timing AI engine. 🍽️ Eating while traveling — why fasting sometimes helps, why it can backfire, and why Andrew often recommends small, frequent meals during flight. 🏋️ Healthy travel beyond supplements — their new AI tool that scan restaurant menus, identifies healthy options anywhere in the world, and auto-generates workouts from photos of any gym. 💤 Why sleep timing, light exposure, and food timing matter more than most people realize for feeling human when you land. 📈 His long-term vision — a platform that helps anyone run N=1 experiments, personalize health protocols, and feel noticeably better every day.   Enjoy!

    37 min

Ratings & Reviews

5
out of 5
7 Ratings

About

WellBuilt is a video and audio podcast that not only highlights the people and stories behind organizations redefining what it means to live well but also shares the journeys of timeless organizations that, through innovation and resilience, have been well-built to endure and thrive across generations.