Wellness Center Creators

Kendall Hagensen

Health and wellness providers know that better patient outcomes require a whole person multidisciplinary approach that they just can't provide on our own. That's why host Kendall Hagensen started the Wellness Center Creators podcast. Every week she brings you interviews with experts, tips, tricks, secrets, resources, systems, and solutions, so that you don't have to reinvent the wheel when creating your wellness center.Kendall is a somatic psychotherapist turned multidisciplinary clinic owner and business coach, and she has dedicated her professional life to helping people live in their truth and work in a way that feeds their soul and still allows them to feed their family.She believes in empowering health and wellness professionals to create the collaborative, integrated wellness practices they have always dreamed of. That's why she’s here with this podcast bringing ideas, information, and guests that can help you find WELLlth in life and business.Sponsored by Jane.app

  1. Building Financial Foundations for Thriving Wellness Centers

    May 21

    Building Financial Foundations for Thriving Wellness Centers

    You're treating patients all day, providing excellent care, yet somehow you're still stressed about money. You lie awake worrying about paying the mortgage, covering business expenses, managing that student loan debt. How can you be fully present with clients when financial noise is drowning out everything else? In this episode from the Thriving Wellness Series, Kendall interviews Robin Valadares, an Accredited Financial Counselor of Canada and former physiotherapist who spent 13 years in clinical practice before dedicating himself to helping healthcare professionals achieve financial wellness. Robin will be presenting "Financial Foundations: Budgeting, Compound Interest, and Investing 101" at the 2026 Wellness Center Creators Retreat, and his insights reveal why financial health matters as much as physical or mental health for career longevity. As Robin explains: "If I'm worried about paying for the roof over my head or paying for my groceries, I'm less likely to be in tune with my actual client when I'm speaking to them because I'm worrying about the money noise... I'm more apt to make poor decisions, maybe focus more on money because I have to earn it rather than client care." The conversation covers his "$10 task" framework for increasing income without adding patients, the "investment ladder" for knowing where that extra $500 should go, and why understanding your return on time might reveal surprising truths about your best revenue streams. If financial stress is compromising your clinical presence or your life quality, this episode provides practical frameworks for building stability. Get all the links, resources and show notes here: https://wellnesscentercreators.com And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account. Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

    17 min
  2. Essential Marketing Tips for Wellness Center Owners

    May 15

    Essential Marketing Tips for Wellness Center Owners

    You're spending thousands on Google Ads. Your budget keeps climbing. Yet somehow, new patient bookings aren't increasing proportionally. Where is all that money going? In this episode from the Thriving Wellness Series, Kendall interviews Scott Fish, Vancouver Wellness Studio's marketing strategist with over 20 years of digital marketing experience. Scott will be presenting "Booked Solid in 90 Days: A Simple & Empowering Marketing Plan for Wellness Entrepreneurs" at the 2026 Wellness Center Creators Retreat, and his preview reveals uncomfortable truths about marketing waste. The numbers are stark: "We typically find somewhere between 25 and 50% of ad spend in accounts that exist are actually not driving qualified clicks that really just never had a chance to convert." The culprits? Overly broad matching, missing negative keywords, poor conversion tracking, and unrealistic geographic targeting. But Google Ads optimization is only part of the story. Scott addresses the bigger shift happening right now: "Zero click behavior is skyrocketing... if you rank number one, you're maybe getting 10 or 15% of clicks today" compared to 45% previously. AI has become "this filtering layer of where people start their search," fundamentally changing how wellness centers must approach visibility. If your marketing feels like throwing money into a black hole, or if you're wondering how AI changes everything, this episode provides both diagnosis and direction. Get all the links, resources and show notes here: https://wellnesscentercreators.com And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account. Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

    20 min
  3. Unlocking the Power of Messaging for Your Wellness Center's Success

    May 9

    Unlocking the Power of Messaging for Your Wellness Center's Success

    Someone asks what you do. You launch into an explanation about your multidisciplinary team, your holistic approach, your unique modalities. Their eyes glaze over. They smile politely and change the subject. You've lost them—and possibly a referral source, a collaborator, or a future client. In this episode from the Thriving Wellness Series, Kendall interviews Paul Kuthe, a Best Selling Author and Dual Certified StoryBrand Guide who will be presenting "So, What Do You Do? Getting Your Brand Story Straight" at the 2026 Wellness Center Creators Retreat. Paul's insights reveal why most wellness practitioners struggle to communicate what they do clearly. The problem isn't that your services are too complex—it's that you're telling the wrong story. As Paul explains, most business owners make themselves the hero of their story when they should be positioning the customer as the hero. "The customer is the hero. You are the guide," he emphasizes, introducing the StoryBrand framework that transforms confusing pitches into compelling messages. Paul brings unique perspective as a former professional kayaker and action sports coach who understands high-stakes communication. His workshop will include a live StoryBrand AI session where attendees walk away with polished soundbites ready to use immediately for marketing, sales, and leadership. If you've ever struggled to explain what makes your wellness center different, or if potential clients don't seem to "get" what you offer, this episode provides the framework you need. Get all the links, resources and show notes here: https://wellnesscentercreators.com And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account. Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

    31 min
  4. Why Your Space Design Is Costing You Money (And How to Fix It)

    May 2

    Why Your Space Design Is Costing You Money (And How to Fix It)

    You've seen it in every wellness center you've visited. Front desk. Waiting chairs. Treatment rooms down a hallway. Maybe some plants if you're lucky. It's functional, sure—but is it memorable? Does it reflect your unique brand? Does it make patients want to return? In this episode from the Thriving Wellness Series, Kendall interviews Meg McPherson, co-founder of Articulate Design Company and a trained physiotherapist who turned her design passion into a business transforming healthcare spaces. Meg will be presenting "Space Design ROI" at the 2026 Wellness Center Creators Retreat, and her insights challenge the "nice to have, not need to have" mentality around design. The core principle? Design from intention, not imitation. As Meg explains: "The clinic down the street is sort of set up this way. They have a front desk and some chairs and treatment rooms and we'll do the same thing. And increasingly... in order to really stand out, you want to be creating an experience that is unique and novel and bespoke to your brand." But this isn't just about aesthetics. Meg emphasizes the financial impact: "The return on investment is so large and so quick... When you optimize a space and when you create a unique brand experience, both of those things have such large stakes in the success of your business." If you've treated space design as an afterthought or assumed professional design help is an unnecessary expense, this episode reveals why that mindset is costing you revenue, retention, and brand impact. Get all the links, resources and show notes here: https://wellnesscentercreators.com And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account. Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

    22 min
  5. Secrets to Hiring Massage Therapists in Your Wellness Center

    Apr 2

    Secrets to Hiring Massage Therapists in Your Wellness Center

    You have an empty treatment room. Massage seems like an obvious addition—everyone wants massage, right? So you post a job listing, hire the first qualified person who applies, and wonder why three months later they're already looking for the door. What went wrong? In this episode from the Thriving Wellness Series, Kendall interviews Kirsten Werner, a Registered Massage Therapist with over 15 years of practice and more than a decade running a successful clinic in Canada. Kirsten will be presenting "Hiring & Keeping the Right Massage Therapists for Your Wellness Clinic" at the 2026 Wellness Center Creators Retreat, and she shares crucial insights that most clinic owners miss. The problem starts with reactive hiring. As Kirsten explains: "Often people hire reactively because they're like, I have this empty room, I'm just going to get a massage therapist in there. But they haven't really thought about what that massage therapist needs in order to be successful at their clinic." From laundry protocols to trauma-informed care alignment, the details matter more than you think. Kirsten also addresses the hierarchy issue in multidisciplinary practices—when practitioners have different levels of licensure, massage therapists can feel undervalued. One simple solution? "The cost for massage is the same as for acupuncture. That's one of the biggest ways to show that there's no hierarchy." If you've struggled to find or keep massage therapists, this episode reveals what's actually happening—and how to fix it. Get all the links, resources and show notes here: https://wellnesscentercreators.com And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account. Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

    25 min
  6. How to Build a Team that Embodies Your Wellness Vision

    Mar 25

    How to Build a Team that Embodies Your Wellness Vision

    You've hired people with perfect credentials. Amazing clinical skills. Stellar references. But somehow, they still don't quite fit. They clash with your vision, resist your systems, or just don't seem invested in what you're building. What went wrong? In this episode from the Thriving Wellness Series, Kendall interviews Dr. Josh Satterlee, a Las Vegas chiropractor who's built everything from solo practices to a 12-provider clinic/gym hybrid over 17 years. Josh shares how his hiring philosophy evolved from seeking "cultural fit" to prioritizing "vision alignment"—a shift that transformed his ability to build engaged, cohesive teams. As Josh explains, cultural fit can become problematic: "It can become exclusionary, it can become based on our own biases and our own subjective experience." Vision alignment, by contrast, focuses on shared goals and direction while leaving room for diverse perspectives and approaches. Josh, founder of Trust Driven Care and a Wellness Center Creators Retreat sponsor, will be presenting on "Creating a Patient Experience that Builds Your Practice" at the 2026 retreat. His insights on hiring connect directly to his passion for patient communication and creating exceptional experiences—you can't deliver on your patient experience vision without team members who share it. Whether you're hiring your first team member or your twelfth, Josh's framework offers a more strategic approach than gut instinct or credential-checking alone. For more about Josh, visit his website here: https://trustdrivencare.com/ Get all the links, resources and show notes here: https://wellnesscentercreators.com And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account. Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

    26 min
  7. How to Master Systems for Clarity and Sustainable Growth in Wellness Practices

    Mar 20

    How to Master Systems for Clarity and Sustainable Growth in Wellness Practices

    You know you need systems. Every business book tells you so. But every time you try to implement one, it either falls apart within weeks or creates more work than it solves. What's wrong with you? Nothing—the systems just weren't built for the kind of work you do. In this episode from the Thriving Wellness Series, Anna tackles why wellness business owners feel overwhelmed by traditional systems advice. As she explains: "When people hear systems, they think of rigid structures, corporate tools, lot less humanity. And that creates the resistance. But systems, they're not supposed to replace the care and the humanity... they're meant to protect it." Anna introduces the concept of "humane systems"—structures designed not for your best day, but for real life. "A humane system is one that works in real life... they have to be repeatable, they have to be simple and they have to be forgiving." She shares a painful personal story about a payroll system failure that taught her crucial lessons about designing systems with built-in adaptability. The conversation covers the biggest mistakes wellness owners make (trying to fix everything at once, carrying everything personally) and why focus is more powerful than optimization. Anna's question reframes everything: "If one of my systems could improve by 20%, which one would change my life the most?" If you've felt like systems just don't work for your practice, this episode reveals why—and what to do instead. Get all the links, resources and show notes here: https://wellnesscentercreators.com And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account. Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

    25 min
  8. How to Build Your Dream Team and Master Collaboration in Your Wellness Practice

    Mar 11

    How to Build Your Dream Team and Master Collaboration in Your Wellness Practice

    You've got multiple practitioners under one roof. But are you running a collaborative practice or just a collection of independent contractors who happen to share space? There's a difference—and it matters more than you think. In this episode from Kendall's "What the Wellness Center?!" series, she tackles the question every multidisciplinary practice owner asks: How do I build a truly collaborative practice? As she emphasizes from the start: "Collaborative practices really start with the actual structure of the business as well as how you're showing up as a leader." The foundation begins with two non-negotiables: an employee model (not independent contractors) and weekly team meetings. These aren't just administrative preferences—they're the infrastructure that makes collaboration possible. From there, Kendall introduces the "Four Ps" framework: People, Processes, Products/Services, and Positioning, showing how to weave collaboration into each element. But structure alone isn't enough. As Kendall notes: "Collaboration takes vulnerability. We're asking our team members to build deep relationships with each other and to show up and share their expertise... So we as leaders also have to be vulnerable." Whether you're starting a new practice or trying to transform your existing room rental model into something more cohesive, this episode provides the foundational principles for building a practice where practitioners actually work together—not just work alongside each other. Get all the links, resources and show notes here: https://wellnesscentercreators.com And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account. Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

    10 min

Ratings & Reviews

5
out of 5
12 Ratings

About

Health and wellness providers know that better patient outcomes require a whole person multidisciplinary approach that they just can't provide on our own. That's why host Kendall Hagensen started the Wellness Center Creators podcast. Every week she brings you interviews with experts, tips, tricks, secrets, resources, systems, and solutions, so that you don't have to reinvent the wheel when creating your wellness center.Kendall is a somatic psychotherapist turned multidisciplinary clinic owner and business coach, and she has dedicated her professional life to helping people live in their truth and work in a way that feeds their soul and still allows them to feed their family.She believes in empowering health and wellness professionals to create the collaborative, integrated wellness practices they have always dreamed of. That's why she’s here with this podcast bringing ideas, information, and guests that can help you find WELLlth in life and business.Sponsored by Jane.app

You Might Also Like