Wellness Founders Podcast

Jordan Carroll

The Wellness Founders Podcast explores the BUSINESS of WELLNESS. We focus on the intersection of wellness, entrepreneurship, innovation, and community-building by diving deep into the stories and strategies behind the people creating the future of well-being. Each episode features a founder or leader in wellness focused hospitality, events/communities, product, digital, or tech, sharing not just their “how” but their “why,” and the movements they’re building.

  1. [16] Right-Away Wellness, Longevity Ecosystems, & Building for Impact | Jim Donnelly of Humanaut

    2D AGO

    [16] Right-Away Wellness, Longevity Ecosystems, & Building for Impact | Jim Donnelly of Humanaut

    In this conversation, Jim Donnelly, CEO and co-founder of Humanaut Health, discusses the concept of 'right away wellness' and its importance in the health optimization industry.  He emphasizes the need for quick results in wellness services and the intentionality behind creating positive customer experiences.  Jim shares insights on building a strong company culture, the significance of self-awareness in entrepreneurship, and the balance between personal and professional priorities. He also highlights the importance of leadership development and the impact of passion in business ventures.  He discusses his journey in the wellness industry, emphasizing the importance of navigating opportunities with passion, defining personal currency beyond money, and balancing selfishness with selflessness.  Guest Bio: Jim Donnelly is the CEO and co-founder of Humanaut Health, a premium clinic for health optimization and longevity medicine. He’s also the co-founder and former CEO of Restore Hyper Wellness, and the author of Restore. Jim is known for building high-performance teams and customer-first experiences, engineering “right away wellness” through intentional touchpoints, measurable processes, and culture-driven execution. Connect with Jim: LinkedIn: https://www.linkedin.com/in/jimdonnellyhumanaut/ LinkedIn: https://www.linkedin.com/company/humanauthealth/ Website: http://www.humanauthealth.com Instagram: https://www.instagram.com/humanauthealth/ Facebook: https://www.facebook.com/humanauthealth  Connect with Jordan: Instagram: https://www.instagram.com/jspensir LinkedIn: https://www.linkedin.com/in/jordanscarroll Follow Wellness Founders: Website: https://www.wellnessfounders.com Instagram: https://www.instagram.com/wellnessfounders Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990  Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

    45 min
  2. [15] Voice Biomarkers, New Technology, & “Well-Being” vs. Wellness | Alex Fredericks of ToneWell

    APR 22

    [15] Voice Biomarkers, New Technology, & “Well-Being” vs. Wellness | Alex Fredericks of ToneWell

    In this episode of the Wellness Founders Podcast, host Jordan Carroll speaks with Alex Fredericks, co-founder of ToneWell, an innovative voice analytics platform that provides wellness insights from 30 second voice recordings.  They discuss the distinction between wellness and well-being, the journey of developing ToneWell, the challenges of educating consumers about new technology, and the importance of understanding individual wellness through voice analysis. Alex shares insights on product development, market fit, and the significance of actionable wellness reports. He emphasizes the importance of diagnostics and data in personal health management, integrating wearables for better health tracking.  Alex also shares insights on innovations in wellness, the transition to becoming an entrepreneur, and his vision for leading by example in the wellness space with ToneWell. Guest Bio: Alex Fredericks is a product strategist and entrepreneur with over 20 years of experience launching more than 50 products across technology, CPG, luxury, entertainment, blockchain, and wellness, generating over $500M in revenue along the way. He began his career in the music industry as an audio engineer and tour manager before transitioning into brand development and consumer product strategy, helping companies scale from zero to global reach.  Today, Alex is the Co-Founder of ToneWell, an analytic voice resonance platform that converts a 30-second voice clip into a real-time wellness snapshot. Through voice biomarkers and AI processing, ToneWell helps individuals prioritize actionable insights and build a better relationship with themselves. Alex blends performance psychology, product innovation, and wellness technology to create tools that make personal optimization more immediate, accessible, and individualized. Connect with Alex: LinkedIn: https://www.linkedin.com/in/alexfredericks/  LinkedIn: https://www.linkedin.com/company/tonewellco/ Website: https://tonewell.co/ Instagram: https://www.instagram.com/tone.wellco/ Connect with Jordan: Instagram: https://www.instagram.com/jspensir LinkedIn: https://www.linkedin.com/in/jordanscarroll Follow Wellness Founders: Website: https://www.wellnessfounders.com Instagram: https://www.instagram.com/wellnessfounders Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990  Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

    58 min
  3. [14] Normalizing THC, Functional Craft Beverages, & Post-Alcohol Culture | Matt Skinner of High Rise

    APR 15

    [14] Normalizing THC, Functional Craft Beverages, & Post-Alcohol Culture | Matt Skinner of High Rise

    In this episode of the Wellness Founders Podcast, Matt Skinner, co-founder of High Rise Beverages, shares his journey from the Charleston Hemp Collective to creating a new wave of THC-infused non-alcoholic beverages.  He discusses the importance of community, timing, and experiential marketing in shaping perceptions of THC, and the emphasis behind his commitment to education and crafting unique products while navigating the challenges of the beverage industry.  Guest Bio: Matt Skinner is the co-founder of High Rise, a lifestyle-led THC beverage brand redefining how people socialize without alcohol. What began as a family health-driven hemp venture evolved into one of the fastest-growing THC drink brands in the U.S., partnering with major distributor networks, food festivals, and Sony Music. Matt is focused on building community-first wellness brands that lead with education, inclusion, and long-term trust, especially inside highly regulated, stigma-heavy markets. Connect with Matt: LinkedIn: https://www.linkedin.com/in/matt-skinner-hrbc/  High Rise website: https://highrisebev.com/  High Rise Facebook: https://web.facebook.com/highrisebev High Rise Instagram: https://www.instagram.com/highrisebev/  High Rise LinkedIn: https://www.linkedin.com/company/high-rise-bev/  Charleston Hemp Collective: https://charlestonhempcollective.com/ Connect with Jordan: Instagram: https://www.instagram.com/jspensir LinkedIn: https://www.linkedin.com/in/jordanscarroll Follow Wellness Founders: Website: https://www.wellnessfounders.com Instagram: https://www.instagram.com/wellnessfounders Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990  Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

    41 min
  4. [13] Wellness Space Construction, Launch Strategies, and Raising Funds | Jake Wright of ilo Studios

    MAR 10

    [13] Wellness Space Construction, Launch Strategies, and Raising Funds | Jake Wright of ilo Studios

    In this episode of the Wellness Founders Podcast, host Jordan Carroll speaks with Jake Wright, founder of Show Up and co-founder of ilo Studios, about his journey in the wellness industry. They discuss the challenges of launching wellness spaces, the importance of community, and the integration of mindfulness practices. Jake shares insights on building a business in Spain, investor relations, and the vision for creating spaces that promote health and connection. Guest Bio: Jake Wright is a wellness founder, osteopath, and community builder based in Barcelona. He’s the co-founder of ilo Studios, a community-driven sauna and ice bath house blending breathwork, science, and Nordic recovery traditions. What started as Show Up (sunrise beach sessions that grew into a 300-person community) has now turned into a funded wellness hospitality concept that recently opened. Jake brings a grounded, business-minded approach to wellness—focused on real experiences, founder-led storytelling, and building spaces where joy, effort, and community intersect. Connect with Jake: LinkedIn: https://www.linkedin.com/in/drjakewright/ LinkedIn: https://www.linkedin.com/company/showup.barcelona/ LinkedIn: https://www.linkedin.com/company/ilostudios/ Instagram: https://www.instagram.com/ilostudios_/ Instagram: https://www.instagram.com/showup.barcelona/ Instagram: https://www.instagram.com/drjakewright/ Connect with Jordan: Instagram: https://www.instagram.com/jspensir LinkedIn: https://www.linkedin.com/in/jordanscarroll Follow Wellness Founders: Website: https://www.wellnessfounders.com Instagram: https://www.instagram.com/wellnessfounders Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990  Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

    41 min
  5. [12] Skincare R&D in a Hotel, Pharma to Holistic, & Why Simple Works | Natalie Gardner of Dr. Doug's

    12/31/2025

    [12] Skincare R&D in a Hotel, Pharma to Holistic, & Why Simple Works | Natalie Gardner of Dr. Doug's

    Natalie's husband, Dr. Doug, formulated a 7-ingredient balm in a hotel room while preparing for an ultra-marathon. What was meant to be used for himself started as a side-business, and ultimately turned into Natalie leaving a multi-decade career in pharma and biotech to help run the business. As a team, they eventually earned trust from dermatologists, holistic practitioners, and endurance athletes with their brand Dr. Doug's Balms. She breaks down what it actually takes to scale a wellness brand without compromising values. The conversation explores education-first e-commerce, resisting “bright shiny objects,” navigating AI’s impact on small brands, and why witnessing your product change lives in person is still the most meaningful KPI. Guest Bio: Natalie is the co-founder of Dr. Doug’s Balms, a neurologist-developed body care brand built around clean ingredients, real science, and products people actually finish. With a background in biotech and pharma, she leads brand, education, and growth while her husband, Dr. Doug, a neurologist and endurance athlete, oversees formulation and R&D. Together, they’re building a trusted wellness brand that turns complex science into simple, effective recovery and skincare solutions. Connect with Natalie: LinkedIn: https://www.linkedin.com/in/nygardner LinkedIn: https://www.linkedin.com/company/drdougsbalms/ Website: https://www.drdougs.com/ Facebook: https://www.facebook.com/drdougs/ Instagram: https://www.instagram.com/drdougsbalms YouTube: https://www.youtube.com/channel/UCYKoVKFiUiTi5Jdsx6UOLpQ Connect with Jordan: Instagram: https://www.instagram.com/jspensir LinkedIn: https://www.linkedin.com/in/jordanscarroll Follow Wellness Founders: Website: https://www.wellnessfounders.com Instagram: https://www.instagram.com/wellnessfounders Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990  Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

    37 min
  6. [11] Billionaire Landscape Design, Costa Rican Farms, & Energetic Profits | Graham Weiner of Okhra

    12/11/2025

    [11] Billionaire Landscape Design, Costa Rican Farms, & Energetic Profits | Graham Weiner of Okhra

    Graham Weiner, a landscape designer for billionaires, hostel founder, organic farmer, and probiotic beverage entrepreneur, explains how he uses plants, pollinators, and color to create environments that change how people feel, not just how a place looks. He walks through his journey from underpaid botanist in Brooklyn to designing gardens for billionaires and eventually building Lost Boyz Hostel and a stack of nature-led businesses in Costa Rica.  Graham also opens up about turning a 24/7 party lifestyle into three and a half years of sobriety, and why he now makes “energetically profitable” his main KPI for business and life.  Throughout the conversation, he highlights community and the five dimensions of health: social, mental, physical, emotional, and spiritual - as the real levers of long-term wellness and fulfillment. Guest Bio: Graham Weiner is a Costa Rica–based landscape designer, founder of the iconic Lost Boyz Hostel, and co-creator of an organic farm-to-table experience, and probiotic beverage brand. Trained as a botanist at the Brooklyn Botanic Garden, he left the public sector to design high-end private gardens and eventually build a portfolio of nature-centered ventures serving travelers, creators, and wellness seekers. Graham’s story blends regenerative land stewardship, hospitality, and sober entrepreneurship, offering a rare perspective on how to build businesses that nourish both the land and the people on it. Connect with Graham: Instagram: https://www.instagram.com/grays.garden/ Instagram: https://www.instagram.com/okhrafarms/ Instagram: https://www.instagram.com/farm.to.table.cr/ Instagram: https://www.instagram.com/la.pantera.rosa.real/  Instagram: https://www.instagram.com/lostboyzsantateresa/  LinkedIn: https://www.linkedin.com/in/graham-weiner/  Facebook: https://www.facebook.com/graham.weiner  Facebook: https://www.facebook.com/lostboyzsantateresa   Website: https://www.haciendaokhra.com/  Website: https://www.lostboyzsantateresa.com/ Connect with Jordan: Instagram: https://www.instagram.com/jspensir LinkedIn: https://www.linkedin.com/in/jordanscarroll Follow Wellness Founders: Website: https://www.wellnessfounders.com Instagram: https://www.instagram.com/wellnessfounders Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990  Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

    38 min
  7. [10] Raising $18M, The Future of AI Studio Software, & Taking on MindBody | Laura Munkholm of Walla

    12/04/2025

    [10] Raising $18M, The Future of AI Studio Software, & Taking on MindBody | Laura Munkholm of Walla

    In this episode, we sit down with Laura Munkholm, President & Co-Founder of Walla, to unpack what it really takes to scale a wellness SaaS company without losing your soul (or your customers). She shares how her background in sports informs her leadership style, how years of consulting in the studio space led to Walla, and what it's been like to take on the 800-pound gorilla in the space, MindBody. Laura breaks down how their recent round of fundraising is going to fuel their AI studio software innovation, and how they've created a new category of “performance software” for studios that uses data and AI to prescribe action, not just show dashboards. We also dive into Gen Z’s rewiring of the wellness economy, why studios should market to identities instead of age brackets, and how to build a fast-paced team that stays in their strength zone instead of burning out. If you’re building software for humans with bodies, not just users with logins, this one’s for you. Guest Bio: Laura Munkholm is the President and Co-Founder of Walla, an all-in-one software platform built for boutique fitness and wellness studios. A former yoga teacher, studio manager, and consultant, she’s spent two decades in the trenches helping hundreds of studios improve retention, revenue, and client experience. At Walla, she blends her on-the-ground operator experience with product, sales, and data strategy to help founders build profitable, human-centered businesses in the booming wellness economy. Connect with Laura: Walla: https://www.hellowalla.com/make-the-switch Instagram: https://www.instagram.com/laura.munkholm/ Instagram: https://www.instagram.com/wallasoftware/ LinkedIn: https://www.linkedin.com/in/lauramunkholm/ LinkedIn: https://www.linkedin.com/company/wallasoftware/ Website: https://www.hellowalla.com/ YouTube: https://www.youtube.com/@walla_software Facebook: https://www.facebook.com/laura.munkholm Facebook: https://www.facebook.com/wallasoftware Spotify: https://open.spotify.com/show/ Apple Podcast: https://podcasts.apple.com/us/podcast/well-well-well/ Connect with Jordan: Instagram: https://www.instagram.com/jspensir LinkedIn: https://www.linkedin.com/in/jordanscarroll Follow Wellness Founders: Website: https://www.wellnessfounders.com Instagram: https://www.instagram.com/wellnessfounders Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990  Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

    47 min
  8. [9] Brain-Tech, Noise Pollution, & Nervous System Resets | Alex Doman of Advanced Brain Technologies

    11/27/2025

    [9] Brain-Tech, Noise Pollution, & Nervous System Resets | Alex Doman of Advanced Brain Technologies

    In this conversation, Jordan Carroll and Alex Doman explore the evolution of neurotechnology and its impact on wellness, including Alex’s 25+ years in the space developing listening programs, authoring “Healing at the Speed of Sound,” and developing products to help people reset their nervous systems. They discuss the importance of timing in bringing innovative products to market, the role of AI in wellness solutions, and the significance of research and relationships in product development.  Alex shares insights on the growing issue of sound sensitivity and the effects of noise pollution, emphasizing the need for community and collaboration in the health and wellness space as well as the importance of finding quiet spaces in our increasingly noisy world. Doman also reflects on his personal journey in the neurotech field, the legacy of his family in helping those with auditory challenges, and the ongoing work with children on the autism spectrum. Guest Bio: Alex Doman is an entrepreneur, author, and product creator with over 25 years in brain health, neurotechnology, and therapeutic music. As the third generation in a family focused on human brain performance for more than eighty years, he has founded and co-founded multiple ventures including Advanced Brain Technologies, Vital Neuro, Sleep Genius, and The Movement Program. Through innovations like The Listening Program®, Sleep Genius™, and other evidence-based audio solutions, Alex’s work has helped millions worldwide improve self-regulation, focus, sleep, and overall well-being, while training thousands of professionals across medicine, therapy, and education. Connect with Alex: Instagram: https://www.instagram.com/alex_doman/ Instagram: https://www.instagram.com/advancedbraintechnologies/  Instagram: https://www.instagram.com/vital_neuro/ LinkedIn: https://www.linkedin.com/in/alexdoman/ Website: https://advancedbrain.com/ Connect with Jordan: Instagram: https://www.instagram.com/jspensir LinkedIn: https://www.linkedin.com/in/jordanscarroll Follow Wellness Founders: Website: https://www.wellnessfounders.com Instagram: https://www.instagram.com/wellnessfounders Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990  Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

    50 min

About

The Wellness Founders Podcast explores the BUSINESS of WELLNESS. We focus on the intersection of wellness, entrepreneurship, innovation, and community-building by diving deep into the stories and strategies behind the people creating the future of well-being. Each episode features a founder or leader in wellness focused hospitality, events/communities, product, digital, or tech, sharing not just their “how” but their “why,” and the movements they’re building.