ill communication: copywriting tips & sales strategies for small businesses

Kim Kiel - Marketing & Copywriting Strategist

As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again. New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com

  1. 1 NGÀY TRƯỚC

    Why I’m retiring my signature program (and what’s coming next)

    After seven years in business and 165 episodes, I'm retiring my signature program, The Joy of Copy Club. This past year felt heavy. I lost my spark. I even applied for a job (spoiler: didn't get it). But the universe had other plans. New clients reached out. Podcast downloads doubled. My newsletter is growing like never before. I realized something big: The Joy of Copy Club evolved into something far beyond copy. The real magic was watching women discover themselves, unearth their voice, and transform how they show up in business. It was never just about the copy. It was always about strategy, leadership, and selling with confidence. In this episode, I'm announcing a new incubator and mentorship experience called Pivot to Premium. I built my business selling premium services to premium clients. I never had a $49 course or $97 membership. Instead, I made consistent, sustainable income through high-value, high-trust relationships with clients willing to pay for transformation. The market is different now. Buyers are more discerning. They don't want low-ticket quick fixes or endless freebies. They're seeking mastery and results. When trust is low, people turn to their communities for reliable referrals. This is your opportunity to become the go-to choice. I'm sharing what's inside Pivot to Premium and why now is the ideal time to elevate your offers, command the fees you deserve, and reclaim the spaciousness and ease you've been craving in your business. Text me a question or comment! Create a premium business that attracts high-ticket clients in Pivot to Premium. Enroll now: www.kimkiel.com/pivot

    14 phút
  2. 13 THG 8

    10 simple ways to share your values in your business and marketing (and why it’s important you do) {Summer Remix}

    In today’s world, sharing your values online can feel risky.  Speak up and you might face criticism. Stay silent and you risk feeling out of alignment. As recent events in the online marketing world have shown, navigating that line isn’t easy. In this Summer Remix episode from early January, I’m revisiting one of the most loved episodes of the year, one that sparked countless messages from listeners who finally felt ready to start showing up for the causes and people they care about. You’ll discover 10 simple, actionable ways to weave your values into your business and marketing, from quick, low-effort ideas to more involved strategies, so you can stand for what matters and strengthen your connection with your audience. Whether you’re nervous about “getting it wrong” or just looking for ideas to take a stand with integrity, this episode will give you the clarity and confidence to start. Plus, I’ll share a new resource from my friend Tasha Booth, her pop-up community Spark, created for progressive, values-aligned business owners who want a safe, supportive space to process and take action during these turbulent times.  You can learn more and join here: Join the Spark Community. It’s time to use your business as a force for good, and I’ll show you how. Resources: Join SPARK, a progressive movement and community of values-aligned business owners (affiliate link): https://kimkielcopy.krtra.com/r/a/QXaz6hBGOjCx6vo Listen to Claire Pelletreau’s podcast and her use of pronouns: https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731 Check out the values statements in the footers of these websites: https://carrieroseman.com/ https://www.simplifysimplify.me/ www.kimkiel.com View CoordCrew’s Value Statements on their About page: https://coordcrew.com/pages/about See Brittney McBean’s values statement on her contact form: https://brittanymcbean.com/contact/ Explore equity and anti-racist resources on my workshop page: https://www.kimkiel.com/equity-workshop  Text me a question or comment! Create a premium business that attracts high-ticket clients in Pivot to Premium. Enroll now: www.kimkiel.com/pivot

    19 phút
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Giới Thiệu

As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again. New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com

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