What Comes Next

Level Access + Making Space + Advertising Week

How do you win attention in 2026? The content breaking through isn't necessarily the most creative, it's the most personal. Yet up to 25% of your audience might not recognize themselves reflected in your campaigns. Many aren’t even able to access the products you’re promoting. Despite representing a $675 billion consumer market segment, according to a 2026 Disability:IN study, Disabled consumers are often an afterthought. But they don’t have to be. Welcome to What Comes Next, an Advertising Week limited series exploring how accessibility and authentic Disability representation are driving creativity and innovation. Hosted by Dana Randall, Executive Creative Director at Level Access, and Keely Cat-Wells, founder and CEO of Making Space, each episode will interview the marketers, advertisers, and designers behind accessible products and the campaigns that brought them to life. New episodes every other Tuesday.

Episodes

  1. 3d ago ·  Video

    Your Phone is an Assistive Device, with Bailey Hikawa

    Designer Bailey Hikawa accidentally made an accessible product. And now it’s sold by Apple and used by Disabled people everywhere. This is the story behind the Hikawa iPhone Grip and Stand and how tapping into an underserved market helped Bailey sell her entire collection quicker than she could have imagined. In this premiere episode of What Comes Next, hosts Keely Cat-Wells and Dana Randall chat with Bailey Hikawa to discuss her collaboration with Apple, the iterative process of building an iPhone grip that works for many bodies, and why meaningful design happens at the intersection of art and lived experience. Bailey discusses her process gathering insights from Disabled consumers, her budgetary considerations when designing an accessible product, and how she marketed the product authentically to the Disability community. In this episode: 0:00 — Intro: What is the Hikawa Phone Grip and Stand? 1:45 — The Apple collaboration story 5:30 — Designing with the disability community 10:15 — "Pressure is a gift", the creative process 14:20 — Why phones are assistive devices for everyone 18:00 — Serving an “invisible” market 22:30 — Many designs for many bodies Learn more about the Hikawa iPhone Grip and Stand: https://www.apple.com/shop/product/hsje2zm/a/hikawa-grip-stand-for-iphone-magsafe-compatible-glow-blue Learn more about Level Access: levelaccess.com Learn more about Making Space: making-space.com Follow Bailey Hikawa: @baileyhikawa on Instagram Follow Level Access: @LevelAccessA11y on YouTube Follow Making Space: @_making_space__ on Instagram Follow Advertising Week: @advertisingweek on Instagram

    33 min

  2. Jun 30 ·  Video

    Trailer

    What Comes Next tells the story of accessible products, their marketing campaigns, and the impact they drive for businesses and society. Tune in for interviews with the leaders behind the Hikawa Grip and Stand for iPhone released in collaboration with Apple, North Face’s Universal Camping Collection, Mattel’s colorblind accessible Uno Deck, the Meta Ray-Bans and BeMyEyes integration, and more! Available July 7th. An Advertising Week podcast, sponsored by Level Access and Making Space.

    2 min

Trailer

About

How do you win attention in 2026? The content breaking through isn't necessarily the most creative, it's the most personal. Yet up to 25% of your audience might not recognize themselves reflected in your campaigns. Many aren’t even able to access the products you’re promoting. Despite representing a $675 billion consumer market segment, according to a 2026 Disability:IN study, Disabled consumers are often an afterthought. But they don’t have to be. Welcome to What Comes Next, an Advertising Week limited series exploring how accessibility and authentic Disability representation are driving creativity and innovation. Hosted by Dana Randall, Executive Creative Director at Level Access, and Keely Cat-Wells, founder and CEO of Making Space, each episode will interview the marketers, advertisers, and designers behind accessible products and the campaigns that brought them to life. New episodes every other Tuesday.

Information

  • Creator
    Level Access + Making Space + Advertising Week
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © Copyright 2026 All rights reserved.
  • Show Website
    What Comes Next