Clicked Off - Real Growth for eCom Brands.

Jason Chappel
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If running your eCommerce store feels like guesswork, this podcast will help you fix it. Hosted by Jason Chappel, founder of Defiant and creator of eCommerce Growth Made Easy, you’ll get clear, actionable, step-by-step guidance on pricing, forecasting, Customer Lifetime Value, marketing budgets, and more. Jason will help you go from stuck and overwhelmed to scaling with more revenue, stronger profit, better systems, and greater confidence in your business decisions.

  1. 10 DE OUT.

    How to Make More Profit Without Increasing Sales

    Get your FREE discounting calculator: https://www.wearedefiant.io/ecommerce-discount-calculator If your sales are up but profit keeps vanishing, this episode is for you. We're going to walk you through the hidden leaks that quietly drain margin: stock decisions, 3PL multi-pick fees, discounting, ops costs, returns, and misleading ROAS. You’ll learn how to spot them fast, what to renegotiate or cut, and a simple audit framework to plug the holes and keep more of what you make. What you’ll learn: • The “more revenue” trap and how to pivot to better revenue. • Stock & fulfilment leaks and how to fix them. • Discounting maths: why a 20% sale can kill 33% of profit. • Returns playbook: reduce refunds, push exchanges, protect cash. • Why your ROAS of 4 might really be 1.7. • A quarterly audit framework to find and fix profit leaks. Grab the free calculators and templates inside my Skool community, eCommerce Growth Made Easy: https://www.skool.com/e-commerce-growth/about Want it done for you? Message me on: hello@wearedefiant.io

    14min

  2. 3 DE OUT.

    Stock, Cash, and Sanity: How to Avoid Wipeout

    Are you heading into your next quarter wondering: ❓ How much stock should I order? ❓ How much can I afford to spend on ads? ❓ What happens if I run out of cash halfway through? If that’s you, you’re not alone. And the good news is, you don’t have to gamble. In this episode, I’ll show you how to: ✅ Forecast demand without guessing. ✅ Balance stock orders with ad spend so you don’t strangle your cash flow. ✅ Put guardrails in place so you scale with confidence. Because stock without ads is dead stock. Ads without stock is wasted spend. And both will wipe you out in your busiest quarter. I’ll walk you through the exact framework I use with my clients so you can run your numbers, protect your cash, and go into your next quarter ready to win, not burn out. 👉 Get my free forecasting calculator and step-by-step framework inside eCommerce Growth Made Easy on Skool. Get started for free: https://www.skool.com/e-commerce-growth/about

    8min

  3. 26 DE SET.

    The Discounting Trap: Why Your “Sales Boost” is Killing Profit

    Is discounting your go-to move when sales feel slow? You’re not alone, but here’s the problem: most discount strategies don’t boost your business… they kill your profit. In this episode, I break down: ✅ Why discounting erodes your margins (and leaves you stuck in a cycle). ✅ The only times discounts actually make sense. ✅ Smarter alternatives that drive sales without destroying profit. I’ll also show you the real maths behind discounting, with a $100 product example that proves just how much margin you give away every time you slash prices. Because discounting isn’t a growth strategy, it’s a last resort. If you want to build a profitable, sustainable eCommerce brand, this episode is a must-listen. 👉 Grab your free Discounting Calculator here and see exactly what discounts cost your brand before you run them: https://www.wearedefiant.io/ecommerce-discount-calculator Follow me on LinkedIn: https://bit.ly/3Ik3T1U Join eCommerce Growth Made Easy: https://bit.ly/4m4pCtz

    8min

  4. 19 DE SET.

    How to actually make money from paid ads

    Most eCommerce founders know their ROAS. Some know their contribution margin. But very few know the one number that should guide every marketing decision they make. In this episode, I’ll show you: ✅ What CLV really is (and why most brands calculate it wrong) ✅ How to work it out step by step (with a real example you can follow) ✅ And most importantly, how to leverage CLV to outspend competitors, protect profit, and grow on your terms. This isn’t about chasing vanity metrics or bragging about big numbers. This is about building a growth framework that tells you: Exactly how much you can afford to spend to acquire a customer Whether you’re pushing too hard or playing it too safe And how to make decisions that compound into long-term profit ⚡ Download my free CLV Calculator here → https://www.wearedefiant.io/free-clv-calculator⚡ Want more tools & training? Join my community eCommerce Growth Made Easy on Skool → https://bit.ly/4m4pCtz I’m Jason Chappel, founder of Defiant, creator of eCommerce Growth Made Easy. I help founders from scrappy start-ups to $50M+ brands master the numbers that drive growth and profit. If you want to stop guessing and start scaling with confidence, this episode is for you.

    11min

  5. 12 DE SET.

    Double Your Profit Without Doubling Your Effort (in less than 15 minutes)

    Most eCommerce founders guess where to invest; ads, conversion rate, retention, AOV, without knowing which lever will actually drive the biggest return. In this episode, I’ll show you how to identify the growth levers that truly matter in your business and what happens when you improve them. Using simple, round-number examples, I’ll break down the exact revenue and profit impact of increasing: ✅ Traffic ✅ Conversion Rate ✅ Orders per Customer ✅ Average Order Value (AOV) ✅ Customer Retention Rate ✅ Customer Acquisition Cost (CAC) ✅ Gross Margin You’ll see how each lever works on its own and how combining them creates a compounding effect that can double your profit without doubling your effort. 👉 By the end of this episode, you’ll know exactly where to focus your money and effort to scale smarter and more profitably. 📈 Want the calculator that does all this for you? Join my community, eCommerce Growth Made Easy, on Skool it's free to get started: https://bit.ly/4m4pCtz Follow me on Linkedin for more: https://www.linkedin.com/in/jasonchappel/

    16min

  6. 5 DE SET.

    How to Create the Only Marketing Budget You’ll Ever Need

    Are you an eCommerce founder who sets their marketing budgets based on feel?👉 Spend more when ads are working?👉 Pull back when they’re not?That approach keeps you stuck at a ceiling never sure if you’re overspending or missing out on growth.In this episode, I’ll show you how to create the only marketing budget you’ll ever need. One that aligns with your goals, splits correctly between acquisition and retention, and keeps you safe with guardrails so you know when to push and when to pull back.Here’s what you’ll learn:• How to build a budget that actually fits your goals.• A simple way to split your spend between acquisition and retention.• The guardrails you need so you never overspend or underspend again.• Why cheap customers aren’t always better and how to outspend competitors for the right ones.By the end, you’ll know exactly how to run your numbers and take back control of your marketing budget.If you want the calculators and tools I use with my clients to make this even easier, they’re all inside my Ecommerce Growth Made Easy community on Skool (it's free to get started, link below).https://www.skool.com/e-commerce-growth/aboutFollow me on Linkedin: https://www.linkedin.com/in/jasonchappel/If you need to build your forecast here's the link I promised: https://youtu.be/fvzDDVFpDOs

    16min

  7. 29 DE AGO.

    Why Most eCom Brands Fail at Profit and How You Can Get it Right

    Too many eCommerce brands are growing their sales while their bank accounts stay empty. They chase revenue, celebrate record months… and still can’t pay themselves properly. In this episode of Clicked Off, I’m breaking down why so many eCom brands fail at profit and the exact steps you can take to fix it. You’ll learn: ✅ How to build a profit-first budget that pays YOU first ✅ The 3 key metrics every brand must track for profitability ✅ How to stop churn from silently killing your margins ✅ Why retention is your real growth engine (and how to improve it) ✅ How to keep growing without sacrificing profit I’ll share real-world examples from brands I’ve worked with so you can see where profit leaks happen and how to plug them fast. What you’ll be able to do after listening: • Identify your target and breakeven Customer Acquisition Cost (CAC). • Use Marketing Efficiency Ratio (MER) to track your true marketing performance. • Structure your budget for consistent, sustainable profitability. • Avoid the common mistakes that sink growing brands into debt. • If you’re tired of feeling “busy but broke” and want your business to finally pay YOU what you deserve, this is the episode to watch. 🎯 Get the tools & templates from this episode Join eCommerce Growth Made Easy (it's free to start) and get instant access to: • My profit-first budgeting template • CAC & MER calculators • Retention improvement tools • Step-by-step lessons on building a profitable growth plan 👉 Join here: https://www.skool.com/e-commerce-growth/about

    10min

  8. 22 DE AGO.

    The Hidden Trade Offs of Growth and How to Overcome Them

    If you’re ready to scale your eCommerce brand but feel unsure about the risks, this episode is for you. In this Clicked Off episode, I break down how to budget for growth without losing control of your cash flow or profitability. Here’s what you’ll learn: • Why scaling always comes with trade-offs (and how to manage them). • How to leverage your CLV:CAC ratio to decide between steady or aggressive growth. • The right way to build a growth budget that accounts for marketing, stock, and operational costs. • Why knowing your breakeven point keeps you safe when pushing harder. • How to stay disciplined, avoid “yo-yo spending,” and keep growth sustainable. By the end, you’ll know how to invest strategically, avoid common pitfalls, and confidently grow your store faster. 📌 Links & Resources: 🔗 Join my free Skool community for tools, calculators & training: https://www.skool.com/e-commerce-growth/about 🔗 Free CLV Calculator: https://www.wearedefiant.io/free-clv-calculator 🔗 Follow me on LinkedIn: https://www.linkedin.com/in/jasonchappel/ If you’ve ever wondered: “How much profit should I reinvest to grow?” “What’s the right CLV:CAC ratio for scaling?” “How do I know if I’m over- or under-spending on growth?” This episode will give you the clarity and strategy you need to scale with confidence. Don’t forget to like, subscribe, and share if you found this helpful!

    12min
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Sobre

If running your eCommerce store feels like guesswork, this podcast will help you fix it. Hosted by Jason Chappel, founder of Defiant and creator of eCommerce Growth Made Easy, you’ll get clear, actionable, step-by-step guidance on pricing, forecasting, Customer Lifetime Value, marketing budgets, and more. Jason will help you go from stuck and overwhelmed to scaling with more revenue, stronger profit, better systems, and greater confidence in your business decisions.

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