WHAT DOES YOUR MUM THINK

Kristian Shepherd
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What Does Your Mum Think is a podcast about finding your thing and having the courage not to give up on it. How it feels on the inside, not how it looks on the outside. Hosted by Sheps, each episode sits down with creatives, mischievous misfits and doers to unpack the messy middle: the doubts, failures, pivots and breakthroughs that shaped their success. Not the polished version. The real version. The bit where nobody knows if it's going to work.

  1. 5d ago

    Koto’s secret sauce, Failures into wins, Staying Optimistic, Obsessively making - Arthur Foliard

    In this episode I sit down with Arthur Foliard, Executive Creative Director at Koto, to dig into a non-linear creative career built on obsession, taste and risk. From failing his baccalauréat and moving to San Francisco barely speaking English, to bruising spells at Pentagram and Moving Brands, to helping grow Koto into one of today’s most influential studios — Arthur’s story is full of hard lessons, big wins and practical thinking for anyone working in brand and design. We cover: Growing up in Paris and teaching himself designWhy he moved to SF and how internships shaped his careerThe Pentagram and Moving Brands chapters — what nearly made him quitGoing freelance, then joining Koto and helping build the NYC studioLeading a team, culture, and creative process at scaleTypography, motion, and why “typography is the real brand”Big projects: Bolt, Amazon and the power of personality in systemsIllustration, life with son Léo, and the million-dollar question: what does his mum think? Guest: Arthur Foliard Instagram: https://www.instagram.com/arthurfoliard Koto: https://www.koto.studio Subscribe: If you liked this, subscribe to WDYMT for more honest chats with creatives.  Like, comment and share — and drop a question for Arthur below. Follow WDYMT: Instagram: ⁠https://www.instagram.com/wdymt_official/⁠ TikTok: ⁠https://www.tiktok.com/@whatdoesyourmumthink?_r=1&_t=ZT-94iK53fLAPF Spotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk⁠ Subscribe on Apple Podcasts / Spotify / YouTube Produced by: What Does Your Mum Think

    Koto’s secret sauce, Failures into wins, Staying Optimistic, Obsessively making - Arthur Foliard

  2. Jul 15

    Fearlessly creating & beating perfection, Living with Type 1 Diabetes, Movie prop design - Rachel Cartledge

    Listen for tactile nostalgia, honest career pivots, and practical takeaways for creatives building work that feels both playful and purposeful. Today I’m chatting with Rach Cart — Edinburgh‑based freelance designer, illustrator and motion artist. Rach has worked with brands like Adobe, Famous grouse and Newcastle FC, builds immersive movie‑prop collections, and created the Food For Thought pop‑up to teach people about Type 1 diabetes through nostalgic packaging and playful products. We talk about making projects that teach, how to build a business by doing, and why fearless creativity wins. We talk about: Growing up and building a creative practice in EdinburghFrom uni to agency life to freelancing — lessons learned on the wayFood For Thought: turning lived experience with Type 1 diabetes into a meaningful pop‑up and product workMovie‑prop design: process, references and building tactile collectionsCreating content that leads to clients and opportunitiesFreelance finances, beating perfectionism, and advice for gradsWhat’s next: bigger productions, physical products, or more social‑led work?The important question: what does your mum think? Guest: Rachel Cartledge (Rach Cart) https://www.instagram.com/rachcartdesign/ www.rachcart.com Subscribe: If you liked this, subscribe to WDYMT for more honest chats with creatives. Like, comment and share. Follow WDYMT: Instagram: https://www.instagram.com/wdymt_official/TikTok: https://www.tiktok.com/@whatdoesyourmumthinkSpotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk Subscribe: Apple Podcasts / Spotify / YouTube Produced by: What Does Your Mum Think

    Fearlessly creating & beating perfection, Living with Type 1 Diabetes, Movie prop design - Rachel Cartledge

  3. Jul 8

    Jungle stories, Collabs with Nike & the Knicks, an unstoppable Bolivian artist in NYC — Fefi Castedo

    Listen for honest stories, tactile creativity, and practical takeaways for anyone wanting to make work that feels like home. Today I’m hyped to have Fefi Castedo with us: a Bolivian‑born illustrator and graphic designer now based in NYC. Raised in Riberalta in the Amazon, Fefi rebuilt her life and career after a corporate layoff and breakup by simply making — clay, Lego, iPad drawings and candid visuals that live between culture, nostalgia and the everyday. She’s an Adobe Live Community Star, a builder of creative communities, and someone who designs emotional recognition — work that looks like life and feels familiar before you know why. We talk about: Growing up in the Amazon, motacú hunts and choosing skate decks for the artMoving to the US at 8, feeling out of place, and the moment she felt truly seenHow a layoff and breakup led to an identity collapse and creative rebirthRisk = trust: why she never went back to a 9–5 and what freelancing actually feels likeHer tactile process — clay, Lego, iPad — and why removing perfection invites joyBuilding community vs. building an audience, and working with Adobe and brandsWhat success and boundaries look like now, and the projects she dreams about nextGuest:Fefi CastedoInstagram: @illustratedbyfefiAdobe: featured Adobe Live Community Star Subscribe:If you liked this, subscribe to WDYMT for more honest chats with creatives. Like, comment and share. Follow WDYMT:Instagram: https://www.instagram.com/wdymt_official/TikTok: https://www.tiktok.com/@whatdoesyourmumthinkSpotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk Subscribe:Apple Podcasts / Spotify / YouTube Produced by:What Does Your Mum Think

    Jungle stories, Collabs with Nike & the Knicks, an unstoppable Bolivian artist in NYC — Fefi Castedo

  4. Jul 1

    Tom Cruise stories, Wonder Women, Red carpets tales & finding your dream job - Ria hebden

    Today I’m over the moon to have Ria Hebden with us: presenter, founder, producer and the powerhouse behind Wonder Women. Ria learned the machinery of TV in publicity (Disney, Fox, Channel 4) before becoming the calm, trusted face on Lorraine, All Around Britain and global stages like Cannes Lions and Davos. She’s a BAFTA voter, CEO of Wonder Women, runs Carpe Diem Media, and was named Media Champion of the Year for her work on retention and equality in TV. We talk about: Moving from behind‑the‑scenes influence to on‑screen trustWhy retention matters more than ticking diversity boxesPractical fixes for London‑centric, freelance TV cultureMotherhood, visibility, and the quiet work of building networksReal mentorship wins and how listeners can help right now Listen for honest stories, mentorship moments and practical takeaways for anyone wanting to build a longer, fairer career in media. Run it upppppp! Like, share and subscribe. Guest: Ria Hebden Wonder Women — wonderwomentv.com Instagram: @riahebden Subscribe: If you liked this, subscribe to WDYMT for more honest chats with creatives.  Like, comment and share. Follow WDYMT: Instagram: ⁠https://www.instagram.com/wdymt_official/⁠ TikTok: ⁠https://www.tiktok.com/@whatdoesyourmumthink?_r=1&_t=ZT-94iK53fLAPF Spotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk⁠ Subscribe on Apple Podcasts / Spotify / YouTube Produced by: What Does Your Mum Think

    Tom Cruise stories, Wonder Women, Red carpets tales & finding your dream job - Ria hebden

  5. Jun 17

    No straight lines, driving sustainability & teaching the next gen - Jessica Deseo

    Yes people, we’re back! On this episode of WDYMT, Sheps chats with Jessica Deseo. Designer‑turned‑educator‑turned‑platform builder — about shaping design culture, making sustainability the default, and balancing a creative life with motherhood. Highlights: Jessica’s nonlinear career: from winning a 5th‑grade ad contest to stepping away from studio work in 2014 to shape the industryReviving PRINT Magazine: stewardship, legacy, and keeping a historic platform freshTeaching at ArtCenter & Otis: embedding sustainability into curriculum and mentoring award‑winning studentsAwards, taste, and influence: who decides “good design” and are awards meaningful?Mental health, motherhood, late‑blooming hobbies (tennis at 39), and finding joy outside designPractical takes: sustainability that works vs. greenwashing, how students are reshaping the industry, and why designers should get off screensListen if you care about design, education, sustainability, and the messy, beautiful path of building a life and career that’s anything but linear. Run it upppppp! Like, share and subscribe. Guest: Jessica Deseo Website: https://www.jessicadeseo.com PRINT Magazine: https://www.printmag.com ArtCenter College of Design: https://www.artcenter.edu Otis College of Art and Design: https://www.otis.edu Subscribe: If you liked this, subscribe to WDYMT for more honest chats with creatives.  Like, comment and share. Follow WDYMT: Instagram: ⁠https://www.instagram.com/wdymt_official/⁠ TikTok: ⁠https://www.tiktok.com/@whatdoesyourmumthink?_r=1&_t=ZT-94iK53fLAPF Spotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk⁠ Subscribe on Apple Podcasts / Spotify / YouTube Produced by: What Does Your Mum Think

    No straight lines, driving sustainability & teaching the next gen - Jessica Deseo

  6. Jun 3

    Creating viral content, From £100 Videos to 1 Billion Views, shooting shots - Kirx Diaz

    Today’s guest is Kam Namorm AKA Kirx Diaz. LA-based director/videographer who went from shooting music vids for a coffee to building a recognisable visual language that’s clocked over a billion views. No film‑school blueprint, no straight line — just hustle, strategy and an eye for what makes content pop. We dig into his early days in the trenches, the grind that built his name, the numbers behind viral work, and how life in NYC & LA has changed the game. What we cover Kam’s international upbringing and how it shaped his visual eye£100 videos, street shoots and tweeting 650 artists to build a networkGRM Daily, the Addison Lee moment, and the shoots that changed everythingWorking with Aitch, J Hus, Naomi Campbell and more — wild behind‑the‑scenes storiesThe difference between “good” and “pop” content — instinct vs strategyThe ingredients of viral/culturally relevant videos and a small tweak that makes a big impactMental health, overwork, reinvention in NYC → LA, and advice for creators starting out

    Creating viral content, From £100 Videos to 1 Billion Views, shooting shots - Kirx Diaz

  7. May 27

    The truths behind tattooing & finding your purpose - Sam Waiting

    This might be the first WDYMT where I’m in genuine pain… because today I’m literally getting tattooed while recording the episode 😅This week I’m joined by Manchester tattoo artist and Co-owner of Reign & Hail, Sam Waiting.We chat about the journey from graphic design into tattooing, the pressure of building an artistic career, the meaning behind tattoos, human connection, identity, success and what sitting with strangers every single day teaches you about people. A proper honest conversation about art, people and finding your thing.PLUS… I’m getting tattooed throughout the entire conversation, so you might hear the machine buzzing, me trying not to cry and probably a few painful moments 😂Guest:Sam WaitingInstagram: https://www.instagram.com/stillwaitingtattoo/Subscribe:If you liked this, subscribe to WDYMT for more honest chats with creatives. Like, comment and share. Tell us about a tattoo you got!Follow WDYMT:Instagram: ⁠https://www.instagram.com/wdymt_official/⁠TikTok: ⁠https://www.tiktok.com/@whatdoesyourmumthink?_r=1&_t=ZT-94iK53fLAPFSpotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk⁠Subscribe on Apple Podcasts / Spotify / YouTubeProduced by: Kristian Shepherd & Callum Shepherd

    The truths behind tattooing & finding your purpose - Sam Waiting

  8. May 20

    Learning how to design movie props with Annie Atkins

    Just spent 2 days in Dublin learning from the GOAT Annie Atkins about the world of graphic props and design for film. Honestly left feeling inspired as hell. From immigration documents and newspapers, to passports, ephemera and world building, this workshop opened my eyes to how deep storytelling can go through design. It reminded me why I fell in love with creating in the first place. I’ve started designing my own prop collection based around Scarface and Tony Montana arriving in America with nothing. Exploring identity, immigration, ambition and chaos through physical objects and cinematic storytelling. Who knows where this leads next… but something definitely clicked for me on this trip. Big love to Annie and everyone involved in the workshop. Dublin was special ❤️ Stories from the heart that make mums proud. WDYMT to the world 💖🌍

    Learning how to design movie props with Annie Atkins
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About

What Does Your Mum Think is a podcast about finding your thing and having the courage not to give up on it. How it feels on the inside, not how it looks on the outside. Hosted by Sheps, each episode sits down with creatives, mischievous misfits and doers to unpack the messy middle: the doubts, failures, pivots and breakthroughs that shaped their success. Not the polished version. The real version. The bit where nobody knows if it's going to work.

Information

  • Creator
    Kristian Shepherd
  • Years Active
    2026
  • Episodes
    57
  • Rating
    Explicit
  • Copyright
    © Kristian Shepherd
  • Show Website
    WHAT DOES YOUR MUM THINK