100 episodes

Shauna Swerland, CEO of Fuel Talent, launches the What Fuels You podcast, where she sits down with influential, interesting and successful leaders to learn from them. She digs into the stories and choices that made them who they are today, with the goal of sharing the inspiration, perseverance and stories of resilience that are normally only shared within an inner circle. You'll walk away feeling fueled by each episode as Shauna uncovers things like personal hardships and failures, what it’s like to become an entrepreneur and tips on building a successful career.

What Fuels You Fuel Talent

    • Business
    • 4.9 • 75 Ratings

Shauna Swerland, CEO of Fuel Talent, launches the What Fuels You podcast, where she sits down with influential, interesting and successful leaders to learn from them. She digs into the stories and choices that made them who they are today, with the goal of sharing the inspiration, perseverance and stories of resilience that are normally only shared within an inner circle. You'll walk away feeling fueled by each episode as Shauna uncovers things like personal hardships and failures, what it’s like to become an entrepreneur and tips on building a successful career.

    Yadhu Gopalan

    Yadhu Gopalan

    Yadhu Gopalan is the CEO and Co-Founder of Esper, the DevOps platform for intelligent edge devices. Esper is helping thousands of enterprise customers manage their device fleets, with the first DevOps enterprise-grade functionality with the ability to scale. Yadhu has over 25 years and 35 patents in embedded systems and security. Code he has built helps run over 100 million devices globally. He has held engineering leadership roles over the years, including owning systems engineering for Amazon, designing back-end solutions for FireOS and serving as the Chief Architect of Microsoft Windows CE. Yadhu spends his free time recharging by hiking in the Pacific Northwest. 

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    • 37 min
    Jeremy Fain

    Jeremy Fain

    Jeremy Fain is the CEO and Co-Founder of Cognitiv. With over 20 years of interactive experience across agency, publisher, and ad tech management, Jeremy led North American Accounts for Rubicon Project before founding Cognitiv. At Rubicon Project, Jeremy was responsible for global market success of over 400 media companies and 500 demand partners through Real-Time-Bidding, new product development, and other revenue strategies, ensuring interactive buyers and sellers could take full advantage of automated transactions. Prior to Rubicon Project, Jeremy served as Director of Network Solutions for CBS Interactive. With oversight of a $30 million+ P&L, Jeremy was responsible for development, execution and management of data-driven solutions across CBS Interactive’s network of branded sites, including audience targeting, private exchange, and custom audience solutions. Prior to CBS, Jeremy served as Vice President of Industry Services for the IAB, where he shaped interactive industry policy, standards, and best practices, such as the first VAST standard and the Tc&Cs 3.0, by working on a daily basis with all the major media companies as well as all the agency holding companies. Jeremy Fain attended Yale University where he graduated with a BS in Electrical Engineering and Columbia Business School where he received his MBA.

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    • 50 min
    Rajeev Singh

    Rajeev Singh

    Rajeev Singh is CEO of Accolade, the Seattle-based company providing millions of people and their families with an exceptional healthcare experience that is personal, data driven and value-based, so that they can live their healthiest lives. Last month was Rajeev’s sixth anniversary at Accolade – congratulations! Prior to joining Accolade, he co-founded Concur, the global leader in travel and expense management, in 1993. Concur went public (Nasdaq: CNQR) in 1998, and grew to more than $800mm in revenue, over 4,000 employees, and more than 25,000 customers before being acquired by SAP AG for $8.3 billion in 2014. Rajeev’s desire to change the world extends into personal philanthropy as well. In March 2020, as the COVID pandemic unfolded, he rallied a group of like-minded donors to launch the #allinseattle initiative that raised funds for local organizations on the frontlines – providing food, shelter, and small business relief. The initiative raised $27 million in the first 72 hours. In 2021, as the tail end of the pandemic continues to hit countries such as India hard, Rajeev has partnered with other Seattle-area leaders to raise $10 million for Seattle for India to send crucial healthcare supplies to address the crisis.  Singh graduated from Western Michigan University with a BSE. Today, he serves on the board of directors for several Seattle headquartered companies: Avalara (Nasdaq: AVLR), a top provider of cloud-based tax compliance automation for businesses; Amperity, an intelligent customer data platform; Seattle Children’s Hospital Foundation; and the University of Washington Foundation.

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    • 1 hr 2 min
    Scott Jacobson

    Scott Jacobson

    Scott Jacobson is a Managing Director at Madrona Venture Group, where he has spent over 14 years helping early-stage technology entrepreneurs in the Pacific Northwest build and scale their companies. Scott is on the boards of companies like Rover, Flexe, and CommerceIQ, and focuses much of his energy on consumer businesses or business technologies that have a significant consumer component. Prior to joining Madrona, Scott worked at Amazon, where he did two tours of duty, leading product management for Amazon’s 3rd-party seller platform and working on the launch of the original Kindle.

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    • 51 min
    Lo Friesen

    Lo Friesen

    Lo Friesen is the Founder and CEO of Heylo, a Seattle-based licensed cannabis processor. Upon obtaining a degree in Environmental Chemistry from Northwestern University, Lo followed a passion for medicine to work in a renowned gastroenterology lab in Chicago. The experience inspired her to explore cannabis as medicine and to enter the emerging industry. Lo joined Eden Labs, where she developed a strong foundation in botanical extraction. She later launched Heylo in 2017, with the mission to help anyone get more out of life with cannabis. Heylo's vape and topical products serve the Washington recreational market with clean cannabis extracts with unique chemistry and incredible cannabis terpene profiles. Lo and the Heylo team are committed to education and facilitate community engagement by hosting educational events, concert series, public tours, American Chemical Society meetings, CANN-STEM events, and Heylo Sessions events. Her personal mission is to provide cannabis users with as much information as possible and to enable active and engaged lifestyles with cannabis.

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    • 46 min
    Shahar Plinner

    Shahar Plinner

    Shahar Plinner is the co-founder and CEO of Formations, and a Tax Guru and entrepreneur with over 15 years of experience in the field. He is an advocate to the self-employed and helps them stop the overpayment of taxes and keep their hard-earned money for better consumption, investment, and retirement. Shahar has managed thousands of clients, tax returns, business structures and S-Corps, and before he Founded Formations, he built a successful tax accounting practice in Seattle, serving over 3,500 customers. Shahar is married has 3 amazing kids. 

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    • 51 min

Customer Reviews

4.9 out of 5
75 Ratings

75 Ratings

ysibony ,

Great conversations

Helpful insight into the local leaders and entrepreneurs in Seattle. Shauna is great at making remarkable people open up and it feels like I am part of the conversation.
In a year that has impacted being able to network, this podcast has been amazing.

annieseattle$$ ,

Great interviews!

The thoughtful questions led to some very interesting discussions - love the diversity of stories and backgrounds.

Tiffini Connell ,

Inspired!

Shauna, you’re a natural! Love this whole concept. Thanks for sharing these stories.

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