What Happens When Friction Finds You? (How to Use Discomfort as a Guide to Evolve)

Friction in a practice can feel uncomfortable, but I’ve learned that those moments often point to where the real growth is waiting to happen.

In this episode, I share how resistance can strengthen Membership models and create deeper healing in integrative medicine. As a physician turned entrepreneur and mentor, I’ve faced the same challenges many of you have – explaining the value of membership to patients, setting boundaries around pricing and re-enrollment, and sitting with the hard truths that surface when people start making real changes in their lives. I often ask myself: am I letting discomfort guide me toward clarity, or am I avoiding the lessons that could make my practice stronger?

I also talk about the invisible side of integrative medicine, the kind of healing that happens when we listen fully, when we hold space, when we help patients reshape the stories they carry about their health. How often do we dismiss that work simply because it doesn’t come with lab results or a protocol? Through stories from my Catalyst Studio masterminds, I’ll show you how leaning into friction can help you grow as an entrepreneur while giving your patients the support they need to truly transform.

Episode Breakdown:

00:00 Introduction to Membership Models

01:39 Friction as Fuel for Growth

05:50 Overcoming Initial Friction in Membership Models

08:01 The Value of Membership in Integrative Medicine

08:44 Sacred Moments with Patients

11:26 Financial Friction and Charging for Services

16:03 Setting Boundaries Around Re-enrollment

18:50 Using a Gratitude Folder for Difficult Days

20:57 Internal Friction and the Feeling of Coasting

24:00 Embracing Friction for Growth

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