What I Do For Work

Anita Patrick
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What I Do For Work is the career growth podcast for ambitious professionals, hosted by Anita Patrick. Expect candid conversations with guests who have successfully navigated their career journeys—from early starters to late bloomers, entrepreneurs to corporate leaders. Each episode breaks down their work beyond the job title, and the skills, risks, and mindset shifts that drove their growth. Whether you are a student preparing for the job market, an experienced professional in a career rut, or just someone hungry for meaningful growth, this podcast is for you.

Episodes

  1. Building a Career in Brand Strategy and Talent Management

    3D AGO

    Building a Career in Brand Strategy and Talent Management

    In this episode, Anita Patrick chats with Kafilat Awotayo, founder of the Yellow company, about her path into Brand Strategy and Talent Management. Kafilat has worked with global luxury brands in her career and is now building a thriving agency at the intersection of Nigeria’s creative economy and commerce. She shares how she’s carved a space for herself in this industry, and the mindset shift creatives need to turn their skills into sustainable businesses.  What we discussed: Why you must fight for your place if you want to build credibility at work How proactive learning and shadowing can fast-track your growth The role of trend forecasting in staying relevant and competitive Why creatives should start thinking like corporations Why build meaningful industry relationships that open doors Working at an agency vs. in-house, which should marketers in Nigeria choose The importance of networking and community engagement Balancing Brand marketing and sales Where to find Kafilat and The Yellow Company Instagram: https://www.instagram.com/kaf.ilatt/  https://www.instagram.com/the.yellowco/ LinkedIn:  linkedin.com/in/kafilatawotayo/ https://www.linkedin.com/company/yellowcomms/ Where to find Anita LinkedIn: https://www.linkedin.com/in/anita-patrick-gr8n3ss/ Twitter/ X: https://x.com/anitasfire Instagram: https://www.instagram.com/anitasfire/ What I Do For Work on social LinkedIn: https://www.linkedin.com/company/what-i-do-for-work Instagram: https://www.instagram.com/whatidoforwork/ Tiktok: https://www.tiktok.com/@whatidoforwork Twitter: https://x.com/WhatIDoForWork_ #WIDFWPodcast Newsletter https://preview.mailerlite.io/forms/1716316/161986026210854411/share Chapters 00:00 Introduction 01:27 The work of a Brand Strategist 03:45 Kafilat's journey to Brand Strategy 10:11 Taking a gap year strategically 11:41 Maximizing internships for growth 14:27 Road to Kafilat's Yellow Agency 17:25 Transitioning from 9-5 to agency founder 21:21 Gatekeeping in the industry 23:27 The importance of data in marketing 25:07 Building relationships and networking 26:38 The role of creativity in commerce 28:36 The evolution of Yellow Management 29:57 Supporting the Creative Economy 36:59 Building a framework for creatives 38:59 The expanding creative economy 40:41 What you need to break into Brand Marketing 46:05 Agency vs in-house 47:58 Recap of the conversation 50:15 Mentorship opportunity with Kafilat Production and marketing by Anita Patrick

    51 min
  2. How to break into Public Relations

    SEP 9

    How to break into Public Relations

    In this episode, Anita Patrick speaks with Adanna Atuonwu, the Public Relations Lead at AFEX, one of Africa’s fastest-growing companies, to unpack what it really takes to succeed in PR in Nigeria.From building media relationships across West and East Africa, to turning a Master’s degree into a career breakthrough, to managing challenging team members without burning out, Adanna shares practical lessons from her journey that every aspiring PR or communications professional needs to hear.This is a conversation about career growth, leadership, and thriving in structured organisations.What you’ll learn in this episode: How to build and nurture PR relationships that actually move your career forwardWhere to find networking opportunities (and why “horizontal networking” matters)How a Master’s degree can unlock doors and how to maximise its full valueWhat it’s like to work in a structured, high-growth companyKey things to consider when choosing your first jobThe mindsets and attitudes that set successful PR professionals apartPractical tips for managing difficult reportees as a first-time manager Where to find AdannaInstagramLinkedInWhere to find AnitaLinkedIn Twitter Instagram What I Do For Work on socialLinkedInInstagramTiktokTwitter/X#WIDFWPodcastNewsletterChapters00:00 Introduction00:53 What to expect01:24 Working in PR03:41 PR Lead day-to-day06:26 Productive times for working08:00 Building relationships as a PR expert12:14 Undergrad and Master's experience16:49 Getting value (and jobs) from Master's degree19:40 First year at AFEX21:48 Taking advantage of support at work22:57 Having good managers and being a good manager25:49 Handling reportees who need micromanagement30:43 Working in a place with structure35:11 Advice for choosing your first job37:14 Problems in the Comms sector39:52 Advice for working in PR40:52 Networking horizontally42:46 Where to find relationships44:45 Where to find Adanna45:12 Share What I Do For Work podcastProduction and marketing by Anita Patrick

    45 min
  3. How to build a career in international development

    AUG 26

    How to build a career in international development

    In this episode of What I Do For Work, Anita Patrick speaks with Pearl Utuk, a social entrepreneur and international development professional, about her journey from volunteering to finding career clarity. Pearl shares her experiences at the African Leadership Academy, the career uncertainty challenges she grappled with, and the importance of networking and preparation in achieving career goals.  What you’ll learn: How volunteering can open doors to meaningful, high-impact careers. Why networking isn’t just for formal events, and how to build connections anywhere. Key technical skills needed to thrive in the development and social enterprise space. How to prepare for opportunities even when your career path feels unclear. How to embrace nonlinear career journeys and unexpected turns. The power of documenting and sharing your work to attract new opportunities. The role of faith during uncertain times. Why every small contribution can create a ripple effect in your community. Where to find Pearl and Teach The Child LinkedIn Instagram YouTube Where to find Anita LinkedIn Instagram Twitter/X What I Do For Work on social LinkedIn Instagram TikTok Twitter/X #WIDFWPodcast Newsletter Chapters 00:00 Introduction to Impactful Careers 02:46 Pearl Utuk's Journey in Social Impact 04:07 Day-to-Day Responsibilities at African Leadership Academy 06:11 Entering the Impact Space 08:26 The Role of Volunteering in Career Clarity 10:47 Building Skills and Overcoming Challenges 12:36 Finding Opportunities in Uncertainty 14:59 Developing Technical Skills for Social Development 17:51 The Importance of Networking and Documentation 20:07 Identifying Problems and Creating Solutions 36:31 Funding Community Projects 39:36 The Birth of Project Teach the Child 42:34 Navigating Career Opportunities 48:02 The Power of Networking 50:31 Transitioning from Project to NGO 57:07 Ambition vs. Contentment in Career 01:06:53 Mandela Washington Application Production and marketing by Anita Patrick

    1h 15m
  4. How to build a career on your own terms with Irene Aguh

    AUG 11

    How to build a career on your own terms with Irene Aguh

    In this episode, host Anita Patrick speaks with Irene Aguh, a multifaceted entrepreneur who has successfully transitioned from a 9 to 5 job in marketing to running her own travel and marketing businesses. Irene shares her journey, the career challenges she faced, and the strategies she employed to build her companies. The conversation delves into the importance of planning, understanding product-market fit, and the balance between ambition and contentment in one's career. Irene also discusses the significance of self-doubt, money management, and the skills needed to thrive in the travel and marketing industries. Takeaways Balance ambition with enjoying the journey.Transitioning from a 9 to 5 requires careful planning.Testing product-market fit is crucial for success.What people say they want may differ from their actions.Google can be a valuable resource for career guidance.Self-training can save money on formal education.Understanding personal finances is key before entrepreneurship.Building a supportive team is essential for growth.Self-doubt is common; remember you belong in your space.The travel and marketing industries require creativity and problem-solving skills. Where to find Irene: https://www.linkedin.com/in/irene-aguh/ https://www.instagram.com/iryyne/ https://brandrevie.com/ https://ireneleo.com/ Where to find Anita https://www.linkedin.com/in/anita-patrick-gr8n3ss/ https://www.instagram.com/anitasfire/ Suggest yourself or someone else to be a guest  https://forms.gle/3uDmWq2otcFYSkR87 Episode chapters 00:00 Introduction  03:06 Diverse Career Paths: Travel and Marketing 04:37 Transitioning from 9 to 5 to Entrepreneurship 07:15 Building a Support System for Business 09:38 Critical Factors for Successful Transition 11:42 Understanding Product-Market Fit 14:17 The Importance of Execution in Business 16:46 Reflecting on Educational Background and Career Choices 19:14 Navigating Career Progression and Opportunities 21:53 The Role of Exposure in Career Development 25:18 The Role of Self-Study and Google in Career Growth 26:28 Ambition vs. Career Contentment: Finding Balance 30:06 Managing Time and Responsibilities as an Entrepreneur 30:19 Overcoming Self-Doubt in Entrepreneurship 31:50 Money Lessons for Aspiring Entrepreneurs 34:44 Navigating the Travel Industry: Skills and Insights 38:09 Reflections on the Entrepreneurial Journey Production and marketing by Anita Patrick.

    42 min
  • 4 Episodes

About

What I Do For Work is the career growth podcast for ambitious professionals, hosted by Anita Patrick. Expect candid conversations with guests who have successfully navigated their career journeys—from early starters to late bloomers, entrepreneurs to corporate leaders. Each episode breaks down their work beyond the job title, and the skills, risks, and mindset shifts that drove their growth. Whether you are a student preparing for the job market, an experienced professional in a career rut, or just someone hungry for meaningful growth, this podcast is for you.

Information

  • Creator
    Anita Patrick
  • Years Active
    2K
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © Anita Patrick
  • Show Website
    What I Do For Work