What if your gifts did more than say “thanks”—what if they carried your brand, sparked conversations, and kept you top-of-mind? In this episode, I chat with Kelsey, creator and Chief Gifter at Simplified Gifting, about turning thoughtful, personalized gifting into a strategic growth lever. From brand-aligned items (without logo overload) to simple systems that make gifting repeatable, you’ll learn how to elevate client experience and see a real return. You’ll Discover Brand-first gifting (minus the schmooze): how to translate your values, colors, and client journey into useful, memorable gifts people actually keep and talk about.The psychology behind “peace of mind” gifts: using the intangible you deliver (e.g., calm, clarity, relief) to inspire on-brand items—and why onboarding questionnaires make personalization easy at scale.ROI, made practical: simple systems (intentionality + repeatability) like “Gifting Grams,” milestone touchpoints, and vendor/partner gifts that drive referrals, retention, and reactivation—even when results are hard to track directly.When (and what) to send: onboarding, mid-engagement “surprise & delight,” renewals, referrals, HR/onboarding for remote teams, and low-lift wins like handwritten notes that still stand out. Links Mentioned Simplified Gifting — browse and book a gift consult@simplifiedgifting on InstagramHoliday Gift Guide (Free) — ideas, what to include, and a handy trackerSupport the show Ready to Grow Your Business? → Book a Strategy Session Walk away with clarity, systems, and next steps tailored to your business stage. 🎙️ Want to Be a Guest? Have a story, lesson, or business breakthrough to share with other CEOs? → Apply to Be a Guest What if your business had a solid foundation by this time next week? → Download the Free CEO Starter Kit Could a supportive community be the thing you're missing in your momentum? → Join The Kallective Mentorship, accountability, and bi-weekly sessions to build your business the smart way. → GET THE GOOD MAIL Lots of fun. Never spam. Promise. Let’s be friends on social: Instagram @_kalandco I would be grateful if you left a review on iTunes so that others can find and turn on their CEO Energy too! Just click here to review, select “Ratings and Reviews” and “Write a Review”