What If I Fail?

Alex Coward
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  • Entrepreneurship

This podcast is about what success looks like when you don't hide parts of yourself or lose yourself to it. It looks at the hidden costs of success, how success brings its own fears and how we can do it anyway. 

  1. May 15

    The Leadership We Really Need

    In this final episode of Season 2, I’m reflecting on everything this season has taught me about leadership, resilience and identity. I talk honestly about recording this season during one of the hardest periods of my life after losing my mum in January, and why I believe the leadership we need in 2026 is no longer about performance, polish or pretending to have it all together. This episode ties together the themes explored throughout the season with guests and sets the scene for Season 3, where we’ll be diving deeper into leadership identity, pressure, fear and self-trust.

    14 min

  2. May 8

    Fear Is Not A No with Guest Melissa Amos

    What if fear isn’t a warning sign… but an invitation? In this episode, Alex is joined by Melissa Amos for a deep conversation about purpose, self-trust, spiritual intelligence and the courage it takes to become more fully yourself. They explore the creation of Akashic Reiki, why so many business owners lose themselves inside success, and how to recognise when discomfort is actually pointing you toward growth. Connect with Melissa:  https://www.facebook.com/TheMelissaAmos Want to be inside the conversation rather than just observing it? The Actual Results Club and one-to-one coaching are linked below. Book a call The Actual Results Club 1-1 Coaching Options

    1h 3m

  3. May 1

    Who Are You if You're Not Struggling with Guests Nat & Cat

    We talk a lot about working harder, pushing more, doing better. But what if the real question is… why are you making it so hard in the first place? In this episode, I’m joined by Natalie Guyan and Catherine Lynch from Hustle ‘n’ Health, and this conversation goes everywhere in the best way. We dive into self-trust, identity, hormones, burnout, high performance, and the uncomfortable truth that a lot of us don’t actually know who we are without the struggle. We talk about:  Why self-trust isn’t just mindset, it’s physiological  The difference between hard work and high performance  How women have been conditioned to distrust their own bodies  Why “failure” is often just feedback (if you let it be)  The identity crisis that comes when things actually start working  And the question that might change everything: who are you if you’re not struggling?This isn’t a neat, polished, step-by-step episode. It’s a real conversation about what’s actually going on underneath the surface, and what it takes to build a life that feels as good as it looks. Connect with Nat & Cat: Instagram:  https://www.instagram.com/hustle_n_health/ https://www.instagram.com/the_elite_performance_coach/ Facebook:  https://www.facebook.com/NatalieGuyan https://www.facebook.com/catherinelynch17 Watch Natalie's TEDx Talk: https://www.youtube.com/watch?v=f8cdQlMkVUI Want to be inside the conversation rather than just observing it? The Actual Results Club and one-to-one coaching are linked below. Book a call The Actual Results Club 1-1 Coaching Options

    1h 2m

  4. Apr 24

    Hiding in Plain Sight

    This one is personal. Really personal. It's the end of Q1. In 29 days I'm moving 270 miles from Scotland to Yorkshire. And in just a few days we hit 100 days without mum. I've been taking stock. And what I found when I looked honestly wasn't entirely comfortable. Because on the surface? I've kept going. I relaunched this podcast on video. I've released every episode on schedule. I spoke on stage six weeks after losing mum. The numbers are building. The momentum is real. I'm genuinely proud of what the last three months have looked like from the outside. But I've also been hiding in plain sight. I've been showing up as a thought leader, an educator, an influencer — and quietly not showing up as a business owner. I haven't been selling. I haven't been telling anyone why they should pay to work with me. I've been incredibly productive while avoiding the hardest questions. In this episode I talk about why that happens — and why it makes complete sense that it has. I talk about the idea that sanctuary can be found in structure, how that has genuinely held me together through the worst three months of my life, and how I've also managed to misappropriate it. To use the thing that saves my clients as a very sophisticated hiding place. Because not a single person would blame me for stepping back on sales while carrying this grief. But they're not the ones who suffer the consequences. I am. This episode is a public act of accountability. A moment of honest reflection at the end of a quarter that looked productive on the outside and had a quiet gap running through the middle of it. If you've ever kept going in a way that felt like forward motion but was actually a well-disguised shelter — this one is for you. --- In this episode: — Taking stock at the end of Q1 and what honest reflection actually looks like — The difference between genuine momentum and hiding in plain sight — Why sanctuary can be found in structure — and how structure can become the place you hide — The specific way grief depletes the resource that selling runs on — What keeping going really means when life is still very much life-ing — The question I'm asking myself going into Q2 — and the one I'm asking you --- Want to be inside the conversation rather than just observing it? The Actual Results Club and one-to-one coaching are linked below. Book a call The Actual Results Club 1-1 Coaching Options #WhatIfIFail #BusinessPodcast #Entrepreneurship #Grief #Resilience #Accountability #PersonalBrand #BusinessOwner #Leadership

    17 min

  5. Apr 17

    Good Intentions aren't enough with Guest G Sabini-Roberts

    Alex is joined by G Sabini Roberts for a nuanced conversation about inclusion, advocacy, branding, public accountability and the fear of getting things wrong. They explore what it means to create genuinely safer spaces, why silence is rarely neutral, how to respond when you are called in or called out, and why curiosity matters more than getting everything perfect. Connect with G here:  https://www.facebook.com/gsabiniroberts www.rainbowwise.co.uk/ www.gsabiniroberts.com/ G's book, "When Is A Women’s Group Not A Women’s Group?" can be downloaded here: https://brandingbyg.com/womens-group-ebook-download This podcast is a window into the conversations I have every week with the leaders I work with. If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work. Book a call The Actual Results Club 1-1 Coaching Options

    1h 3m

  6. Apr 10

    When the World is Worlding

    The world is always going to be worlding. So what’s your responsibility when everything feels heavy, political, and hard to ignore? This episode is about discernment over reaction, the pressure to speak, and why continuing to lead your business might be more responsible than you think.  This podcast is a window into the conversations I have every week with the leaders I work with. If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work. Book a call The Actual Results Club 1-1 Coaching Options

    13 min

  7. Apr 3

    What If I Fail (S2E9) Authenticity, Reputation & What Actually Builds Success with Guest Lea Turner

    In this episode, Alex is joined by Lea Turner to talk about what’s really going on behind the scenes of online business. From transactional relationships and “proximity marketing” to the gap between great marketing and poor delivery… this is an honest conversation about trust, integrity, and reputation. We cover:  Why you can feel when someone is trying to use you  The problem with surface-level testimonials  How to actually vet coaches and communities  Introversion, visibility, and showing up anyway  Why delivery > marketing (and always will be) Key takeaway: The people who win long-term aren’t the loudest… they’re the ones who actually deliver. Connect with Lea here:  LinkedIn: https://www.linkedin.com/in/lea-turner/ Instagram: https://www.instagram.com/leaturnerholt/ TikTok: https://www.tiktok.com/@imleaturner This podcast is a window into the conversations I have every week with the leaders I work with. If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work. Book a call The Actual Results Club 1-1 Coaching Options

    57 min

  8. Mar 27

    Lip Service

    After six years of working with business owners and senior leaders, I’ve developed a sixth sense. I can tell who’s going to grow… and who’s going to stall. And it’s not about strategy, intelligence, or experience. It comes down to one thing: Can you keep going when it stops being exciting? In this episode, I break down what “lip service” really looks like in business and leadership, and why so many capable, hard-working people stay stuck without realising it. We’re not talking about laziness. We’re talking about distraction disguised as progress. If you’ve ever found yourself:  Jumping between strategies  Second-guessing your next move  Doing a lot… but not seeing results This episode will show you why. This podcast is a window into the conversations I have every week with the leaders I work with. If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work. Book a call The Actual Results Club 1-1 Coaching Options

    17 min
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About

This podcast is about what success looks like when you don't hide parts of yourself or lose yourself to it. It looks at the hidden costs of success, how success brings its own fears and how we can do it anyway. 

Information

  • Creator
    Alex Coward
  • Years Active
    2K
  • Episodes
    26
  • Rating
    Explicit
  • Copyright
    © 2026 What If I Fail?
  • Show Website
    What If I Fail?