What If Instead? Podcast

Miriam Plavin-Masterman, Alejandro Juárez Crawford

A podcast co-hosted by Alejandro Juárez Crawford and Mim Plavin-Masterman. A show about everyday people reimagining the way things work—and tackling the obstacles they face. We explore adventures in democratizing innovation—how the chance to try one’s hand at something new affects people and even organizations, what “powers” they discover and what challenges they face along the way. We dig into access: what determines who gets the chance to try and disrupt the way things work? We examine obstacles in specific industries and communities, and go deep with people working to break through them. We look closely at the role of tech—how it can equip or disempower people to build experiments of their own—and society: what leads us to accept a role as consumers of the way things work, and what it means to discover our powers to ask in practice, “What if instead?” Producer of the What If Instead? Podcast: Srijan Banik

  1. 4h ago

    Changing the World of Non-Fiction | Ramona Liberoff

    In this episode, our dear friend (and the narrator of the audiobook version of  "One Size Fits None: Time for an Entrepreneurial Revolution") Ramona Liberoff talks about the crisis facing non-fiction and publishing, why traditional approaches to book discovery and summaries are falling short, and how Gist is creating a new kind of bridge back to long-form reading. Rather than asking people to simply pay attention for longer, Gist is asking a different question: What if technology could help us remember how to pay attention again? Listen in to learn more about the problem Gist is tackling, why our curiosity still matters, and what it might take to bring people back to books. In this episode, we explore the growing crisis in nonfiction and the disconnect between our appetite for ideas and our shrinking capacity for long-form attention. Ramona Liberoff, founder of Gist, discusses: Why nonfiction and publishing are struggling to keep people engaged How summaries — from Cliff Notes and SparkNotes to AI — have changed the way we consume books How technology can stimulate curiosity rather than simply compete for attention Why Gist is building a bridge back to long-form nonfiction What the future of reading could look like when technology works with our curiosity, rather than against it The question Gist is exploring: How do we use the technology that has shortened our attention spans to help expand them again? And what if the way back to long-form reading isn't asking people to put their phones down — but giving them a reason to keep reading? Connect with the Podcast Co-Hosts: Alejandro Juárez Crawford: LinkedIn Mim Plavin-Masterman: LinkedIn Connect with Ramona, Founder of Gist: Ramona Liberoff: LinkedIn ___________ What if Instead? is produced with generous support from: The Democratizing Innovation Institute Ever look around you and ask what if instead things worked differently? The institute takes what we used to think only innovators and entrepreneurs did, and makes it normal.   We're on a mission to provide the tools, the space, and the connections to ask the question in practice—by taking part in an experiment in how things could work. Social Impact Lab BRACU Learn More About: One Size Fits None: Time for an Entrepreneurial Revolution One Size Fits None: Time for an Entrepreneurial Revolution on Spotify One Size Fits None: Time for an Entrepreneurial Revolution on Audible   More From What If Instead?   Diseconomies of Scale | Michael Shuman Mentorship & Collaboration: The Alignment That Changes The World | Evelina Van Mensel and Martin Nedev Talking To People Who Think Like Us Has Made Us Stagnant | Trevor Vaughn and Hunter Buffington A System for Unexpected Connections | David Garrison Why Building Communities with Fire-Resilient Standards is a Game Changer | Alister Watt SPECIAL EPISODE: One Size Fits None Time for an Entrepreneurial Revolution is available on Audiobook

    Changing the World of Non-Fiction | Ramona Liberoff
  2. Aug 17

    *SPECIAL EPISODE* One Size Fits None: Time for an Entrepreneurial Revolution is available on Audiobook

    *SPECIAL EPISODE* One Size Fits None: Time for an Entrepreneurial Revolution is now available as an audiobook! In this episode, we give you an exclusive sneak peek into the book that launched experiments all around the world. For the first time ever, you can listen to:  A Special message by the authors: Alejandro Juárez Crawford and Mim Plavin-Masterman The book introduction and first chapter  read by Ramona Liberoff And find out the “Why” behind the call for an entrepreneurial revolution 00:00 - *SPECIAL ANNOUNCEMENT BY THE AUTHORS* 00:30 -  Introduction to One Size Fits None: Time for an Entrepreneurial Revolution 08:24 - Part One: The Real Cost of the Hockey Stick: Chapter One: No Recourse Connect with the authors: Alejandro Juárez Crawford: LinkedIn Mim Plavin-Masterman: LinkedIn Connect with the narrator: Ramona Liberoff: LinkedIn Additional Notes: The institutions and infrastructures currently in place are not working. We all feel it. Our world is more expensive, but less responsive to our needs. Why is this happening? And what can we do to fix it?  Keep listening and find out! ___________ What if Instead? is produced with generous support from: The Democratizing Innovation Institute Ever look around you and ask what if instead things worked differently? The institute takes what we used to think only innovators and entrepreneurs did, and makes it normal.   We're on a mission to provide the tools, the space, and the connections to ask the question in practice—by taking part in an experiment in how things could work. Social Impact Lab BRACU   Learn More About: One Size Fits None: Time for an Entrepreneurial Revolution One Size Fits None: Time for an Entrepreneurial Revolution on Spotify   More From What If Instead?   Diseconomies of Scale | Michael Shuman Mentorship & Collaboration: The Alignment That Changes The World | Evelina Van Mensel and Martin Nedev Talking To People Who Think Like Us Has Made Us Stagnant | Trevor Vaughn and Hunter Buffington A System for Unexpected Connections | David Garrison Why Building Communities with Fire-Resilient Standards is a Game Changer | Alister Watt

    *SPECIAL EPISODE*  One Size Fits None: Time for an Entrepreneurial Revolution is available on Audiobook
  3. Aug 3

    Why Building Communities with Fire-Resilient Standards Is a Game Changer

    Building Resilience: Wildfire and Storm Mitigation Strategies with Alister Watt In this episode, we explore how communities and insurers can work together to create wildfire and storm-resilient buildings. Alistair Watt, Chief Product Officer at the Insurance Institute for Business and Home Safety (IBHS), shares insights on innovative building standards, community collaboration, and the science-backed strategies to prepare for increasingly severe climate events.Key Topics: How the spacing and building material choices influence wildfire spread and community safety The success of the KB Home Wildfire Resilient Neighborhood Project in Escondido, California The role of policy, stakeholder engagement, and demonstration projects in accelerating resilient building practices The importance of science and data in guiding mitigation efforts and building codes Challenges and opportunities in adopting wildfire and hurricane mitigation across different regions The potential of insurance incentives and community-level interventions to scale resilience efforts International collaboration in wildfire and wind engineering research as a global effort Timestamps:00:00 - The emotional and physical shift before going live in performance or a public speaking event 00:50 - Personal approaches to handling pre-performance nerves: pacing vs. internalizing 01:59 - The importance of audience and peer feedback in performance confidence 02:28 - Out-of-head mindset and flow in storytelling and presentation 02:55 - Building resilience through innovative, standards-based construction for wildfire safety 04:28 - How homeowners and insurers should think about rebuilding after wildfires 05:30 - California wildfire landscape: spacing, materials, and community planning strategies 06:43 - Wildfire preparedness neighborhood programs and mitigation standards 07:57 - The significance of non-combustible zones and fire barriers in urban settings 08:45 - Community-wide wildfire mitigation practices and the role of local zoning laws 09:59 - The science behind wildfire behavior, ember transport, and mitigation measures 11:05 - Examples of older, historic buildings and how they can be adapted for fire safety 12:15 - The role of science and experiments in understanding wildfire vulnerabilities 13:22 - How demonstration projects like KB Home’s wildfire resilient neighborhood are changing perceptions 14:07 - The speed of institutional change and community buy-in to resilient building practices 15:06 - The importance of neighborhood models and external fuels management in wildfire protection 16:05 - How connective fuels and landscaping decisions influence fire spread at community level 17:09 - The KB Home wildfire resilient neighborhood project as a model for broader adoption 18:41 - The demonstration of resilience: building to standards that withstand wildfire 19:40 - The rapid deployment and success of wildfire resilient communities 21:24 - The importance of stakeholder alignment and quick action in mitigation efforts 22:14 - Strategies for replicating resilient building practices in other municipalities 23:52 - The role of regulation, incentives, and community engagement in scaling innovation 25:44 - How to foster a culture of proactive wildfire and storm preparedness 27:21 - The importance of legislation, grants, and insurance recognition in promoting resilient construction 28:54 - The economic and community benefits of initial investments in resilience 29:44 - The concept of wildfire mitigation as a social good, akin to “Bowling Alone” community engagement 30:41 - The impact of worsening climate conditions on risk perception and mitigation adoption 31:22 - Where market innovation and policy can align to accelerate climate resilience solutions 34:11 - Passive vs. active mitigation strategies for hurricanes and severe storms 35:49 - The science behind wind and water damage mitigation and the building standards involved 36:40 - Lessons from earthquake-prone regions like Japan and the importance of enforcement 37:35 - Addressing headwinds: complacency, cost, and institutional inertia in wildfire and storm preparedness 40:17 - Regional variations and the adaptation of mitigation practices in different parts of the U.S. 41:40 - State-level initiatives and legislative efforts to promote wind and wildfire mitigation 43:02 - How public awareness, demonstration projects, and insurance incentives can motivate community action 45:17 - The influence of risk pricing on insurance and building practices 46:44 - The value of international collaboration in wildfire and wind engineering research 48:15 - Final thoughts from Alistair Watt on the future of climate resilience and global knowledge sharingResources & Links: Mitigations That Matter - Science paper on wildfire mitigation strategies IBHS - Building Resilience - Research and standards for resilient buildings Fortified Standard - Building standards for hurricanes and severe storms Rating the States - IBHS - State-by-state resilience performance Wind Engineering Research - Global collaboration and conferences in wind project research Australia Bushfire Research - International efforts in wildfire science and prevention Connect with Alistair Watt: LinkedIn Twitter Additional Notes: As climate risks mount worldwide, the integration of science, community planning, and innovative building standards emerges as the crucial approach to safeguarding communities. The rapid demonstration and adoption seen through projects like the KB Home neighborhood exemplify how targeted efforts can foster systemic change. ___________ What if Instead? is produced with generous support from: The Democratizing Innovation Institute Ever look around you and ask what if instead things worked differently? The institute takes what we used to think only innovators and entrepreneurs did, and makes it normal.   We're on a mission to provide the tools, the space, and the connections to ask the question in practice—by taking part in an experiment in how things could work. Social Impact Lab BRACU   Learn More About: One Size Fits None: Time for an Entrepreneurial Revolution   More From What If Instead?   Diseconomies of Scale | Michael Shuman Mentorship & Collaboration: The Alignment That Changes The World | Evelina Van Mensel and Martin Nedev Talking To People Who Think Like Us Has Made Us Stagnant | Trevor Vaughn and Hunter Buffington A System for Unexpected Connections | David Garrison

  4. Mar 16

    The Invisible Bridge Between Two Worlds | Antonio Castillo

    What if Instead? is produced with generous support from: The Democratizing Innovation Institute Ever look around you and ask what if instead things worked differently? The institute takes what we used to think only innovators and entrepreneurs did, and makes it normal.   We're on a mission to provide the tools, the space, and the connections to ask the question in practice—by taking part in an experiment in how things could work. Social Impact Lab BRACU   Learn More About: TEDx: The Problem with Your Cup of Coffee | Antonio Castillo Finca La Lechuza Coffee Roasters 7 Jaguars Coffee Ceiba Coffee Solutions Youtube Instagram Lead the Change: The Bard MBA in Sustainability Instagram Facebook One Size Fits None: Time for an Entrepreneurial Revolution   Key Themes & Insights: The Invisible Bridge Between Worlds — Making the unseen connection between consumer and farmer visible as the foundation for structural change. Efficiency at Whose Cost? — Reframing the industry's optimization logic by asking who actually captures the gains and who bears the hidden costs. Storytelling as an Economic Tool — Treating narrative not as marketing but as a structural lever that shifts bargaining power back to producers. Courage as a Collective Practice — Showing that courage is built incrementally through community and iteration, not something you start with. The Value of Artisan Process — Arguing that craft and provenance aren't lifestyle preferences but the architecture of a different kind of economy.   More From What If Instead?   Diseconomies of Scale | Michael Shuman Mentorship & Collaboration: The Alignment That Changes The World | Evelina Van Mensel and Martin Nedev Talking To People Who Think Like Us Has Made Us Stagnant | Trevor Vaughn and Hunter Buffington A System for Unexpected Connections | David Garrison

    The Invisible Bridge Between Two Worlds | Antonio Castillo

Ratings & Reviews

5
out of 5
6 Ratings

About

A podcast co-hosted by Alejandro Juárez Crawford and Mim Plavin-Masterman. A show about everyday people reimagining the way things work—and tackling the obstacles they face. We explore adventures in democratizing innovation—how the chance to try one’s hand at something new affects people and even organizations, what “powers” they discover and what challenges they face along the way. We dig into access: what determines who gets the chance to try and disrupt the way things work? We examine obstacles in specific industries and communities, and go deep with people working to break through them. We look closely at the role of tech—how it can equip or disempower people to build experiments of their own—and society: what leads us to accept a role as consumers of the way things work, and what it means to discover our powers to ask in practice, “What if instead?” Producer of the What If Instead? Podcast: Srijan Banik

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