48 episodes

What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Principal and Digital Strategist, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”

What If? So What‪?‬ Perficient, Inc.

    • Technology
    • 5.0 • 26 Ratings

What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Principal and Digital Strategist, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”

    The Rundown: 5 Technologies You Didn't Know You Needed

    The Rundown: 5 Technologies You Didn't Know You Needed

    Send us a Text Message.In this episode, Jim Hertzfeld sits down with Mike Kosiek, technology product director at a Fortune 100 retailer, to explore the technological innovations shaping 2024 and beyond. The two delve into a discussion that spans practical applications of emerging tech to speculative technologies that could redefine industries. Discussion Highlights: · Retail Wisdom and Tech Innovation· Personalization and Real-Ti...

    • 28 min
    What if You Could Be as Customer Obsessed as a Retailer? An Interview With James Hannis, Chief Architect Cardinal Health

    What if You Could Be as Customer Obsessed as a Retailer? An Interview With James Hannis, Chief Architect Cardinal Health

    Send us a Text Message. In this episode of "What If? So What?" host Jim Hertzfeld sits down with James Hannis, the visionary chief architect at Cardinal Health. With a legacy in retail, James brings a unique perspective to the transformation of patient care through digital innovation. Dive into a discussion about the fusion of healthcare and retail strategies, the personalization of patient care, and the speed of service delivery that today's healthcare consumers expect. Episode Hi...

    • 10 min
    What if Your Commute Could Change the World? An Interview With Keith Tomatore, Automotive Industry Leader

    What if Your Commute Could Change the World? An Interview With Keith Tomatore, Automotive Industry Leader

    Send us a Text Message. In this episode of “What If? So What?” Jim sits down with Keith Tomatore, a seasoned automotive industry veteran and leader of Perficient’s automotive practice. Together, they embark on a journey into the electrifying future of the automotive industry. Keith shares his unique journey from his start at Swiss Army Brands to spearheading digital transformation in the automotive industry, emphasizing the importance of customer connection and innovative thinking....

    • 26 min
    What if You Ran Your Innovation Lab Like a Casino? An Interview With Eisaiah Engel, Author of "Innovation Casino"

    What if You Ran Your Innovation Lab Like a Casino? An Interview With Eisaiah Engel, Author of "Innovation Casino"

    Send us a Text Message.In the latest episode of "What If, So What?" host Jim Hertzfeld invites Eisaiah Engel, author of "Innovation Casino," to dive deep into the essence of innovation in today's business landscape. Engel shares his unique perspective on tackling innovation challenges across the spectrum as he and Jim explore the critical role of innovation in achieving differentiated, premium branding and generating alpha returns. This episode is a must-listen for digital leaders ...

    • 19 min
    What if Digital Could Outsmart Climate Change? An Interview with Kristine Swan, Bayer Crop Science.

    What if Digital Could Outsmart Climate Change? An Interview with Kristine Swan, Bayer Crop Science.

    Send us a Text Message.In this episode, Jim talks with Kristine Swan, VP, Global Head of Digital Transformation & IT at Bayer Crop Science, to dive into the revolutionary role of digital innovation in agriculture. They unpack the challenges of modern farming, from climate change to food security, and explore cutting-edge solutions like carbon sequestration and regenerative agriculture. Kristine shares her journey from a farming background to leading digital strategies that bolster sustain...

    • 15 min
    What if AI Was Your Most Strategic Hire? An Interview With May Habib CEO of Writer

    What if AI Was Your Most Strategic Hire? An Interview With May Habib CEO of Writer

    Send us a Text Message. In our latest episode, we're joined by May Habib, CEO of Writer, for an enlightening conversation on how Generative AI is revolutionizing digital strategies. We dive into the significance of AI guardrails, navigate the journey towards AI literacy, and present practical strategies for integrating AI into your business operations. Tune in to learn how leveraging Generative AI can propel your organization forward and keep you at the forefront of digital innovation. C...

    • 15 min

Customer Reviews

5.0 out of 5
26 Ratings

26 Ratings

Dan1777999877 ,

Can’t miss an episode!

What If? So What? has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

Dog House Ranch ,

So smart, so insightful, a complete pleasure

I just found this podcast. I listened to the conversation with Matt Nolan about AI and personalization. This conversation was worth my time but then Jim and Kim dug into what Matt had to say. BAM! another level. Great guests and an interesting format. Highly recommended.

player looks ,

A must listen for digital learners and leaders!

From breaking down complex trends and interweaving the digital world to pop culture trends, “What If, So What?” Is a great listen for business leaders grappling with digital change. Taking the discussion from the great ramifications of transformation to the microsteps that are applicable to many businesses I’ve found this to be a great reference and guide.

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