What If? So What?

Perficient, Inc.
  • 5.0 (26)
  • TECHNOLOGY
  • UPDATED BIWEEKLY
What If? So What?

What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Principal and Digital Strategist, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”

  1. MAR 19

    Exploring Sustainability and Digital Transformation With Andi Orzehoski From LyondellBasell

    In this episode of "What If? So What?", host Jim Hertzfeld interviews Andi Orzehoski, director of brand content and digital communications at LyondellBasell. Andi shares her insights into the company's role as a global leader in the chemical industry, its commitment to sustainability, and the importance of digital transformation in modern business. Jim and Andi discuss the concept of a circular economy, the integration of brand, content, and digital strategies, and the critical role of change...

    20 min

  2. MAR 5

    Efi Pylarinou, Top Global Tech Thought Leader on FinTech

    In this episode, Jim Hertzfeld welcomes Efi Pylarinou, a Wall Street pro, former academic, and FinTech expert. They discuss the evolution of financial services, the concept of everywhere banking, and the impact of AI and other emerging technologies on the industry. Efi shares insights on the importance of adapting to new tech cycles, the challenges of legacy systems, and the need for a change in mindset to thrive in the world of AI. Thank you for listening! You can also see Jim and our...

    26 min

  3. FEB 19

    Chris Duffey from Adobe on Generative AI

    What if GenAI Could Turn Anyone Into a Creative Director? In this episode of “What If? So What?” host Jim Hertzfeld is joined by Chris Duffey, head of Global Partnerships, GenAI at Adobe, to discuss the transformative power of Generative AI and Adobe’s innovative product, Firefly. Chris shares his insights on how GenAI revolutionizes creativity across industries, enabling marketers, creatives, and businesses to unlock infinite possibilities. They explore Adobe Firefly's groundbreaking f...

    16 min

  4. FEB 5

    An Interview with Kate O’Neill, founder & Chief Tech Humanist, KO Insights | host, The Tech Humanist Show

    What If Tech Could Be More Human? In this episode of “What If? So What?” Jim Hertzfeld sits down with Kate O’Neill, tech futurist, keynote speaker, and author of “What Matters Next: A Leader's Guide to Making Human-Friendly Tech Decisions in a World That's Moving Too Fast.” Kate shares with listeners her perspective on balancing innovation with responsibility, exploring how leaders can make thoughtful decisions about technology that prioritize both human experience and business success....

    36 min

  5. JAN 22

    An Interview With Brian Solis, Head of Global Innovation at ServiceNow and 9x best-selling author.

    What if Your Digital Transformation Was as Easy as Changing Your Mind? In this episode of "What If? So What?" Jim chats with Brian Solis, a renowned futurist, author, and the Head of Global Innovation at ServiceNow, to discuss the evolving landscape of leadership and innovation. Brian shares insights from his latest book, "MindShift," and explores the importance of self-awareness, cognitive bias, and explains how the beginner's mindset can drive business transformation. The conversation delve...

    22 min

  6. 12/18/2024

    What If Tech Leadership Wasn't About the Tech? An Interview with Jennifer Baker

    In this episode of What If? So What?, Jim talks with Jennifer Baker, former CTO of Synovus. She shares her journey from unexpected career opportunities to becoming a trailblazing technology leader in the insurance and banking sectors, culminating in significant strides in product development, customer experience, and digital transformation. Beyond her professional accolades, Jennifer passionately advocates for education and empowerment of women and children through her nonprofit work. H...

    22 min

  7. 10/09/2024

    An Interview With HubSpot’s Scott Brinker

    What If MarTech Isn’t Just for Marketers? In this episode of What If? So What?, Jim sits down with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of chiefmartec.com, to explore the rapidly evolving world of marketing technology (MarTech). They discuss how the definition of MarTech is expanding alongside the changing role of marketers, from customer acquisition to retention. Scott delves into the complexities of technology consolidation, the rise of customer da...

    29 min

  8. 09/25/2024

    What if Your Job Isn’t Done Until the Customer’s Job Is Done? An Interview With Sunbelt's Ron Gaines

    | In this episode, Ron Gaines, senior manager of marketing technology and analytics at Sunbelt Rentals, joins the show to discuss the evolving landscape of equipment rentals and the critical role digital transformation plays in it. Ron shares insights into how Sunbelt Rentals is adapting to meet changing customer expectations, the importance of value communication, and the challenges of integrating digital tools with traditional sales tactics. He also offers valuable advice on sta...

    20 min
See All (63)

    5
    out of 5
    26 Ratings

    About

    What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Principal and Digital Strategist, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”

    Information

    • Creator
      Perficient, Inc.
    • Years Active
      2020 - 2025
    • Episodes
      63
    • Rating
      Clean
    • Copyright
      © 2025 What If? So What?
    • Show Website
      What If? So What?

    You Might Also Like

    Content Restricted

    This episode can’t be played on the web in your country or region.

    To listen to explicit episodes, sign in.

    Stay up to date with this show

    Sign in or sign up to follow shows, save episodes, and get the latest updates.
    Select a country or region

    Africa, Middle East, and India

    Asia Pacific

    Europe

    Latin America and the Caribbean

    The United States and Canada