The Marketing Scientists

Pranav Piyush
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  • MARKETING
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Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords. 

  1. HACE 6 DÍAS

    How Webflow's Growth VP Mixes Creativity With Data-Driven (and Predicts Consumer Actions with 85% Confidence) ft. Josh Grant

    In this episode of The Marketing Scientists Podcast, Josh Grant, VP of Growth at Webflow, shares his winning formula for the art and science of growth. He explains how AI is leveling the playing field and making creativity a key differentiator, as brand provides significant leverage beyond what efficiency-focused experimentation alone can achieve. But he also advocates for data-driven strategies and understanding the "why" behind successful initiatives—including how Affirm's "next best action model" predicted consumer spending with 80-85% confidence. About the guest:  Josh Grant is Head of Growth at Webflow, and an award-winning marketing executive at the intersection of AI, Growth, and Brand. He's built and sold agencies, taken products from launch to acquisition, and led organizations from lean early squads to 100+ person global teams.

    40 min

  2. 9 SEP

    How Grammarly Made YouTube Ads a Hit ft. Shanik Patel

    In this episode of the Marketing Scientists Podcast, former Head of Growth at Grammarly, dives deep into his recipe for success with YouTube Ads. He explains how to decide if YouTube could be a winning platform for your brand, and how to build your strategy—from targeting to bidding and structuring. He also decodes platform-specific nuances like post-click optimization, and how to measure the true ROI of your YouTube campaigns.  About the guest: Shanik Patel scaled Grammarly's YouTube advertising from zero to hundreds of millions in profitable ad spend. Now, he helps ambitious brands unlock breakthrough growth through strategic YouTube advertising. His specialty is in producing creatives that not only grab attention, but also convert viewers into customers at scale.

    59 min

  3. 25 AGO

    Why VEED.io Bet on 2000+ New York City Billboards (Plus Their Winning Brand & Performance Blend)

    In this episode of the Marketing Scientists Podcast, VEED.io CMO Leila Woodington and VP of Growth Roberto Wong reveal why the future of marketing growth lies in interconnected funnels. Drawing inspiration from their integrated org structure, Leila and Roberto explain why the best marketing teams are ditching the brand-versus-performance debate. They also share why VEED.io blends new and old school media (including a big bet on 2000+ New York City billboards) to reach their audiences---and keep the content flywheel spinning. About the guests: Leila Woodington is CMO of VEED.io, having spent the past 20 years building and scaling marketing teams at Snap Inc., Meta, and PayPal. Roberto Wong is VEED.io's VP of Growth, and a pro at building high-performance teams by connecting strategy, processes, and culture.

    39 min

  4. 11 AGO

    Confluent's Data VP on Testing vs. Overcommiting, and How Not to Waste $40M on Branding

    In this episode of the Marketing Scientists Podcast, Rucha Fulay, Data VP at Confluent, discusses how real-time data can drive resilient growth for B2Bs. Drawing from her journey at Chime, Credit Karma, and now Confluent’s data streaming platform, she explains why AI makes batch processing obsolete––and real-time data a necessity. Rucha recounts a jaw-dropping $40M rebranding flop that ignored data, shares why even smaller companies should hire full-stack talent, and advocates for B2B marketers to measure success on leads vs. revenue. About the guest: Rucha Fulay is a seasoned data leader with over 20 years of experience––from Series A startups like Invoice2go to late-stage companies such as Credit Karma and Chime. Currently VP of Data at Confluent, she excels at driving growth with data-driven decisions.

    32 min

  5. 28 JUL

    What MoEngage Learned From Apple, Amazon — and the DTC Playbook

    In this episode of the Marketing Scientists Podcast, Aditya Vempaty, VP of Marketing at MoEngage, reveals why the future of B2B growth looks a lot like DTC. Drawing inspiration from Apple’s emotional storytelling and Amazon’s experience-driven branding, Aditya explains how the best B2B marketers are ditching playbooks built on CAC and spreadsheets and replacing them with narrative, positioning, and trust. He also dives into why most companies fail at category creation, how to win mindshare with brand-first messaging, and why emotional resonance is the real growth unlock in crowded markets. About the guest: Aditya Vempaty is VP of Marketing at MoEngage, a leading customer engagement platform. With a background spanning high-growth SaaS and a passion for narrative-led marketing, Aditya brings a fresh, strategic lens to B2B go-to-market and brand building.

    46 min

  6. 14 JUL

    Brand vs. Performance: The Truth B2B Marketers Ignore

    In this episode of the Marketing Scientists Podcast, Peep Laja breaks down why most B2B marketers are stuck chasing performance metrics — while ignoring the brand fundamentals that actually drive long-term growth. Peep explains why mental availability matters more than MQLs, how category size can make or break your entire business, and why most B2B companies are still decades behind their B2C peers. We dive into the real relationship between brand and performance, how to design category entry points that influence buying decisions, and why tracking brand lift is the smartest marketing investment you can make. About the guest: Peep Laja is the founder of Wynter, CXL, and Speero, and one of the most outspoken voices in B2B growth. With a no-BS approach to brand, positioning, and messaging, he’s on a mission to help companies stop wasting money on short-term hacks and start building brands that actually sell.

    44 min

  7. 30 JUN

    How Netflix, Nike, and Startups Win with Customer Lifetime Value

    In this episode of the Marketing Scientists Podcast, Daniel McCarthy breaks down how top brands like Netflix and Nike use customer lifetime value (CLV) to drive smarter growth decisions — and why most startups are still stuck on outdated metrics. We dive into the science behind CLV modeling, what CAC doesn’t tell you, and how to use predictive analytics to scale efficiently. Daniel also shares how CLV can shape everything from brand strategy to investor valuation, and why cohort retention is the growth metric that actually matters. About the guest: Daniel McCarthy is an Associate Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. He’s one of the world’s leading voices on CLV, customer analytics, and predictive modeling — with research that’s influenced startups, Fortune 500s, and VCs alike. #CustomerLifetimeValue #CLV #StartupGrowth #MarketingScience #MarketingPodcast

    44 min

  8. 16 JUN

    The Real Reason Startups Don’t Scale (It’s Not Product)

    In this episode of the Marketing Scientists Podcast, Elaine Zelby shares the real levers behind startup growth — and it’s not just product or GTM strategy. Elaine dives into how culture, hiring, and operational systems shape whether a marketing engine can actually scale. From building trust and clarity across teams to designing systems that don’t break at $10M ARR, Elaine breaks down what most founders miss. She also shares why brand is often an output of culture, how to hire for execution and alignment, and why growth marketing fails without shared values at the core. About the guest: Elaine Zelby is the Co-Founder and CRO of TofuHQ, and a growth advisor to early-stage startups. With leadership experience spanning marketing, operations, and product, she brings rare clarity to the intersection of brand, culture, and scale.

    43 min
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Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords. 

Información

  • Creador
    Pranav Piyush
  • Años de actividad
    2024 - 2025
  • Episodios
    40
  • Clasificación
    Apto
  • Copyright
    © 2025 The Marketing Scientists
  • Mostrar sitio web
    The Marketing Scientists

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