100 episodes

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

What It Means Forrester

    • News
    • 5.0 • 54 Ratings

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

    How B2B CMOs Can Spend To Succeed In 2023

    How B2B CMOs Can Spend To Succeed In 2023

    B2B marketing leaders will face intense budget scrutiny as they plan for 2023. But making reactive, cost-saving decisions could undermine long-term gains, cautions VP and Principal Analyst Barbie Mattie. On this week’s What It Means, she discusses Forrester’s 2023 planning guide for B2B marketing executives and its spending recommendations.

    • 24 min
    Succession Planning For The Security Org

    Succession Planning For The Security Org

    Is overreliance on key security employees putting your entire organization at risk? Learn best practices for retention and succession planning in security from Senior Analyst Jess Burn.

    • 25 min
    When Should Brands Take A Stand?

    When Should Brands Take A Stand?

    Consumers, employees, and shareholders increasingly expect companies to speak out on social and political issues. When should they, and how should they make the decision? On this week’s What It Means, Vice President, Research Director Mike Proulx and Vice President, Principal Analyst Dipanjan Chatterjee explain how brands can navigate these scenarios.

    • 36 min
    How Does Automation Enable Human Innovation?

    How Does Automation Enable Human Innovation?

    Fears that automation will replace human creativity with mindless robots are unwarranted. VP, Principal Analyst Paul Miller and Principal Analyst Dan Bieler explain why in this episode.

    • 30 min
    Tackling Technology’s Trust Problem

    Tackling Technology’s Trust Problem

    What can be done to address a growing lack of trust in technology? Principal Analyst Sara Watson digs into the causes of this issue and provides some examples of firms taking proactive steps to minimize its impact.

    • 27 min
    What COVID-Related Absenteeism Has Taught Us About Workforce Planning

    What COVID-Related Absenteeism Has Taught Us About Workforce Planning

    COVID-related absenteeism continues to cause challenges across industries and business functions. In this episode, VP, Research Director James McQuivey and VP, Principal Analyst J. P. Gownder highlight some key learnings for workforce planning.

    • 25 min

Customer Reviews

5.0 out of 5
54 Ratings

54 Ratings

malfoxley ,

Great show!

Forrester host of the What It Means podcast, highlights all aspects of technology and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

firefox2013 ,

Top notch content

This podcast always brings top notch content. The questions raised by moderators are fairly pertinent, genuine and candid. The responses, provided by experts and based on research are almost always on the money. Listeners can alarmist always walk away with CTAs. One thing that I think will make this better is bringing some practitioners and placing them alongside the researchers. For eg: if you’re talking about Employee experience, why not bring on an EX owner/practitioner from an exemplary company?
Big thanks to Forr team for continuing to deliver great content even through the pandemic.

Bilbobob ,

Keep it coming.

I look forward to each new episode. The conversations cover a variety of topics that dig into what’s changing, why, and the impacts.

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