100 episodes

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

What It Mean‪s‬ Forrester

    • Business News
    • 4.9 • 48 Ratings

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

    Reaching Beyond Delight In Customer Journeys

    Reaching Beyond Delight In Customer Journeys

    Customer experience professionals often believe that delight is the ultimate emotional goal of every customer journey. In this episode of What It Means, VP and Principal Analyst Joana de Quintanilha explains how a wider understanding of emotion drives more-effective customer journeys.

    • 30 min
    The State Of Consumer Trust

    The State Of Consumer Trust

    Is consumer trust disappearing? Join Senior Analyst Anjali Lai to explore why trust isn’t going away. Instead, it’s being earned in new ways and directed toward new entities.

    • 27 min
    The Future Of B2B Sales: More Personalized And Process-Driven

    The Future Of B2B Sales: More Personalized And Process-Driven

    COVID-19 accelerated changes that were already underway in B2B sales — and Vice President and Group Director Phil Harrell says there’s no turning back. On this week’s What It Means, he explains how sales organizations can position themselves for success in a permanently altered landscape.

    • 29 min
    COVID Wrote The New Business Case For Digital

    COVID Wrote The New Business Case For Digital

    The COVID-19 pandemic has written a new digital business case for most companies. In this episode, Vice President and Principal Analyst Ted Schadler describes how successful firms are accelerating their digital transformation in 2021.

    • 24 min
    The Shift From Remote Work To Anywhere Work

    The Shift From Remote Work To Anywhere Work

    As they emerge from the pandemic, organizations are making decisions on remote-work strategies. In this episode of What It Means, VPs J. P. Gownder and James McQuivey discuss the anywhere-work strategy as a solution.

    • 31 min
    How B2B CMOs Can Win Over The Company Board

    How B2B CMOs Can Win Over The Company Board

    Principal Analyst Jennifer Rouse explains how B2B marketing leaders can avoid potential pitfalls in board presentations and secure buy-in for key initiatives.

    • 21 min

Customer Reviews

4.9 out of 5
48 Ratings

48 Ratings

Bilbobob ,

Keep it coming.

I look forward to each new episode. The conversations cover a variety of topics that dig into what’s changing, why, and the impacts.

firefox2013 ,

Top notch content

This podcast always brings top notch content. The questions raised by moderators are fairly pertinent, genuine and candid. The responses, provided by experts and based on research are almost always on the money. Listeners can alarmist always walk away with CTAs. One thing that I think will make this better is bringing some practitioners and placing them alongside the researchers. For eg: if you’re talking about Employee experience, why not bring on an EX owner/practitioner from an exemplary company?
Big thanks to Forr team for continuing to deliver great content even through the pandemic.

SightSalad ,

Great content, speakers could use some speech coaching

The content and conversations shared in this podcast are great. It’s one I subscribe to and look forward to listening to. My one complaint is the vocal fry that so many of the speakers (both host and guests, primarily the men) have. I lose entire sentences because they get so quiet or trail off. It makes it difficult to follow sometimes. It may be helped by some audio tuning in production, which would be great, but I’d also recommend some speech coaching for all the regulars.

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