100 episodes

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

What It Means Forrester

    • News
    • 5.0 • 60 Ratings

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

    Can AI Help Prove CX ROI?

    Can AI Help Prove CX ROI?

    Perhaps the biggest challenge CX leaders have is proving the value of CX. Can AI help? Principal Analyst Pete Jacques thinks so and joins the podcast to explain how AI can help CX leaders prove ROI.

    • 27 min
    Mainframe Myth Busting

    Mainframe Myth Busting

    If you think mainframes are dying or dead, this is the podcast episode for you. Senior Analyst Brent Ellis shares new data and insights on the current state and future of mainframes.

    • 29 min
    Why It’s Time To Transform Your B2B Revenue Process

    Why It’s Time To Transform Your B2B Revenue Process

    Many B2B companies’ revenue processes lack a key ingredient: customer value. Without it, efforts to grow will ultimately falter. This week on What It Means, Principal Analysts Amy Hawthorne and Rick Bradberry discuss how companies can begin transforming their revenue processes to better serve customers.

    • 25 min
    Are You A Better Manager Than A Bot?

    Are You A Better Manager Than A Bot?

    After years of underinvestment in management training, the era of AI brings an intriguing question: Can human managers be replaced by AI? Vice President and Principal Analyst Katy Tynan joins the podcast to provide her perspective.

    • 30 min
    How Marketers Can Take GenAI From Pilot Projects To Proficiency

    How Marketers Can Take GenAI From Pilot Projects To Proficiency

    As the hype surrounding generative AI yields to pragmatism, how can marketers take their genAI efforts from experimentation to excellence? VP and Principal Analyst Jay Pattisall and Principal Analyst Lisa Gately share advice on this week’s episode of What It Means.

    • 33 min
    Managing Well In A Hybrid-Work World

    Managing Well In A Hybrid-Work World

    Hybrid work is now the norm for many office jobs, but management styles haven’t quite caught up, says Senior Analyst Angelina Gennis. On this week’s podcast episode, she explains what it means to manage well in a post-pandemic work world.

    • 23 min

Customer Reviews

5.0 out of 5
60 Ratings

60 Ratings

malfoxley ,

Great show!

Forrester host of the What It Means podcast, highlights all aspects of technology and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

firefox2013 ,

Top notch content

This podcast always brings top notch content. The questions raised by moderators are fairly pertinent, genuine and candid. The responses, provided by experts and based on research are almost always on the money. Listeners can alarmist always walk away with CTAs. One thing that I think will make this better is bringing some practitioners and placing them alongside the researchers. For eg: if you’re talking about Employee experience, why not bring on an EX owner/practitioner from an exemplary company?
Big thanks to Forr team for continuing to deliver great content even through the pandemic.

Bilbobob ,

Keep it coming.

I look forward to each new episode. The conversations cover a variety of topics that dig into what’s changing, why, and the impacts.

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