100 episodes

Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed. Topics range from tech-driven innovation and CX design to B2B buying trends and marketing planning.

What It Means Forrester

    • News
    • 5.0 • 60 Ratings

Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed. Topics range from tech-driven innovation and CX design to B2B buying trends and marketing planning.

    What Makes Journey-Centric Companies Different

    What Makes Journey-Centric Companies Different

    Journey centricity can help companies boost their revenue, reduce costs, and build better experiences for customers and employees. What defines a journey-centric company, and what does it take to become one? Vice President and Principal Analyst Joana de Quintanilha explains on this week’s episode of What It Means.

    • 22 min
    How Brands Can Steer Clear Of GenAI Backlash

    How Brands Can Steer Clear Of GenAI Backlash

    As generative AI becomes more pervasive in products and ads, consumers are questioning what they see and, by extension, whether they should trust the brands using it. How should brands navigate these perils? Principal Analyst Audrey Chee-Read shares insights and advice on What It Means.

    • 28 min
    Breaking Down The EU AI Act

    Breaking Down The EU AI Act

    The world’s first binding legislation on AI has arrived, and its impact will extend far beyond Europe’s borders. This week on What It Means, Principal Analyst Enza Iannopollo explains the EU AI Act’s timeline, enforcement, and potential impact on innovation.

    • 31 min
    Top Cybersecurity Threats In 2024

    Top Cybersecurity Threats In 2024

    In today’s cybersecurity environment, threat detection is key. In this episode, Principal Analyst Brian Wrozek and Senior Analyst Janet Worthington discuss the top five cybersecurity threats in 2024 and how organizations can protect themselves.

    • 37 min
    The Rise Of AI In The Cloud

    The Rise Of AI In The Cloud

    How important is AI to cloud providers? And how vital is cloud to the expanding list of AI workloads? In this episode, Vice President and Principal Analyst Mike Gualtieri and Principal Analyst Lee Sustar explore all aspects of the rise of AI in the cloud.

    • 28 min
    Can AI Help Prove CX ROI?

    Can AI Help Prove CX ROI?

    Perhaps the biggest challenge CX leaders have is proving the value of CX. Can AI help? Principal Analyst Pete Jacques thinks so and joins the podcast to explain how AI can help CX leaders prove ROI.

    • 27 min

Customer Reviews

5.0 out of 5
60 Ratings

60 Ratings

malfoxley ,

Great show!

Forrester host of the What It Means podcast, highlights all aspects of technology and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

firefox2013 ,

Top notch content

This podcast always brings top notch content. The questions raised by moderators are fairly pertinent, genuine and candid. The responses, provided by experts and based on research are almost always on the money. Listeners can alarmist always walk away with CTAs. One thing that I think will make this better is bringing some practitioners and placing them alongside the researchers. For eg: if you’re talking about Employee experience, why not bring on an EX owner/practitioner from an exemplary company?
Big thanks to Forr team for continuing to deliver great content even through the pandemic.

Bilbobob ,

Keep it coming.

I look forward to each new episode. The conversations cover a variety of topics that dig into what’s changing, why, and the impacts.

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