What Just Happened

MarketScale

Join Christine Russo, a leading industry analyst, in her discussions with leaders in retail, technology, innovation, metaverse and more.

  1. 10/28/2024 · VIDEO

    Sports Retailing with Matt Powell

    On this latest episode of What Just Happened? with Christine Russo, industry veteran Matt Powell joins to discuss the shifting dynamics of the sports retail landscape and the evolving role of direct-to-consumer (DTC) strategies. Powell, who spent over two decades studying the sports retail sector and recently founded Spur Wink River, brings a unique lens to today’s retail challenges. He reflects on his journey, sharing insights on what he calls “fun and interesting work,” including consulting and pro bono efforts with minority-owned sports businesses. The conversation dives deep into the challenges and nuances of modern retail. Powell emphasizes that while brands may be eager to pursue DTC channels, the wholesale model remains resilient. Despite online shopping's growth, he points out that approximately 40% of athletic shoe sales in the U.S. are still happening in physical stores—a number unlikely to exceed 50% soon. Powell also addresses the misconception of retail dichotomies, such as online versus in-store, suggesting instead that the future of retail lies in a seamless experience. As he puts it, “The consumer just wants to buy whenever, wherever, however they want and get out of the way.” Nike’s DTC push comes under scrutiny as Powell explains how the brand’s rapid shift was initially too aggressive, impacting its distribution partnerships. He applauds multi-brand retailers like Foot Locker for strategically adapting by expanding beyond Nike to diversify their inventory with brands like Hoka and New Balance. Closing with a discussion on brand integrity, Powell emphasizes the need for brands to focus on product quality and authenticity, particularly as resale markets grow. By keeping an unwavering commitment to product excellence, he believes brands can maintain relevance and foster lasting relationships with their customers.

    13 min
  2. 09/16/2024 · VIDEO

    The Rise and Rise of Retail Media Networks

    Retail media networks (RMNs) are transforming the advertising landscape by enabling retailers to leverage their first-party data to directly connect with consumers. In a recent episode of What Just Happened on MarketScale, host Christine Russo spoke with Brian Gleason, CRO & President of Retail Media at Criteo, and Kristi Argyilan, VP of Retail Media at Albertsons, to discuss the rapid growth of this sector. Kristi shared her journey from building Target's Roundel to leading Albertsons' retail media efforts. She highlighted the unique value of retail media in proving outcomes, not just impressions, using customer purchase data. Albertsons is now working to integrate its retail media business in-house, aiming to become one of the top five networks in the industry. Brian noted that RMNs are following the trajectory of search and social media, but at an even faster pace, with the industry projected to reach $40 billion. He recalled lightbulb moments, including when Walmart’s CFO predicted retail media would generate more profit than in-store sales, signaling a fundamental shift in retail economics. Both agreed on the importance of connecting digital and physical retail experiences, noting that most in-store shoppers now use digital tools during their visits. However, scaling digital platforms in physical stores, such as digital signage, presents challenges due to high capital costs and technical complexity. Ultimately, they emphasized the need for a balance between monetization and consumer experience. Retail media must enhance shopping, not disrupt it, to ensure long-term success. With its rapid growth and increasing adoption, retail media networks are poised to become a dominant force in the advertising world, providing new revenue streams and transforming retail businesses.

    22 min
  3. 11/21/2023

    Some Shifts in the Retail Supply Chain are Temporary, While Other Changes are Here to Stay

    The current landscape of the retail supply chain has been in turmoil in recent years, with unexpected and disruptive challenges like the Suez and Panama Canal incidents, alongside the ongoing digitization struggles. Now this volatile environment turns up critical questions about the resilience and adaptability of supply chains given unanticipated disruptions. With retail supply chain management at a pivotal stage, understanding the evolving dynamics and future directions of this sector is priority. As the world continues to navigate an era marked by disruption and rapid change, how are retail supply chains adapting, and what strategies are proving most effective in navigating these turbulent waters? On a new segment of “Fad, Trend, and Strategy” on the "What Just Happened” podcast, host Christine Russo talked with David Marcotte from Kantar and James Tenser of VSN Media and BrainTrust commentator at RetailWire. The three of them discussed the trajectory of the retail supply chain. They further detailed what areas of the shift fell into fad, trend, or strategy. The episode also explored the complex nature of the retail supply chain's disruptions, exploring the changes in coastal exports in the U.S., the ongoing challenges with digitization, and the impact of sustainability regulations on the industry. Their conversation covered more on supply chain disruptions and they also: Examined the recent shift in U.S. export routes and its impact on logistics.Discussed some of the challenges and failures in implementing digital solutions.Explored upcoming apparel sustainability regulations and their impact on the industry.David Marcotte is the SVP at Kantar Retail and the SVP of Operations and Strategic Advisory Services, Americas, for Kantar Consulting. Marcotte has expertise in cross-industry, cross-border, and tech-related aspects of retail. Additionally, he has an extensive background in the dynamics of supply chain management. James Tenser is the President of VSN Media and a seasoned BrainTrust commentator at RetailWire. Tenser has in-depth insights into retail strategies and trends.

    14 min
  4. 11/17/2023

    Retail Innovation Takes Center Stage at Coach under Giovanni Zaccariello's Leadership

    In an era where digitalization and sustainability are reshaping the retail landscape, Giovanni Zaccariello , SVP of Global Visual Experience at Coach, offers a fresh perspective on retail innovation. With the post-pandemic world demanding more engaging and responsible brand experiences, Coach's strategy stands out. A recent study by McKinsey highlights the increasing importance of digital and sustainable practices in retail, affirming Coach's forward-thinking approach. So how does Coach's fusion of digital innovation, sustainability, and localized initiatives transform the shopping experience? The latest episode of "What Just Happened" features host Christine Russo in conversation with Giovanni Zaccariello, exploring Coach's retail innovation strategies. They discuss the evolution of Coach's retail strategy, focusing on immersive, sustainable, and localized brand experiences. The discussion covers: The importance of catering to local tastes and cultures in retail activations, especially in diverse markets like North America, China, and Japan.The introduction of Coachtopia, a sub-brand focusing on circular design principles, underscores Coach's commitment to sustainable practices.The seamless integration of online and offline experiences, particularly in China, where live streaming and technology play a crucial role.Giovanni Zaccariello, with over 12 years at Coach, has spearheaded several innovative projects. An Italian native with a branding background from Oxford, he has a rich global perspective. His journey from managing Visual Merchandising (VM) in Asia-Pacific to his current global role reflects a deep understanding of the evolving retail landscape.

    21 min
  5. 11/12/2023

    From Brick-and-Mortar to WEB3: The Future of Retail in a Digital-First World

    In an era where retail is rapidly transforming, understanding the nuances of technology, strategy, and innovation has never been more critical. The retail industry is at a crossroads, grappling with the integration of digital and physical experiences, and the stakes are high. This backdrop sets the stage for a compelling discussion on the future of retail during the latest episode of "Fad, Trend or Strategy" by What Just Happened. What does it truly take to innovate and thrive in today's retail environment? This core question is explored in-depth in the latest episode of "Fad, Trend or Strategy," hosted by Christine Russo. The show welcomes two distinguished guests, Andrew Laudato, COO of The Vitamin Shoppe, and Chris Silver, Advisory Council Member at Soles4Souls, offering a deep dive into the future of retail and the intersection of retail strategy and technology. Key Points Discussed: The evolving role of technology in retail, from gamification to mobile payments. The debate between building versus buying technology in retail. The significance of omnichannel strategies and the future of retail innovation. Andrew Laudato, a seasoned executive with a rich background in retail and technology, has been instrumental in driving technological innovations and efficiency improvements across various operational domains at The Vitamin Shoppe. Chris Silver, an Advisory Council Member at Soles4Souls, contributes his expertise in customer technology and retail innovation. Article written by MarketScale.

    26 min

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Join Christine Russo, a leading industry analyst, in her discussions with leaders in retail, technology, innovation, metaverse and more.