The Stream

Allison
  • 5.0 (9)
  • MARKETING

Welcome to a new season of The Stream, an Allison podcast. Join us and guests from across the Allison network as we discuss what's exciting in communications!

  1. 09/01/2024

    What makes a producer read your email and book your guest?

    Welcome The Stream, an Allison podcast where Owen Clark and Ali Warshavsky  discuss the ever-changing media landscape.    Lauren Lewis, a producer for one of the most watched local news stations in the nation, KTLA, joins Ali and Owen to talk about what makes a good segment guest and what your email should include to grab a producer’s attention.   Lewis also explains why most local news segments now have a national audience.

    22 min

  2. 06/11/2023

    Why Allison with Scott Allison

    Welcome to The Stream, an Allison podcast where Owen Clark and Ali Warshavsky discuss an ever-changing media landscape.  On this episode, Scott Allison, Global Chairman and CEO of Allison, explains the reason behind the agency's re-brand and what it means for Allison's current and future clients.  Scott also reflects on how the agency began and where it's headed.

    25 min

  3. 22/08/2023

    The Reality of ESG

    Welcome to The Stream, an Allison+Partners podcast where Owen Clark and Ali Warshavsky discuss an ever-changing media landscape. On this episode, Whitney Dailey, EVP and co-lead of the Purpose Center of Excellence at Allison+Partners, and Aaron Pickering , EVP and co-lead of the Purpose Center of Excellence at Headstand discuss their new research Reconciling ESG: Rhetoric vs. Reality.  Their research gives insight in to what US adults sentiments are towards the term “ESG” (environmental, social, governance) and what consumers what to see from brands when it comes to ESG.

    34 min

  4. 10/07/2023

    Creativity at Cannes

    Welcome to The Stream, an Allison+Partners podcast where Owen Clark and Ali Warshavsky discuss an ever-changing media landscape.  On this episode, Lisa Rosenberg, Partner and President of Consumer brands at Allison + Partners, recaps her time at the Cannes Lions International Festival of Creativity.  Rosenberg breaks down the trends she saw including a renewed emphasis on brands finding the authentic reasoning behind their purpose.

    22 min

  5. 11/05/2023

    Whether The Weather Will Weather The Storm

    Welcome to a new season of The Stream, an Allison+Partners podcast. Owen Clark and Ali Warshavsky decided to bring the podcast back to discuss an ever-changing media landscape.    Emmy Victor, a national weather reporter at AccuWeather, joins Ali and Owen to talk about  why weather continues to dominate local and national news coverage despite smart phone apps making it easy to have the forecast at your finger tips!  Emmy also gives valuable insight on how to craft a pitch for both local and national broadcasts and what pitches to send her way.

    33 min

  6. 24/03/2023

    Fast Company’s Harry McCracken on the history of LinkedIn… and the future of journalism

    Fast Company’s Global Technology Editor Harry McCracken talks with Owen Clark and returning guest Rafe Needleman, Allison+Partners’ SVP of Technology Content. Harry takes the audience inside the making of his epic feature story, “LinkedIn turns 20: An oral history of an unlikely champion.” He discusses the state of long-form journalism and where PR fits in the landscape of feature reporting. Ali Warshavsky shares her POV on what long-form content looks like in TV reporting, and what it’s like to do stories during the media buying frenzy known as “Sweeps.”

    32 min

  7. 14/02/2023

    AI’d Like To Chat About The Future: ChatGPT

    Welcome to a new season of The Stream, an Allison+Partners podcast. Owen Clark and Ali Warshavsky decided to bring the podcast back to discuss an ever-changing media landscape.    Rafe Needleman, a Senior Vice President of Technology Content at Allison + Partners, joins Ali and Owen to talk about new AI technology ChatGPT, a chatbot that mimics human conversation. With over 20 years as a tech journalist, Needleman has reported on the creation of the internet and the cell phone. In this episode, hear why he thinks ChatGPT will be just as disruptive as the internet changing lives and careers.

    31 min

  8. 06/02/2023

    Judy Joo

    In this episode from our UK team, we hear from Judy about her life as an influencer and celebrity chef, and advice she has for aspiring entrepreneurs. And because this is a PR podcast, we’ll also hear a bit from her about the importance of media and how she’s built such an incredible profile.

    34 min
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Welcome to a new season of The Stream, an Allison podcast. Join us and guests from across the Allison network as we discuss what's exciting in communications!

Información

  • Creador
    Allison
  • Años de actividad
    2018 - 2024
  • Episodios
    42
  • Clasificación
    Apto
  • Copyright
    © 2024 The Stream
  • Mostrar sitio web
    The Stream