13 episodes

Do you wish you had a Marketing BFF in your hip pocket? Someone with decades of experience that can provide you with valuable tips, current advice and actionable marketing strategies. Great news, you’re in the right place! The What Matters Marketing Show is hosted by the award winning marketer, Kim Skilton who is here to guide you on all things marketing including branding, marketing strategy, social media, content marketing, media buying, promotions, influencer marketing, website optimisation and much more.
With more than 20 years marketing experience, plus over 9 years building her own business and helping hundreds of business owners along the way, Kim knows first hand what it takes to build a business from the ground up. Whether you’re an established business owner, a budding entrepreneur or a motivated marketer, each episode is designed to help you be informed and confident in what matters when marketing your business.

What Matters Marketing Kim Skilton

    • Business

Do you wish you had a Marketing BFF in your hip pocket? Someone with decades of experience that can provide you with valuable tips, current advice and actionable marketing strategies. Great news, you’re in the right place! The What Matters Marketing Show is hosted by the award winning marketer, Kim Skilton who is here to guide you on all things marketing including branding, marketing strategy, social media, content marketing, media buying, promotions, influencer marketing, website optimisation and much more.
With more than 20 years marketing experience, plus over 9 years building her own business and helping hundreds of business owners along the way, Kim knows first hand what it takes to build a business from the ground up. Whether you’re an established business owner, a budding entrepreneur or a motivated marketer, each episode is designed to help you be informed and confident in what matters when marketing your business.

    #12 Mastering Influencer Marketing: From Basics to ROI

    #12 Mastering Influencer Marketing: From Basics to ROI

    Not sure if Influencer Marketing is for you? Listen in where I share with you the critical elements you need to know including:


    What is Influencer Marketing
    Benefits of Influencer Marketing
    Finding Suitable Influencers
    Working with Influencers
    Cost of Influencer Marketing
    Measuring Success
    Future of Influencer Marketing

    I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.com  

    Instagram | Facebook | Tiktok | Linkedin

    • 25 min
    #11 Latest Instagram Algorithm Updates

    #11 Latest Instagram Algorithm Updates

    The head of Instagram Adam Mossieri announced last week that they are making changes to the Instagram algorithm with 3 key changes.  In this weeks short but sweet episode, I share with you what they are and how you can take advantage of them.

    Looking for Social Media Content Ideas? Grab my list of 365 ideas for just $7 (normally $47)!  Get yours here.

    I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.com 

    Instagram | Facebook | Tiktok | Linkedin

    • 9 min
    #10 7 Free Ways To Promote Your Business

    #10 7 Free Ways To Promote Your Business

    With a complex marketing landscape combined with some tough economic times, many business owners are overwhelmed and in doubt with what to do to get more customers.  This overwhelm and doubt often leads to business owners not doing anything or they just keep doing what they’ve always done, potentially leaving opportunities and money on the table.

    In this weeks podcast, I give you 7 free and easy ways to promote your business.  So regardless of your budget, you can take these 7 ideas and put them into practice today!   

    Free resources to help you get started:


    FREE eBOOK - 7 Free Ways To Promote Your Business
    Read this article for Content Ideas

    I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.com

    Instagram | Facebook | Tiktok | Linkedin

    • 31 min
    #9 10 Tips to SEO Success

    #9 10 Tips to SEO Success

    In this week's episode, I am covering one of my most favourite marketing strategies and that is SEO - Search Engine Optimisation.

    In this episode, I share with you some secrets giving you 10 tips to SEO success for your business. These 10 tips will give you the focus and clarity on what to prioritise so you can see an increase in organic search engine results for your business.

    I mean who doesnt want more traffic to their website… and who doesnt want more FREE traffic to their website! You can view the supporting show notes here >>

    I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.com

    Instagram | Facebook | Tiktok | Linkedin

    • 31 min
    #8 Googles E-E-A-T and why is it important for SEO

    #8 Googles E-E-A-T and why is it important for SEO

    Googles EEAT and why is it important for SEO

    If you’re not already familiar with Googles E-E-A-T then you’ll absolutely want to listen in to todays show. I’m going to dive into what Google’s E-E-A-T is why it’s important for your SEO Specifically, we will look at:


    What does E-E-A-T stand for
    How does Google use E-E-A-T
    Why is EEAT important for SEO
    How you can optimise your website content for E-E-A-T

    I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.com

    Instagram | Facebook | Tiktok | Linkedin

     

    • 28 min
    #7 7 Technical Website Requirements

    #7 7 Technical Website Requirements

    Today I am talking to you about Mastering the Technical Aspects of Website Development providing you with a 7 point checklist.

    Creating a new website involves more than just its aesthetics and content. While the look, feel, and overall customer journey are crucial, paying attention to the technical aspects ensures that your website runs smoothly and is easily discoverable by search engines. And I am not referring to SEO - that is a critical part to your online success however today we dive under the hood. Just like a mechanic checks your engine before a race, a technical website checklist ensures your site is well-prepared for the digital race. Using this checklist will ensure that your website is functional, easy to use, efficient and effective.

    Grab your free Checklist here: https://www.whatmattersmarketing.com/blog/website-technical-requirements-checklist

    I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.com

    Instagram | Facebook | Tiktok | Linkedin

    • 17 min

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