What She Does Podcast

Annie Sinzinger & Liane Starr

Welcome to What She Does, the podcast that spills the tea on surprisingly cool jobs — and the women behind them. In each episode, Annie Sinzinger and Liane Starr take you inside a career journey, from the first spark to the unexpected twists that shaped it. You’ll hear the real stuff — how she got there, the detours and curveballs, the personality traits, the life lessons, and how her profession is evolving. She shares her best advice to her younger self and offers a peek into the future of her field — from AI to surprising new opportunities. Think of it as part career confessional, part field guide to the modern world of work.

  1. Jul 7

    Building Financial Confidence: Wealth Advisor Heidi Foster on the Path and Practice

    What does a wealth advisor actually do all day? Heidi Foster has a surprising answer: she brings people peace. With more than 30 years of experience managing investments for individuals, families, and charities, Heidi has seen it all — the spenders married to the savers, the retirees who don't know how to stop accumulating, the divorce clients, the inheritance clients, and the 20-somethings who just need someone to tell them to open a Roth IRA. She's a VP and wealth advisor at American Wealth Management, a USC and UNR MBA graduate, and a former executive at Wells Fargo's private bank. But the thing that makes her exceptional isn't the numbers. It's the people. In this episode, Heidi joins Liane and Annie for a warm, frank conversation about money, psychology, parenting, and why your financial mindset was probably formed before you were old enough to remember it. In this episode, you'll learn: • Why Heidi defines her job as bringing 'peace and confidence' — not managing portfolios • How your relationship with money was likely shaped before age eight • The 'save early and often' rule — and why a $10 latte could be worth $100,000 • What it's like to be a financial marriage counselor for spender-saver couples • How Heidi balanced three kids with a demanding career — including when Wells Fargo wouldn't let her work from home during a high-risk pregnancy • What skills you need to pivot into financial advising — and why career-changers often make the best advisors • The Lion, the Witch and the Wardrobe story that explains everything about why Heidi does what she does Heidi is a USC Order of the Laurel recipient, a Reno-Tahoe Twenty Under 40 honoree, and a FINRA registered representative. She's also the mother of three. This one's for anyone who's ever felt afraid of their own money — and needed someone to tell them it's going to be okay. #WhatSheDoes #WealthManagement #PersonalFinance #WomenInFinance #FinancialAdvice #MoneyMindset #WealthAdvisor #FinancialPeace

    Building Financial Confidence: Wealth Advisor Heidi Foster on the Path and Practice

Ratings & Reviews

5
out of 5
5 Ratings

About

Welcome to What She Does, the podcast that spills the tea on surprisingly cool jobs — and the women behind them. In each episode, Annie Sinzinger and Liane Starr take you inside a career journey, from the first spark to the unexpected twists that shaped it. You’ll hear the real stuff — how she got there, the detours and curveballs, the personality traits, the life lessons, and how her profession is evolving. She shares her best advice to her younger self and offers a peek into the future of her field — from AI to surprising new opportunities. Think of it as part career confessional, part field guide to the modern world of work.