What does it take to turn a bootstrapped idea into a global brand? In this episode of What The Frac ?Live, Nicole and Tamara sit down with Eric Malka, co-founder of The Art of Shaving, author of On the Razor’s Edge, and managing partner at Strategic Brand Investments. From selling his car to fund the first store in New York to scaling into a $100M+ luxury men’s grooming brand later acquired by Gillette/P&G, Eric shares what it really means to scale smart, not just fast. Listen in as Eric reveals: Why execution beats ideas every time His Crawl, Walk, Run, Fly methodology for sustainable growth How to prepare before chasing investors The difference between scalability and sellability Why brand equity and IP are the most valuable assets you can build The biggest mistakes entrepreneurs make with money and growth If you’re an entrepreneur, fractional executive, or investor, this conversation will reshape how you think about building businesses, partnerships, and long-term success. #ArtofShaving, #EricMalka, #startupgrowth, #businessscaling, #brandbuilding, #entrepreneurship, #executionvsideas, #crawlwalkrunfly, #exitstrategy, #investoradvice, #bootstrappedstartup, #brandequity, #luxuryconsumergoods, #WhatTheFracLive
