What Would We Know

What Would We Know
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Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.com What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au On instagram @whatwouldwekno On tiktok @whatwouldweknow

Episodes

  1. 3D AGO

    The ACCC Crackdown, Aldi’s Ice Skating Fashion Show, and We’re Blocking Ourselves From TikTok

    This week we are unpacking the strange state of the internet, where every app suddenly wants a monthly subscription, every sale is apparently “ending soon,” and Spencer Pratt is somehow running for mayor.We get into the ACCC cracking down on fake urgency marketing after EmmaSleep was fined $15 million, why countdown timers and endless sales are becoming a legal problem for brands, and the growing exhaustion consumers feel from subscription culture.We also discuss Spencer Pratt’s TikTok political campaign strategy, Netflix launching a rich kid reality show we did not ask for, and the bizarre experience of trying to become a content creator while still having a full time job and a functioning nervous system.Plus, Georgia accidentally locked herself out of almost every app on her phone while trying to reduce screen time, Brooke discovers she accidentally created a successful lead magnet, and we debate whether robot vacuums are the greatest invention of modern society.Inside this episode:• Spencer Pratt running for mayor on TikTok• The ACCC fining EmmaSleep $15 million• Fake urgency marketing and “sale ending soon” culture• Why every app suddenly has a subscription model• Subway scrapping its loyalty program• Aldi launching snow gear on an ice rink runway• Netflix’s new nepo baby reality show• The pressure of becoming a content creator online• Georgia accidentally blocking herself from her own phone• Why free PDFs might secretly be marketing gold• Robot vacuums, screen time apps, and internet burnoutConsider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.comWhat Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.auOn instagram @whatwouldweknoOn tiktok @whatwouldweknow

    36 min

  2. MAY 6

    Beauty Loop Recession Signs, Spirit Airlines Is Getting Crowdfunded, and Why Posting Online Feels So Hard

    This week we're getting into the most chaotic corners of the internet. People trying to crowdfund Spirit Airlines. The dropping of a Beauty Loop level. The off-screen drama of Secret Lives of Mormon Wives. The Rimowa backlash and the broader vibe of everyone suddenly side-eyeing their expensive purchases. We also talk about the creator stuff that doesn't get said out loud. Why posting feels weirdly hard. Why perfectionism stops people before they even begin. And how strange it is to turn your own life into content.Plus, Brooke continues her mission to force Georgia into being a content creator, we argue about whether robot vacuums are actually life changing, and we list the products currently destroying our bank accounts.Inside this episode:Spirit Airlines getting crowdfunded by the internetThe Rimowa backlash and luxury brand panicBeauty Loop "recession indicators" and shifting spending habitsMormon Wives updates and reality TV chaosWhy posting online feels psychologically harder than it shouldPerfectionism, fear of judgment, and starting as a creatorOur current hyperfixation productsRobot vacuums, hair products, and expensive recommendations we can't justifyIf you've ever thought "I could make content but I have literally nothing to say," this one's for you. Subscribe, leave a review, and send this to the friend who keeps saying she's going to start posting and never does.Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.comWhat Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.auOn instagram @whatwouldweknoOn tiktok @whatwouldweknow

    41 min

  3. APR 29

    The Bachelorette Brand Trip, Summer House Scandal, and Skinny Jeans Are Back

    This week we are unpacking everything the internet did to us at once. We get into the Acquired Style sponsored bachelorette trip and how a small beauty brand pulled off private jets, yachts, and St Barts. Then the Summer House cheating scandal, the reunion leaks, and why Bravo still does drama better than anyone. We also chat about Spotify partnering with Peloton, why every brand suddenly wants to be a "lifestyle platform," and the unfortunate return of skinny jeans. Our sense check is for anyone trying to grow online. Going viral does nothing if the audience it brings in does not care about what you actually make. We finish with our weekly obsessions, including the Kmart heated throw that is running our evenings, and an ergonomic mouse we owe an apology to. Inside this episode: Acquired Style bachelorette backlash Why sponsored luxury trips are smarter than they look Summer House leaks, cheating rumours, and cast chaos Spotify x Peloton and brands becoming lifestyle platforms Skinny jeans, unfortunately Why random virality can quietly stall creator growth Our current obsessions

    42 min

  4. APR 22

    We Met Lewis Capaldi, Got Career Advice, and Left With Free Cowboy Boots

    Live from Nashville, and only mildly held together. This week on the Couch Cast, we unpack the truly random chain of events that led to us opening multiple hotel doors for Lewis Capaldi in New York, why it was a 10 out of 10 celebrity encounter, and how we somehow did not realise he was playing Madison Square Garden that night. We also chat about Social Media Week, hearing Emma Grede speak, the wild reality of “lean” marketing teams in America, brands sliding into your DMs on Snapchat, and why some of the biggest companies are making content up as they go. Plus, Georgia reports live from the sick bed after spending hundreds at an American doctor, we discuss whether Bebo is somehow making a comeback, the latest on Alex Earle vs Alex Cooper, Coachella weekend two, and the cowboy boot store in Nashville offering the most unhinged deal we’ve ever seen: buy one pair, get two free. Also featured: mini Hydroflasks, claw clips, suitcase stress, and one woman fighting for her voice.

    26 min

  5. APR 15

    Coachella Is Too Sponsored, Alix vs Alex, and the Influencer Trust Crisis

    Reporting live from New York and running purely on jet lag, we’re unpacking why Coachella might be feeling a little too sponsored, whether brand activations have officially hit saturation point, and what brands should be doing instead. We’re also getting into the Alix Earle vs Alex Cooper whispers taking over the internet, Justin Bieber’s divisive Coachella moment, and why follower count might be one of the least interesting metrics in marketing right now. Plus, the growing influencer trust crisis, hidden ads, and why community will always beat clout.

    32 min

  6. APR 8

    The Internet Got Sued, A Prison Rebrand and the Lemme version of Ozempic

    Coachella, court cases, and the Ozempic gold rush This week online feels chaotic, but it is actually very calculated. A lawsuit is quietly challenging how much power platforms like Meta and YouTube should have over what you see, and what they are responsible for when things go wrong. At the same time, brands are getting sharper. Coachella billboards are not just ads anymore, they are designed to end up on your feed before you even get there. Limited drops are selling out before they exist. And now there is an entire wave of “post Ozempic” products trying to cash in on how people’s bodies and habits are changing. Even the comeback stories feel different. A prison release is being turned into a full image reset, and a movie PR rollout is tapping into nostalgia in a way that actually works. Nothing here is random. It is all strategy. Here is what we are breaking down: The lawsuit against Meta and YouTube, and why it could change what platforms are allowed to get away withWhy Coachella billboards keep showing up on your feed, even if you are not thereThe Rhode x Bieber drop, and how waitlists are being used to manufacture demandJen Shah’s interview, and why “starting over” is starting to look like a brand strategyLemmy’s latest launch, and how brands are talking about Ozempic without saying it directlyThe Devil Wears Prada 2 rollout, and why this one actually feels fun to watch Links and mentions: Jen Shah post prison interview (it is 36 minutes, but you will have opinions)Rhode Coachella collectionVogue May 2026 cover Come talk to us on Instagram @whatwouldwekno and tell us what you keep seeing this week. And if none of this makes sense, what would we know 💅

    33 min

  7. APR 1

    Canva Is Buying Everything, Glossier Is Closing and SLOMW's Chase sent us a video

    This week, we’re catching up on what the internet, brands, and the creator economy have been doing, so you don’t have to scroll for six hours straight (although we obviously did). We get into Canva quietly building what feels like an entire marketing machine, Glossier pulling back after expanding a little too fast, and why beauty brands are suddenly showing up in places that make no sense… until you think about it. We also talk through this year’s April Fools campaigns, which ones felt lazy, which ones were actually kind of genius, and whether brands are lowkey using them to test real product ideas. And of course, a slightly chaotic chat about Unwell’s move into reality TV and whether it makes sense or not.

    27 min

  8. MAR 25

    Banksy, Bachelorettes & Lipstick Lesbians… And Why the Internet Turns on You

    This week, the internet truly said “you’re loved… until you’re not.”We’re unpacking one of the most chaotic weeks online, from a decades-long mystery potentially being solved, to PR disasters, to beauty brand backlash… and what all of it actually tells us about how fast the internet can flip on you. We secretly think there's a little bit of a pattern. We get into:The Banksy identity reveal and why the mystery might have mattered more than the answerThe Bachelorette season that never aired and the ripple effect of one decision on an entire productionThe Alleged influencer who accidentally exposed herself on a snark page (and why this is everyone’s worst nightmare)The Lipstick Lesbians launch backlash and what happens when your audience expects more from youAlex Earle’s launch strategy and why building in public might be the smartest move right nowAnd then we are zoooooooming out Because this isn’t just about one scandal or one brand, it’s about the pipeline:How you go from relatable → aspirational → out of touch → criticised If you’ve ever wondered why someone goes from being everyone’s favourite to suddenly being dragged… this is the episode. PS. HI !!!! Your internet work wives for the marketing girlies, your unofficial group chat on branding, pop culture and content. We’re Brooke and Georgia. Brooke is a TikToker turned brand strategist who has spent years figuring out what actually makes people watch, click and care, and Georgia is a graphic designer and lover of all things branding, bringing the visual and creative thinking side to everything we unpack. Each week, we break down the strange, fascinating and occasionally chaotic things happening across the internet, marketing and the creator economy, the conversations we would be having anyway, just now with you in the chat too. If you love overanalysing brand launches, questioning internet behaviour, and figuring out what actually works, you are in the right place. ⭐️ hello@whatwouldweknow.com🔗 https://whatwouldweknow.com

    41 min

  9. MAR 18

    DadTok, a Protein Bar Scandal and the Internet Losing It

    Welcome to What Would We Know, the podcast where we unpack everything the internet is spiralling about so you don’t have to.This week, we’re deep in the chaos. From Secret Lives of Mormon Wives taking over the algorithm (and DadTok overstaying its welcome), to a protein bar brand being accused of seriously underreporting calories, the internet has opinions… and so do we.We also get into the business behind the drama, why controversy can actually be good for brands, and whether Cotton On’s $99 jeans are real pricing or just one big sale strategy.Plus, we chat mystery boxes, accidental marketing wins, and the random news cycle moment that had everyone talking about a celebrity kitchen renovation for no reason at all.And of course, we wrap with a little work wife wisdom to remind you that no one actually knows what they’re doing… and that might just be your biggest advantage.If you see something unhinged online this week, send it our way. It might just make the next episode.Because honestly… what would we know.

    31 min
  10. Rhode, The Traitors, and What the Internet Is Talking About This Week

    MAR 12

    Rhode, The Traitors, and What the Internet Is Talking About This Week

    Welcome to What Would We Know, a podcast where we unpack the strange, fascinating, and occasionally chaotic things happening across the internet, marketing, and the creator economy. These are conversations we usually end up having with each other anyway, after sending far too many screenshots back and forth, so we figured we may as well invite a few more people into the group chat. In our very first episode we chat about the internet stories that took over our timelines this week. From the internet’s changing opinions on Rhode skincare to reality TV moments like The Traitors popping up across our feeds, we unpack the pop culture crossovers and brand moments everyone seems to be talking about. Along the way we get into celebrity PR moments, unexpected collaborations, and the marketing campaigns that genuinely caught our attention this week. If you spend a lot of time online and find yourself overthinking brand moves, internet drama, or the creator economy, you are in the right place. Think of it as the marketing group chat you were not supposed to see.

    27 min
  • 10 Episodes

About

Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.com What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au On instagram @whatwouldwekno On tiktok @whatwouldweknow

Information

  • Creator
    What Would We Know
  • Years Active
    2K
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © What Would We Know
  • Show Website
    What Would We Know

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