What Would We Know

What Would We Know
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Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.com What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au On instagram @whatwouldwekno On tiktok @whatwouldweknow

  1. 4d ago

    Gucci Goes F1, The Ordinary Bus Vanishes & Taylor Swift Enters Toy Story

    WHAT A WEEEEEEK!!!! Love Island UK and USA are both back, which means 12 hours of weekly viewing, and two contestants already gone before the season has properly started. We also unpack the very niche but very entertaining Prickly Pear cafe drama, where a $12 split refresher turned into a full-blown TikTok saga, complete with response videos, apology videos, and why we are uniquely positioned to talk about it!! In the marketing group chat, we get into Gucci becoming Alpine F1’s new title sponsor, Kendall Jenner becoming the global ambassador for Korean skincare brand Anua, The Ordinary’s free New York bus disappearing after three days, and Gymshark’s Bratz collab giving… mostly block colours. Plus, Tim Payne accidentally becomes the internet’s favourite World Cup underdog, Miami Swim Week reminds everyone that runway walking is in fact a skill, Taylor Swift sends the Swifties back into detective mode with Toy Story clues, and Georgia finds the pillow of her dreams. wowowow. Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.comWhat Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.auOn instagram @whatwouldweknoOn tiktok @whatwouldweknow

    40 min

  2. May 27

    Influencer apologies just got worse, dot cakes and what on earth is the clipping economy

    Georgia is out of her seven month reading slump. All it took was the Off Campus series. Brooke, meanwhile, is planning a solo IKEA trip for lamps, content, and honestly just the vibe of wandering staged kitchens alone.This week we're across dot cakes, Spotify's birthday icon update, the rumoured Real Housewives of Melbourne comeback, and the internet's ongoing argument about polyester versus natural fibres. We also get into the clipping economy, where creators pay people to cut long videos into short viral moments, and what happens when your whole audience knows you through a 15-second clip and nothing else.From there it's influencer apology culture: Millie Savage's AI bird campaign, a Perth activewear brand that went viral for the wrong reasons, and why filming strangers at the gym feels so bad when most people already feel self-conscious just being there. What should creators actually do when their audience feels burned? And why do defensive apologies almost always make it worse?Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.comWhat Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.auOn instagram @whatwouldweknoOn tiktok @whatwouldweknow

    36 min

  3. May 20

    Venezuela Fury’s Wedding, Off Campus & The Coles “Down Down” scandal

    Goodness gracious, do we have a banger episode for you today! We're talking through many a topic on all things content creation, personal branding, marketing. Some highlights include The Coles “Down Down” ACCC scandal • Fake discounts and grocery store pricing drama • Venezuela Fury’s wedding and traveller culture online • Taylor Swift causing another fashion sell out • Alex Earle’s empire expansion era • Whitney Leavitt launching her media company • The pressure of becoming a content creator • Trial reels, carousel anxiety, and posting consistency • Off Campus becoming Georgia’s newest obsession • Appliance YouTube, cleaning videos, and strange internet hobbies • Why “big hat, no cattle” might be the best advice ever

    32 min

  4. May 13

    The ACCC Crackdown, Aldi’s Ice Skating Fashion Show, and We’re Blocking Ourselves From TikTok

    This week we are unpacking the strange state of the internet, where every app suddenly wants a monthly subscription, every sale is apparently “ending soon,” and Spencer Pratt is somehow running for mayor.We get into the ACCC cracking down on fake urgency marketing after EmmaSleep was fined $15 million, why countdown timers and endless sales are becoming a legal problem for brands, and the growing exhaustion consumers feel from subscription culture.We also discuss Spencer Pratt’s TikTok political campaign strategy, Netflix launching a rich kid reality show we did not ask for, and the bizarre experience of trying to become a content creator while still having a full time job and a functioning nervous system.Plus, Georgia accidentally locked herself out of almost every app on her phone while trying to reduce screen time, Brooke discovers she accidentally created a successful lead magnet, and we debate whether robot vacuums are the greatest invention of modern society.Inside this episode:• Spencer Pratt running for mayor on TikTok• The ACCC fining EmmaSleep $15 million• Fake urgency marketing and “sale ending soon” culture• Why every app suddenly has a subscription model• Subway scrapping its loyalty program• Aldi launching snow gear on an ice rink runway• Netflix’s new nepo baby reality show• The pressure of becoming a content creator online• Georgia accidentally blocking herself from her own phone• Why free PDFs might secretly be marketing gold• Robot vacuums, screen time apps, and internet burnoutConsider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.comWhat Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.auOn instagram @whatwouldweknoOn tiktok @whatwouldweknow

    36 min

  5. May 6

    Beauty Loop Recession Signs, Spirit Airlines Is Getting Crowdfunded, and Why Posting Online Feels So Hard

    This week we're getting into the most chaotic corners of the internet. People trying to crowdfund Spirit Airlines. The dropping of a Beauty Loop level. The off-screen drama of Secret Lives of Mormon Wives. The Rimowa backlash and the broader vibe of everyone suddenly side-eyeing their expensive purchases. We also talk about the creator stuff that doesn't get said out loud. Why posting feels weirdly hard. Why perfectionism stops people before they even begin. And how strange it is to turn your own life into content.Plus, Brooke continues her mission to force Georgia into being a content creator, we argue about whether robot vacuums are actually life changing, and we list the products currently destroying our bank accounts.Inside this episode:Spirit Airlines getting crowdfunded by the internetThe Rimowa backlash and luxury brand panicBeauty Loop "recession indicators" and shifting spending habitsMormon Wives updates and reality TV chaosWhy posting online feels psychologically harder than it shouldPerfectionism, fear of judgment, and starting as a creatorOur current hyperfixation productsRobot vacuums, hair products, and expensive recommendations we can't justifyIf you've ever thought "I could make content but I have literally nothing to say," this one's for you. Subscribe, leave a review, and send this to the friend who keeps saying she's going to start posting and never does.Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.comWhat Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.auOn instagram @whatwouldweknoOn tiktok @whatwouldweknow

    41 min

  6. Apr 29

    The Bachelorette Brand Trip, Summer House Scandal, and Skinny Jeans Are Back

    This week we are unpacking everything the internet did to us at once. We get into the Acquired Style sponsored bachelorette trip and how a small beauty brand pulled off private jets, yachts, and St Barts. Then the Summer House cheating scandal, the reunion leaks, and why Bravo still does drama better than anyone. We also chat about Spotify partnering with Peloton, why every brand suddenly wants to be a "lifestyle platform," and the unfortunate return of skinny jeans. Our sense check is for anyone trying to grow online. Going viral does nothing if the audience it brings in does not care about what you actually make. We finish with our weekly obsessions, including the Kmart heated throw that is running our evenings, and an ergonomic mouse we owe an apology to. Inside this episode: Acquired Style bachelorette backlash Why sponsored luxury trips are smarter than they look Summer House leaks, cheating rumours, and cast chaos Spotify x Peloton and brands becoming lifestyle platforms Skinny jeans, unfortunately Why random virality can quietly stall creator growth Our current obsessions

    42 min

  7. Apr 22

    We Met Lewis Capaldi, Got Career Advice, and Left With Free Cowboy Boots

    Live from Nashville, and only mildly held together. This week on the Couch Cast, we unpack the truly random chain of events that led to us opening multiple hotel doors for Lewis Capaldi in New York, why it was a 10 out of 10 celebrity encounter, and how we somehow did not realise he was playing Madison Square Garden that night. We also chat about Social Media Week, hearing Emma Grede speak, the wild reality of “lean” marketing teams in America, brands sliding into your DMs on Snapchat, and why some of the biggest companies are making content up as they go. Plus, Georgia reports live from the sick bed after spending hundreds at an American doctor, we discuss whether Bebo is somehow making a comeback, the latest on Alex Earle vs Alex Cooper, Coachella weekend two, and the cowboy boot store in Nashville offering the most unhinged deal we’ve ever seen: buy one pair, get two free. Also featured: mini Hydroflasks, claw clips, suitcase stress, and one woman fighting for her voice.

    26 min

  8. Apr 15

    Coachella Is Too Sponsored, Alix vs Alex, and the Influencer Trust Crisis

    Reporting live from New York and running purely on jet lag, we’re unpacking why Coachella might be feeling a little too sponsored, whether brand activations have officially hit saturation point, and what brands should be doing instead. We’re also getting into the Alix Earle vs Alex Cooper whispers taking over the internet, Justin Bieber’s divisive Coachella moment, and why follower count might be one of the least interesting metrics in marketing right now. Plus, the growing influencer trust crisis, hidden ads, and why community will always beat clout.

    32 min
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About

Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.com What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au On instagram @whatwouldwekno On tiktok @whatwouldweknow

Information

  • Creator
    What Would We Know
  • Years Active
    2K
  • Episodes
    13
  • Rating
    Explicit
  • Copyright
    © What Would We Know
  • Show Website
    What Would We Know

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