What's in Your Data?

Melissa Data
  • 5.0 (1)
  • TECHNOLOGY
  • UPDATED BIWEEKLY

Welcome to “What’s In Your Data?”, a podcast that helps you to think about your data differently! From current data trends to deep dives into common contact data, as well as discussions with real people who work with data daily, we’re ready to arm you with information about just how much your data can tell you. And you don’t have to be a developer! Being curious about data is the only prerequisite. Join Melissa’s Chief Data Wrangler Daniel Kha Le and Software Engineer Anna Cheong as they explore all things data, ranging from topics like how to create a data quality plan, the difference between address validation and verification, how ZIP Codes can be more than just address identifiers, and much more. Find us on Youtube, Spotify, Apple or wherever you enjoy podcasts. Want to contact us? Send us an email at podcast@melissa.com.

Episodes

  1. MAR 5

    Ep. 0 - What's in Your Data ?! - Trailer

    Think about your data differently! What’s In Your Data is a biweekly podcast where Daniel Kha Le and Anna Cheong chat about data quality and what you can do with clean, standardized data past mailing and delivery. We’d love to hear from you! Email us at podcast@melissa.com or connect with us on LinkedIn.

    4 min

  2. MAR 5

    Ep. 5 - What's the Deal with CRMs?

    A phone book that pays you money?! It’s a little more than that. Daniel and Anna talk about CRMs and the importance of having clean, accurate data to help you boost both customer experience and business efficiency. They also give you tips on what kind of tools you’ll want to look for to ensure that accurate data. Want to get in touch? Email us at podcast@melissa.com.

    12 min

  3. FEB 19

    Ep. 4 - Breaking Down ZIP Codes

    Daniel and Anna spend some time chatting about ZIP Codes. They break down ZIP Codes by number, give some fun facts (thank you Mr. ZIP!), and finally talk about how ZIP Codes can help your business with research, demographics and expansion. Want to get in touch? Email us at podcast@melissa.com.

    15 min

  4. FEB 12

    Sp Ep. 2: Sorting Data Madness with Savvy Witham

    Ever thought about just how much data car dealerships deal with every day? Daniel and Anna are joined by Savannah Witham, a software engineer here at Melissa who got her start in data building sales dashboards for car dealerships. Listen to their conversation about the chaos of dealership data and some of the ways it could be better with data quality. Want to get in touch? Email us at podcast@melissa.com.

    19 min

  5. FEB 5

    Ep. 3 - Breaking Down Deliverability - Address Validation vs. Verification

    Daniel and Anna chat about the differences between validation and verification. They break down the components of a U.S. address, why you want to make sure your addresses are both validated AND verified, and different certifications address validation/verification providers can have. Check out our address formats page at https://www.melissa.com/data-coverage. Want to get in touch? Email us at podcast@melissa.com.

    17 min
  6. Ep. 2 - Bad Data is Costing You! What is Data Quality Pt. 2

    JAN 22

    Ep. 2 - Bad Data is Costing You! What is Data Quality Pt. 2

    Join Daniel and Anna as they discuss the 1-10-100 rule and how that can affect your bottom line. They also chat about data quality audits, when might be a good time to do one, and some of the things to look out for when ingesting new contact data. Want to get in touch? Email us at podcast@melissa.com.

    18 min
  7. Ep. 1 - What is GIGO, ACC, and BDBB in Data Quality?

    JAN 8

    Ep. 1 - What is GIGO, ACC, and BDBB in Data Quality?

    Daniel and Anna talk about the foundational pillars of data quality and some of the issues that can arise from not having good data quality. They also have fun with acronyms — some well known and others made up on the fly. Do you have a favorite data quality acronym? Email us at podcast@melissa.com to let us know about that or anything else related to data!

    12 min
  8. Sp Ep. 1: How Good Data Saved Christmas

    12/23/2025

    Sp Ep. 1: How Good Data Saved Christmas

    Santa and his Chief Elf Officer stop by the studio to chat with Daniel and Anna about switching the naughty and nice list from paper to digital. Hear how it’s made all the difference for efficiency and stress-free delivery. Want to get in touch? Email us at podcast@melissa.com.

    5 min
  • 8 Episodes

About

Welcome to “What’s In Your Data?”, a podcast that helps you to think about your data differently! From current data trends to deep dives into common contact data, as well as discussions with real people who work with data daily, we’re ready to arm you with information about just how much your data can tell you. And you don’t have to be a developer! Being curious about data is the only prerequisite. Join Melissa’s Chief Data Wrangler Daniel Kha Le and Software Engineer Anna Cheong as they explore all things data, ranging from topics like how to create a data quality plan, the difference between address validation and verification, how ZIP Codes can be more than just address identifiers, and much more. Find us on Youtube, Spotify, Apple or wherever you enjoy podcasts. Want to contact us? Send us an email at podcast@melissa.com.

Information

  • Creator
    Melissa Data
  • Years Active
    2025 - 2026
  • Episodes
    8
  • Rating
    Clean