18 episodes

What’s the Big Idea? is an integrated marketing podcast from Adams & Knight that digs into today’s boldest trends, brightest work, and biggest ideas.

In each episode we dissect a fresh topic, debate our takes (sometimes hot, sometimes not), share cautionary tales – and strategies to course correct.

Tune in for a dose of inspiration, actionable advice, and healthy conversation to stay ahead of the curve, up your marketing game, and spark your own big idea thinking.

What's the Big Idea‪?‬ Adams & Knight

    • Business
    • 4.8 • 5 Ratings

What’s the Big Idea? is an integrated marketing podcast from Adams & Knight that digs into today’s boldest trends, brightest work, and biggest ideas.

In each episode we dissect a fresh topic, debate our takes (sometimes hot, sometimes not), share cautionary tales – and strategies to course correct.

Tune in for a dose of inspiration, actionable advice, and healthy conversation to stay ahead of the curve, up your marketing game, and spark your own big idea thinking.

    What's the Big Idea About Podcasting?

    What's the Big Idea About Podcasting?

    The pod squad reflects on one year of What's the Big Idea?

    • 12 min
    What's the Big Idea About TikTok?

    What's the Big Idea About TikTok?

    Edgardo Rossetti and Caci Cosenzi return to discuss the popular platform, TikTok.

    • 24 min
    Sparkplug: What's the Big Idea About Full-Funnel Marketing?

    Sparkplug: What's the Big Idea About Full-Funnel Marketing?

    SVP of Strategic Services Marc McFarland and VP of Media Services Tommy Shaw give a quick rundown of the do’s and don’ts of Full-Funnel Marketing.

    • 7 min
    Sparkplug: What's the Big Idea About Employee Engagement?

    Sparkplug: What's the Big Idea About Employee Engagement?

    Our SVP of Healthcare Strategy/Branding and Creative Director of Digital discuss quick tips on creating an employee engagement plan.

    • 6 min
    Sparkplug: What's the Big Idea About Influencers?

    Sparkplug: What's the Big Idea About Influencers?

    Our in-house social media gurus stop by to give top tips on choosing the right influencer to represent your brand. 

    • 8 min
    Sparkplug: What's the Big Idea About Hosting a Website?

    Sparkplug: What's the Big Idea About Hosting a Website?

    Eric Truntz returns to explain how to successfully host a website.

    • 5 min

Customer Reviews

4.8 out of 5
5 Ratings

5 Ratings

Another Print Guy ,

Series

Great info - good pace - episodes are a perfect length - a very enjoyable podcast.

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