What's Working in Ecommerce

Eagan Heath
  • 5.0(1개의 평가)
  • 마케팅
  • 매주 업데이트

What's Working in Ecommerce is your insider’s guide to driving growth in online retail. Hosted by Eagan Heath, partner at Asymmetric Marketing, this podcast brings you actionable strategies and insights from the top minds in ecommerce. Each episode dives into real-world tactics that help businesses boost traffic, generate leads, and maximize sales—whether it’s through cutting-edge digital marketing, smart product differentiation, or leveraging data for better decision-making. If you’re ready to gain an unfair advantage and see the results our clients are achieving, tune in and learn how to stay ahead in the fast-paced ecommerce landscape. For more on what’s working today, visit us at https://asymmetric.pro/.

  1. 2024. 11. 08.

    Game-Changing Tactics for Amazon Sellers: A Deep Dive with Peter Eickholt

    Selling on Amazon can be a game-changer, but rising fees and costs can eat into profits.  In this episode of What’s Working in eCommerce, Eagan talks with Peter Eickholt, VP of Operations at ROI Swift, about actionable strategies to stay profitable in a competitive marketplace.  From optimizing unit economics to mastering Amazon advertising, Peter shares practical insights for sellers who want to make Amazon their main focus.  Learn how to improve product conversions, utilize customer feedback effectively, and explore tips for smarter packaging and bundling to maximize every sale. Whether you're new to Amazon or looking to up your game, this episode is packed with must-know tactics to thrive on the platform. For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Peter Eickholt from ROI Swift here: LinkedIn: https://www.linkedin.com/in/peter-eickholt/  Website: https://roiswift.com/ Timestamps: 00:00 Introduction and Rising Costs of Selling on Amazon 00:39 Meet the Expert: Peter Eickholt from ROI Swift 00:53 Focusing on Amazon: A Strategic Shift 02:40 Opportunities and Challenges in Amazon Selling 05:17 Optimizing Amazon Listings for Success 06:53 Amazon SEO vs. Google SEO 08:37 Leveraging Customer Reviews for Better Products 12:32 Strategies for Maintaining Profitability on Amazon 19:50 Case Studies and Success Stories 20:18 Conclusion and Contact Information

    22분

  2. 2024. 10. 24.

    Master Facebook Ads: Exclusive Insights from Dan Nikas

    In this episode of What's Working in Ecommerce, Eagan Heath from Asymmetric Marketing interviews Dan Nikas, an ex-homicide detective turned Meta ads expert.  Dan reveals how he grew his DTC brand, GearBunch, by mastering Facebook Messenger, behavioral data, and audience building.  Get the inside scoop on how to adapt your marketing strategies to post-iOS 14 privacy changes and hear actionable tips to scale your ecommerce business.  Plus, learn how Dan's agency, Elite Brands, helps businesses thrive with honest, data-driven strategies. For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Dan Nikas from Elite Brands here: LinkedIn: https://www.linkedin.com/in/dan-nikas-10379665 Website: https://www.elitebrands.org/  Timestamps: 00:00 Introduction and Guest Welcome 00:32 Dan Nikas' Unusual Path to Ecommerce 04:25 Launching GearBunch: From T-Shirts to Leggings 07:33 Meta Ads and Messenger Strategy 24:00 Navigating Post-iOS 14 Advertising Challenges 30:42 Elite Brands: Services and Philosophy 34:28 Conclusion and Farewell

    35분

  3. 2024. 10. 21.

    Unlock Legal Sales Tax Savings Today with Expert Reuben Mattinson!

    Want to Boost Your Ecommerce Margins? Here’s How to Save Big on Sales Tax! In this episode of What's Working in Ecommerce, host Eagan Heath from Asymmetric Marketing sits down with Reuben Mattinson of RJM Tax Exemption to uncover how ecommerce businesses can reduce their sales tax burden.  They break down the complex web of state regulations, the ripple effects of the Supreme Court's Wayfair decision, and common mistakes that could be costing you.  Reuben shares his expert insights on economic and physical nexus, and how to leverage sales tax exemptions to protect your bottom line.  Plus, discover tools and services designed to help you stay compliant while maximizing profits.   For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Reuben Mattinson from RJM Tax Exemption here: LinkedIn: https://www.linkedin.com/in/rjmtax/  Website: https://www.rjmtaxexemption.com/  Timestamps: 00:00 Introduction to the Show and Host 00:32 Guest Introduction: Reuben Mattinson 00:45 Understanding Sales Tax Exemption 02:54 Sales Tax Compliance and Nexus 04:37 Common Sales Tax Mistakes 06:34 Saving on Sales Taxes 08:00 Print on Demand and Sales Tax Exemption 10:14 Who Can Benefit from RJM Tax Exemption Services 11:09 Conclusion and Contact Information

    12분

  4. 2024. 10. 17.

    Unleash the Power of AI in Video Ads: Insider Tips with John Gargiulo

    Discover how AI is revolutionizing ecommerce video ads!  In this episode of What's Working in Ecommerce, host Eagan Heath from Asymmetric Marketing sits down with John Gargiulo, a seasoned entrepreneur and marketer with a rich background at Miami Ad School, top New York agencies, and Airbnb.  John shares his journey to co-founding Ready Set and Airpost.ai, a cutting-edge platform that automates the creation of UGC video ads using AI.  Learn how AI is reshaping performance and brand marketing, making video ad production scalable and cost-effective for ecommerce businesses.  Don't miss this deep dive into the future of creative content in digital campaigns!   For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find John Gargiulo from Airpost here: Website: https://airpost.ai/ LinkedIn: https://www.linkedin.com/in/john-gargiulo/  Timestamps: 00:00 Introduction and Host Welcome 00:24 Guest Introduction: John Gargiulo 00:48 John's Journey: From Brand Guy to Airbnb 01:35 Airbnb Experience and Insights 03:55 Balancing Brand and Performance Marketing 05:21 Ready Set Agency: Bridging the Gap 06:27 The Future of Creative in Advertising 16:24 AirPost: Democratizing Video Ads 27:22 Conclusion and Contact Information

    27분

  5. 2024. 10. 14.

    Boost Your Brand with Amazon PPC: Pro Tips You Can’t Miss with Elizabeth Greene

    Learn how to boost your organic market share, evaluate product performance with precision, and take your advertising efforts to the next level.  Whether you’re a new entrant or a seasoned brand, we’ve got strategies that will transform the way you manage ads. In this episode of What's Working in Ecommerce, Eagan interviews Elizabeth Greene, co-founder of Junglr.  They dive into the evolving world of Amazon PPC, covering ad management trends, sophisticated bidding strategies, and criteria for assessing potential profitability in the marketplace.  Elizabeth shares invaluable tools and tactics to help you make the most of your ad spend and outpace the competition.   For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Elizabeth Greene from Junglr here: Website: https://www.junglr.com/  Youtube: https://www.youtube.com/@Junglr  LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/  Facebook: https://www.facebook.com/ElizabethatJunglr/  Timestamps: 00:00 Introduction to the Episode 00:22 Meet the Amazon PPC Expert: Elizabeth Greene 00:33 Current Trends in Amazon PPC 02:20 The Importance of Ad Spend Allocation 04:29 Challenges and Strategies in Amazon Advertising 06:48 Analyzing Ad Performance and Budget Allocation 18:14 Case Studies and Practical Insights 21:56 Evaluating Potential Clients and Red Flags 23:13 Understanding Customer Acquisition Costs 23:24 Challenges in Achieving Target ACoS 24:46 Realistic Expectations and Strategy 27:46 Using Metrics and Calculators 35:07 Optimizing Ad Placements 39:47 Conclusion and Contact Information

    39분

  6. 2024. 10. 10.

    Revolutionize Your Ecommerce Strategy with AI-Powered Product Photos! With Siddharth Sinha

    Transform Your Ecommerce Visuals with AI!  In this episode of What's Working in Ecommerce, Eagan chats with Siddharth from Dresma, unveiling game-changing solutions for ecommerce imagery.  Learn how AI-powered tools and their innovative product photography app are transforming content creation, driving higher conversions on platforms like Amazon and direct-to-consumer websites.  Discover how Dresma's efficient, cost-effective technologies eliminate the need for expensive photo shoots by producing high-quality hero images and lifestyle content at a fraction of the price.  From fashion to home decor and jewelry, see how these tools can supercharge your visual strategy and boost sales. For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Siddharth from Dresma here: Website: https://domyshoot.app.link/tyWFaf4XcMb App: https://domyshoot.app.link/H6lfxuJXcMb Timestamps: 00:00 Introduction to the Show and Host 00:34 Meet Siddharth from Dresma 01:22 Importance of Product Imagery in Ecommerce 02:15 Examples of Effective Hero Images 08:15 AI-Powered Solutions for Product Photography 10:47 Dresma's Tools and Services 15:14 User-Generated Content and Final Thoughts

    16분

  7. 2024. 10. 07.

    Revolutionize Your Ecommerce Site with Google-Level CRO Insights! With AJ Davis

    Are you ready to transform your ecommerce site’s performance? In this episode of What's Working in Ecommerce, you’ll discover how to turn website traffic into revenue through proven Conversion Rate Optimization (CRO) strategies.  Gain actionable insights as we explore real-world case studies, user research techniques, and tools that can help elevate your CRO efforts. Join host Eagan Heath from Asymmetric Marketing as he interviews AJ Davis, founder and CEO of Experiment Zone. AJ shares her journey from working at Google to leading CRO transformations for businesses of all sizes.  She breaks down the importance of qualitative and quantitative data, how to build effective hypotheses, and why an iterative testing process is key to long-term success. Plus, learn how to integrate CRO with your broader business goals to maximize ROI and customer satisfaction. For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find AJ Davis from Experiment Zone here: Experiment Zone: www.experimentzone.com Instagram: https://www.instagram.com/experimentzone/ Facebook page: https://www.facebook.com/ExperimentZoneCo/ Linkedin page: https://www.linkedin.com/company/experimentzone/   Timestamps: 00:00 Introduction to the Episode 00:20 Meet AJ Davis: CRO Expert 00:45 AJ's Journey into CRO 02:17 From Google to Entrepreneurship 03:40 Academic Background and Transition 04:56 The Importance of User Research 08:13 CRO Strategies and Hypotheses 11:24 Measuring Success in CRO 18:32 User Testing and Feedback 22:42 The Integration of SEO in Business 23:31 The Time and Effort Required for CRO 23:51 Building a Knowledge Ecosystem 24:34 The Liberal Arts Approach to CRO 25:18 Best Practices and Custom Approaches 26:26 Case Studies and Visual Examples 29:22 The Importance of Messaging and Layout 32:41 CRO Calculator and ROI 34:57 Podcast and Final Thoughts

    40분

  8. 2024. 10. 04.

    Skyrocket Sales – Discover Game-Changing SMS Marketing Strategies! With Bianca & Prashant

    Unlock the power of SMS marketing to drive revenue and boost customer engagement for your ecommerce brand! In this episode of What's Working in ecommerce, we dive deep into strategies that can help your business stay compliant while increasing customer lifetime value through permission-based SMS marketing. Discover real-world case studies that show significant growth using SMS, and learn actionable tips to optimize your marketing efforts. Join host Eagan Heath from Asymmetric Marketing as he chats with Bianca Blake and Prashant Mahajan, co-founders of Klickrr, a cutting-edge marketing technology company. They reveal how Klickrr connects businesses with their customers through effective SMS marketing solutions. Whether you’re just starting or looking to scale, this episode is packed with insights for businesses ready to take their customer engagement to the next level.   For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Prashant & Bianca from Klickrr here: https://www.klickrr.com/    Timestamps: 00:00 Introduction and Host Welcome 00:25 Meet the Klickrr Co-Founders 00:52 What is Klickrr? 02:12 How Ecommerce Clients Use Klickrr 04:11 The Power of Text Message Marketing 05:06 Best Practices for Building a Text Message List 07:24 Compliance and Opt-In Strategies 15:33 Case Studies and Success Stories 22:13 The Story Behind Klickrr 26:28 Who is Klickrr For? 29:02 Conclusion and Contact Information

    27분
모두 보기(100개)

평가 및 리뷰

소개

What's Working in Ecommerce is your insider’s guide to driving growth in online retail. Hosted by Eagan Heath, partner at Asymmetric Marketing, this podcast brings you actionable strategies and insights from the top minds in ecommerce. Each episode dives into real-world tactics that help businesses boost traffic, generate leads, and maximize sales—whether it’s through cutting-edge digital marketing, smart product differentiation, or leveraging data for better decision-making. If you’re ready to gain an unfair advantage and see the results our clients are achieving, tune in and learn how to stay ahead in the fast-paced ecommerce landscape. For more on what’s working today, visit us at https://asymmetric.pro/.

정보

  • 제작진
    Eagan Heath
  • 방송 연도
    2021년 - 2024년
  • 에피소드
    100
  • 등급
    전체 연령 사용가
  • 저작권
    © 2021
  • 웹사이트 보기
    What's Working in Ecommerce