When aligning on a single behaviour change isn't as easy as it looks

In this episode, Jenny, Phil and Sam from Beyond Blue discuss the intricacies of managing behaviour change within comms testing, and crucially, how our pharma clients can effectively navigate these challenges by embracing an iterative mindset and fostering closer collaboration between the brand, creative and insight teams. Beyond Blue's open and inclusive discussion seeks to share the ups and downs in comms development and will explore how our clients can empower creative agencies to achieve meaningful behaviour change through well-strategised communication efforts.