When It Matters

Meshed

Risk. Reward. Reality. The podcast that lifts the curtain on everything it takes to be a successful business owner- we talk to investors, accountants, bookkeepers and founders themselves as we uncover the lessons, stories and wisdom on running UK businesses. 

  1. 6d ago

    "We filed a tax return from space" - Kirsty Mitchell and Alan Broome on genius accountant marketing

    Kirsty Mitchell (FreeAgent) and Alan Broome (Acumenica) join Derek Granger to talk about marketing that doesn't feel like marketing 🌟 Kirsty explains how FreeAgent turned "we're ready for MTD" into a campaign that involved filing a tax return from space — and why it became a whole series rather than a one-off stunt. Alan talks through his Three Things Thursday email, why he'd never hire a full-time business development person again, and the difference between being authentic and being a clown on LinkedIn. Together they get into why "best fit beats best," the risk of taking on every client just to win the business, and why an old-fashioned bus advert is still paying off two months later 🔎

    1h 34m

  2. Jun 18

    Jeri Williams on Building a Multi-Million Pound Accounting Brand, AI & the Price of Visibility

    Now this is one we couldn't wait to release... We had the one and only Jeri Williams of Smooth Accounting, Smooth Dubai, and the Digital Accountants Club joins us to discuss business growth, leadership, personal branding, AI, and the future of accounting. From being fired early in her career to building a thriving international business, Jerry shares the lessons she's learned about creating a high-performance culture, staying ahead of industry change and navigating identity as she built one of the biggest personal brands in accounting 🚀

    43 min

  3. Jun 5

    "Stop Hiding Behind the Keyboard" | How Goodings Built a Firm Clients Don't Want to Leave

    Sherelyn from Goodings Accounts joins Mark and Elle for a conversation about the human side of accountancy, the part the software can't replace ❌ We talk Making Tax Digital and the looming gap for clients who've always gone it alone, the shift from compliance to genuine advisory, and why Goodings structures its teams into "pods" built around relationships. Sherelyn opens up about building a culture good enough to be shortlisted for Employer of the Year, growing into a business development role she once thought she'd hate, and earning a spot in the Top 50 Women in Accounting. A reminder that as AI takes over the grunt work, the firms that thrive will be the ones that pick up the phone📱 🚀

    54 min

  4. May 27

    “AI Can’t Replace Judgment” | Inside Modern Audit & Leadership at Zedra

    What does it take for international businesses to expand into the UK? 🚀 In this episode of When It Matters, we sit down with Louise Morriss and Ed Wallis from Zedra to talk helping multinational companies navigate UK audit requirements, international expansion, leadership, culture, and the future of AI in professional services. From supporting US companies entering the UK market to building careers in audit and managing hybrid teams, this conversation explores the realities behind modern business growth. 🎙 Featuring: Louise Morriss — Managing Director, Zedra Ed Wallis — Director & Responsible Individual, Zedra

    51 min

  5. Apr 30

    What Business Owners Actually Want From Their Accountant 👆

    In this episode, Keeley Walker from Brisan joins Mark Costello to discuss how accounting is evolving beyond compliance — and why clients now expect far more. They cover culture, pricing, advisory services, and the growing gap between traditional firms and modern practices. A must-listen for accountants and business owners looking to understand where the industry is heading.

    46 min

  6. Apr 23

    Grace Hardy and Yvette Fitzhenry on Building Multi Award-Winning Accountancy Firms 🌟

    In this episode of When It Matters, Grace Hardy and Yvette Fitzhenry sit down with Mark Costello and Derek Granger to talk about what really happens when you go out on your own. No clients. No audience. No roadmap. Just a decision to start 🚀 They break down:  What it feels like on day one of self-employment How to get your first clients from zero Why social media is changing the game for accountants The reality of pressure when you lose your salary Building a business that actually supports your life — not the other way around This is a raw, honest look at modern firm building — and why the next generation of accountants are doing things very differently 🙌

    34 min

  7. Apr 15

    Inside the UK’s Most Successful Female-Founded Accountancy Firm

    What if everything you think is a “big problem”… isn’t? In this episode, Emma Crawford shares the brutal leadership lessons she learned serving in Afghanistan — and how they shaped her journey to becoming Chief Revenue Officer at one of the UK’s most successful female-founded accountancy firms, Mazuma 💜 From leading under fire to making tough decisions in the boardroom, this is a masterclass in resilience, accountability, and what it really takes to scale a business. 🚀 You’ll learn: 🧠 Why leadership is NOT about control or authority 🔥 The mindset shift that changes how you handle pressure ⚖️ How to make hard decisions (especially with people) 📈 What scaling actually feels like behind the scenes ⚡ Why “perfect” doesn’t exist in tech or business This episode is raw, honest, and packed with insights most leaders never talk about. If you’re building, leading, or scaling — this will change how you think.

    1h 10m

  8. Apr 1

    Bookkeepers Are the Integrators: Ami Copeland on Tech, Trust & the Future of Finance

    In this special International Women’s Day episode, we’re joined by Ami Copeland, CEO of the Institute of Certified Bookkeepers (ICB). 🎙️ Ami shares her journey from growing up inside a family-founded organisation to leading a global professional body supporting over 150,000 members worldwide — many of them women building flexible, powerful businesses of their own. We talk about: – Why bookkeepers are more than intermediaries — they’re integrators – The power of community in an industry that can feel isolating 🤝 – Tech, AI and why the future of bookkeeping has never looked brighter – Psychological safety, leadership and returning to work with confidence This is an honest, optimistic and forward-looking conversation about respect, credibility and the evolution of the profession. If you’ve ever wondered whether now is the time to step into bookkeeping — this episode might just answer that. 🚀

    44 min
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About

Risk. Reward. Reality. The podcast that lifts the curtain on everything it takes to be a successful business owner- we talk to investors, accountants, bookkeepers and founders themselves as we uncover the lessons, stories and wisdom on running UK businesses. 

Information

  • Creator
    Meshed
  • Years Active
    2025 - 2026
  • Episodes
    36
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    When It Matters