We like to believe that if we do everything right — bring in proven methods, hire experienced people, build the feedback loops — then the system will eventually bend toward better. Marco Heimeshoff spent years inside a company doing exactly that, and watching it fail anyway. Not because EventStorming, context mapping, or domain storytelling were the wrong tools. But because the real problem was somewhere none of those methods could reach. This is what Marco calls a "graveyard story" — the kind he usually pushes under the rug. Through a multi-year transformation, his team improved the architecture, introduced agile feedback loops, and brought in collaborative modeling. Things kept getting better in parts, and kept failing as a whole. The EventStorming sessions made the dysfunction transparent, but transparency wasn't welcome everywhere. For some people in the room, asking "what can we improve next week?" didn't feel like progress. It felt like an attack. As Marco puts it, "feedback becomes violence" — and he slowly realised that, with the best intentions, he had been walking "through a culture with an ax," hurting people who never wanted the change in the first place. A colleague's introduction to spiral dynamics gave him a language for it: not everyone in a system wants to improve it. Some want to keep it alive, because it gives them belonging and identity. And above all of it sat a boss who said yes to everything, sat at the back of every session with a quiet smirk, and quietly commissioned the company's most revenue-critical software outside the entire process — telling that developer not to talk to Marco's team. This conversation is about the limits of method, and the power facilitators hold without realising it. We dig into why a sponsor's mandate isn't the same as the team's, why psychological safety is necessary but not sufficient without intrinsic motivation to change, and what it really means to meet a system where it is rather than where you wish it were. Key Discussion Points [00:00] The Graveyard Story: Marco opens a multi-year engagement he usually keeps buried — where everything improved except the thing that mattered[02:00] EventStorming Makes It Visible: The sessions surface buried relationships and dynamics that sticky notes can't make safe to break[03:30] When Feedback Becomes Violence: Why "what can we improve?" lands as a positive for some and an identity attack for others[05:30] An Ax Through the Culture: Marco's uncomfortable realisation that he was hurting people who never asked for his help[06:30] Context Mapping the Culture: Using bounded contexts to map mindsets — and why people read it as being put in a corner[09:30] The Boss Who Said Yes and Meant No: The smirk at the back of the room, and the revenue-critical software built in secret[14:30] How He Knew It Was Cultural: Working through technology, feedback, communication, and method before spiral dynamics named the real problem[19:30] Safe and Motivated: Why safety removes a blocker but never creates the desire to change[20:00] What He'd Do Differently: Leave earlier, get a real mandate, and meet the system where it actually is[23:30] Heuristics for the Pain: Keep your heuristic list short, observe the non-interaction, run small controlled experiments, and hold space — "shut the f*** up" and let people think Guest: Marco Heimeshoff Hosts: Kenny Schwegler, Andrea Magnorsky, Andrew Harmel-Law