Beyond the Image Podcast

James Patrick: Photographer, Marketer, Storyteller
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Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram @JPatrickPhoto

  1. 6H AGO

    Why Creative Agencies Stall & How to Build a Business That Scales with Joel Pilger

    In this episode, I sit down with Joel Pilger, former agency founder and now global advisor to creative studios, to uncover the root causes that hold many photographers and creative agencies back from sustainable growth. Joel brings real-world lessons from his two-decade journey running Impossible Pictures, through its rise, sale, and his transition into consulting for hundreds of studios. We dig into: Common growth traps creative agencies fall into (feast-or-famine cycles, underpriced services, lack of systems) How creative companies can evolve from “order-taker” to strategic, high-impact partners Business development & positioning strategies that differentiate your brand Pricing, operations, and mindset shifts needed to scale How to future-proof your agency with long-term value and resilience If you’re building or leading a creative agency, this episode is a masterclass in combining artistry and business discipline. Connect with Joel Pilger at https://www.joelpilger.com/ or on LinkedIn https://www.linkedin.com/in/joelpilger/  Connect with James Patrick at https://jamespatrick.com/

    54 min
  2. You Might Also Like: Pursuit: The Founders' Guide to Happiness

    6H AGO · BONUS

    You Might Also Like: Pursuit: The Founders' Guide to Happiness

    Introducing Episode 4: Industry with Thomas Jefferson’s Reading List from Pursuit: The Founders' Guide to Happiness. Follow the show: Pursuit: The Founders' Guide to Happiness In 1771, Thomas Jefferson sent his friend Robert Skipwith a curated reading list. In this episode, Jeffrey Rosen, with the help of scholar Eric Slauter and Ken Burns, dives into Jefferson’s recommendations and the importance of deep daily reading. Stay Connected and Learn More Questions or comments about the show? Email us at podcast@constitutioncenter.org Continue the conversation by following us on social media @ConstitutionCtr  Explore the America at 250 Civic Toolkit Sign up to receive Constitution Weekly, our email roundup of constitutional news and debate Follow, rate, and review wherever you listen Join us for an upcoming live program or watch recordings on YouTube Support our important work: Donate Pursuit: The Founders’ Guide to Happiness is made possible with support from the John Templeton Foundation. © 2025 National Constitution Center. All Rights Reserved. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. SEP 24

    Top Lies Clients Tell Photographers

    Every photographer has heard them — the promises of “more work coming soon,” the classic “we’ll pay you in exposure,” or the dreaded “this will only take an hour.” In this episode of the Beyond the Image Podcast, host James Patrick pulls back the curtain on the most common (and most annoying) lies clients tell photographers — and why they can derail your business if you’re not prepared. From fake promises of future gigs to sneaky discount tactics, James shares real-world examples, hilarious truths, and strategies to protect your time, talent, and bottom line. If you’ve ever struggled with pricing, boundaries, or managing client expectations, this episode will help you take back control of your creative business. https://jamespatrick.com/

    9 min

  4. SEP 18

    Land Your NEXT Client

    We recently had a workshop at The Hive Studios on career growth and it got me thinking about how I've personally grown my photography business and built a portfolio of clients. Over the last 20 years I've gone through two major phases of business development growth; when I first started and right now. In this episode of the Beyond the Image podcast I share the exact startegy I have used for the entirety of my career to not only onboard new clients but to earn repeat business from current clients. I also discuss ways you as a creative can differentiate yourself, beyond just segmenting or having a niche audience. From there we discuss the client relationship journey and the process of earning repeat business from your happy clients. You can see my website at https://jamespatrick.com/ My studio is over at https://www.hivestudiosaz.com/ And my Instagram is https://www.instagram.com/jpatrickphoto

    20 min

  5. SEP 12

    I Lost A Job (But Did Everything Right)

    I just lost a proposal for a video project. The client contacted me and had a pretty lengthly list of requirements and specs for the assignment, all of which we were able to accomodate and a very competitive price. However, the client responded to say we were about three hundred percent over their budget. To be fair - their budget was pretty ridiculous and way under even the most conservative of market value for the work they were requesting. We were able to counter with a revised approach that brough our estimate within $200 of their budget and we still did not win the job. So. what happened and why was our approach still the right approach? https://jamespatrick.com/

    14 min

  6. SEP 4

    Are Photo Bookings Down?

    Bookings for photographers, videographers, and other creative professionals are dropping—and it’s not just you feeling the pinch. From shrinking marketing budgets to rising inflation, tighter interest rates, and oversaturation in the market, the data shows a clear pullback in spending on creative services worldwide. In this episode, I break down the latest research on why client demand is slowing, what economic forces are driving the trend, and, most importantly, how you can adapt your business to thrive despite the downturn. If you’ve noticed shorter booking windows, more price resistance, or a tougher time standing out, this episode gives you the clarity—and the strategies—you need to move forward. www.jamespatrick.com Follow on Instagram @JPatrickPhoto

    10 min

  7. AUG 29

    Burnout Behind the Lens: Why Photographers Lose Their Spark (and How to Get It Back)

    Photography is supposed to be a passion — but too often, it turns into exhaustion, resentment, and the dreaded creative rut.    In this episode of Beyond the Image, James Patrick unpacks why so many photographers hit burnout, the hidden pressures that drain inspiration, and the proven ways to reignite your creative spark.    Whether you’re drowning in client work, stuck in comparison mode, or just feeling uninspired, this episode will give you the tools to protect your energy, find joy in your craft again, and build a sustainable creative career.   Connect with James Patrick at https://jamespatrick.com/ or on Instagram https://www.instagram.com/jpatrickphoto

    14 min

  8. AUG 21

    Mastering the One-Light Beauty Dish Setup

    Sometimes the most powerful portraits come from the simplest setups. In this episode, I’m breaking down one of my favorite one-light techniques—a beauty dish in a butterfly formation—that blends the softness of beauty lighting with the drama of sculpted shadows. I’ll share how to position your light, plus a few easy variations using a diffusion sock, grid, and v-flats to control the look. Whether you’re shooting editorial or personal branding, this setup will give you striking, professional portraits with just one light. Grab your FREE copy of my book One Light, Many Looks at jamespatrick.com/oneligh

    9 min
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Hosts & Guests

5
out of 5
368 Ratings

About

Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram @JPatrickPhoto

Information

  • Creator
    James Patrick: Photographer, Marketer, Storyteller
  • Years Active
    2018 - 2025
  • Episodes
    301
  • Rating
    Clean
  • Copyright
    © James Patrick Photography 2018 - 2024
  • Show Website
    Beyond the Image Podcast

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