The M Word - Marketing, Meaning + What Matters

Arlington Strategy
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  • 每月更新兩次

When everything is marketing and marketing is everything, The M Word goes beyond catchy taglines to explore what’s underneath brand and business. On The M Word, we’re talking marketing and mission and everything in between. We give voice to strategy and struggles, ads and authenticity, goals and getting real. So join us for a journey through confessions, swerves, and surprises–to getting smarter and inspired.

  1. 10月30日

    When to Crowdsource Your Brand and When Not To

    Crowdsourcing can be an effective way to engage your audience, but when it comes to defining your brand, it isn’t always the best strategy. In the latest episode of Inside Strategy, Jennifer Mulchandani, CEO, and Antra Montmarquet, Marketing Manager at Arlington Strategy, discuss when crowdsourcing works and when it can backfire. The post When to Crowdsource Your Brand and When Not To first appeared on Arlington Strategy.

    10 分鐘
  2. Episode 78: Unlocking Measurable Growth through Strategic Marketing with Grace Clemens

    10月23日

    Episode 78: Unlocking Measurable Growth through Strategic Marketing with Grace Clemens

    Are you pouring money into various marketing channels with the hope that something will work? Are you uncertain whether your digital efforts are actually helping or hindering your growth? The post Episode 78: Unlocking Measurable Growth through Strategic Marketing with Grace Clemens first appeared on Arlington Strategy.

    31 分鐘
  3. Episode 77: Building a Human-First Financial Brand with Hortencia Torres

    10月9日

    Episode 77: Building a Human-First Financial Brand with Hortencia Torres

    Are your customers tired of being ignored by their accountant? What if your tax advisor truly cared about your financial future as much as you do? The post Episode 77: Building a Human-First Financial Brand with Hortencia Torres first appeared on Arlington Strategy.

    36 分鐘
  4. Episode 76: Neil Rogers on Positivity, Perseverance, and Profits

    9月25日

    Episode 76: Neil Rogers on Positivity, Perseverance, and Profits

    Ever wonder if a few small mindset shifts could completely change your business—and your life? What if staying positive, even in the face of adversity, was your best business strategy? The post Episode 76: Neil Rogers on Positivity, Perseverance, and Profits first appeared on Arlington Strategy.

    34 分鐘
  5. Episode 75: Rachel Saathoff on Igniting Entrepreneurial Spirit

    9月11日

    Episode 75: Rachel Saathoff on Igniting Entrepreneurial Spirit

    Are you really leading, or just managing? What separates an entrepreneur with a vision from someone stuck in “mediocre employee” mode? The post Episode 75: Rachel Saathoff on Igniting Entrepreneurial Spirit first appeared on Arlington Strategy.

    37 分鐘
  6. Episode 74: Freelancing Through Uncertainty with Ashley White

    8月28日

    Episode 74: Freelancing Through Uncertainty with Ashley White

    What happens when your industry is under threat and your community’s future is uncertain? How do you continue to deliver great work when the ground beneath you is shifting? The post Episode 74: Freelancing Through Uncertainty with Ashley White first appeared on Arlington Strategy.

    41 分鐘
  7. Episode 73: Lessons in Urgency and Leadership from Joelle Kaufman

    8月14日

    Episode 73: Lessons in Urgency and Leadership from Joelle Kaufman

    What if facing cancer could teach you how to run your business more effectively? Could navigating a health crisis provide the clearest roadmap for better communication and leadership? The post Episode 73: Lessons in Urgency and Leadership from Joelle Kaufman first appeared on Arlington Strategy.

    35 分鐘
  8. Episode 72: How to Network Authentically with Melissa Snow

    7月24日

    Episode 72: How to Network Authentically with Melissa Snow

    Tired of networking that feels more like speed dating for sales than a meaningful connection? If you've ever walked out of a networking event thinking, “That was a waste of time,” this episode is for you. The post Episode 72: How to Network Authentically with Melissa Snow first appeared on Arlington Strategy.

    34 分鐘
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簡介

When everything is marketing and marketing is everything, The M Word goes beyond catchy taglines to explore what’s underneath brand and business. On The M Word, we’re talking marketing and mission and everything in between. We give voice to strategy and struggles, ads and authenticity, goals and getting real. So join us for a journey through confessions, swerves, and surprises–to getting smarter and inspired.

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