Which Apps for Business?

Nadya Birca
  • 0.0 (0)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

If you're a growth marketer or a company founder, you'll want to know: How to Best Choose a Tech-stack to avoid overpaying? ๐ŸงฉNowadays the savviness and financial viability of your business are assessed by the type of resources youโ€™re using: namely your tech stack, your business apps, your team managing these, etc. We invite industry leaders, company founders running market-leading tech platforms: you'll hear from Netflix's 1st CEO & Creator, head of comms @Clubhouse, the CEO of fastest-growing social media publishing platform, TikTok, HootSuite, and others. Tune in to hear more.

Episodes

  1. 11/09/2021

    #Episode 5: Discussing with Sarah Sal from Hootsuite - Which Facebook Ads

    #Episode 5 _ Which Apps for Business_ Discussing with Sarah Sal from Hootsuite - Which Facebook Ads

    56 min

  2. 10/31/2021

    Episode #4: In talks with Grey Munford, Head of Global Communication @Clubhouse

    Clubhouse, the audio-only app designed to be a virtual conference hall, generated heavy buzz during the peak of the pandemic and received a $4 billion valuation earlier this year. In the months since then, that excitement seems to have cooled, reports The Times, on Oct 14th, a week back.   The company CEO, แด˜แด€แดœสŸ แด…แด€แด ษชแด…๊œฑแดษด, was quoted sharing on Wednesday: โ€œ๐—•๐—ผ๐˜†, ๐—œ ๐˜๐—ต๐—ถ๐—ป๐—ธ ๐˜„๐—ฒ ๐—ด๐—ฟ๐—ฒ๐˜„ ๐˜„๐—ฎ๐˜†, ๐˜„๐—ฎ๐˜† ๐˜๐—ผ๐—ผ ๐—ณ๐—ฎ๐˜€๐˜ ๐—ฒ๐—ฎ๐—ฟ๐—น๐—ถ๐—ฒ๐—ฟ ๐˜๐—ต๐—ถ๐˜€ ๐˜†๐—ฒ๐—ฎ๐—ฟ,โ€ adding โ€œ๐—ช๐—ต๐—ฎ๐˜ ๐˜„๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜† ๐˜„๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ฑ๐—ผ ๐—ถ๐˜€ ๐—ฏ๐—ฒ ๐—ผ๐—ป ๐˜๐—ต๐—ฎ๐˜ ๐—ฝ๐—ฎ๐˜๐—ต ๐—ผ๐—ณ ๐˜€๐˜๐—ฒ๐—ฎ๐—ฑ๐˜†, ๐—ด๐—ฟ๐—ฎ๐—ฑ๐˜‚๐—ฎ๐—น ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต.โ€   Clubhouse essentially lets users host their own online radio shows. Listeners tune in to hear interviews or panel discussions and can participate in live chats. The platform has drawn appearances from ๐—บ๐—ฎ๐—ท๐—ผ๐—ฟ ๐—ป๐—ฎ๐—บ๐—ฒ๐˜€ ๐—ถ๐—ป ๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐—ณ๐—ถ๐—ฒ๐—น๐—ฑ๐˜€, ๐—ถ๐—ป๐—ฐ๐—น๐˜‚๐—ฑ๐—ถ๐—ป๐—ด ๐—ง๐—ฒ๐˜€๐—น๐—ฎ ๐—œ๐—ป๐—ฐ.โ€™๐˜€ ๐—˜๐—น๐—ผ๐—ป ๐— ๐˜‚๐˜€๐—ธ ๐—ฎ๐—ป๐—ฑ ๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ ๐—œ๐—ป๐—ฐ.โ€™๐˜€ ๐— ๐—ฎ๐—ฟ๐—ธ ๐—ญ๐˜‚๐—ฐ๐—ธ๐—ฒ๐—ฟ๐—ฏ๐—ฒ๐—ฟ๐—ด, and inspired copycat apps.   Since Iโ€™m a notoriously curious digital marketer I reached out to๐˜๐—ต๐—ฒ ๐—ต๐—ฒ๐—ฎ๐—ฑ ๐—ผ๐—ณ ๐—ฐ๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ฎ๐˜ ๐—–๐—น๐˜‚๐—ฏ๐—ต๐—ผ๐˜‚๐˜€๐—ฒ, ๐—š๐—ฟ๐—ฒ๐˜† ๐— ๐˜‚๐—ป๐—ณ๐—ผ๐—ฟ๐—ฑ, ๐—ฎ๐—ป๐—ฑ ๐—ฎ๐—น๐—ผ๐—ป๐—ด ๐˜„๐—ถ๐˜๐—ต ๐—บ๐˜† ๐—ฐ๐—ผ-๐—บ๐—ผ๐—ฑ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ผ๐—ฟ ๐—๐—ผ๐—ป ๐—™๐—ถ๐—ป๐—ธ, ๐˜„๐—ฒโ€™๐˜ƒ๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐—ฒ๐—ฑ ๐—ฎ ๐˜€๐—ฒ๐—ฟ๐—ถ๐—ฒ๐˜€ ๐—ผ๐—ณ ๐Ÿฐ ๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ป๐˜ ๐—พ๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป๐˜€ we were particularly keen on asking - all of which would fit the key question umbrella: โ€œ๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐—ณ๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐—ต๐—ผ๐—น๐—ฑ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—–๐—น๐˜‚๐—ฏ๐—ต๐—ผ๐˜‚๐˜€๐—ฒ?โ€™'.   Weโ€™ve discussed ๐˜ต๐˜ฉ๐˜ฆ ๐˜ข๐˜ฑ๐˜ฑ ๐˜ค๐˜ฐ๐˜ฑ๐˜บ-๐˜ค๐˜ข๐˜ต๐˜ด, ๐˜ต๐˜ฉ๐˜ฆ ๐˜ต๐˜ฉ๐˜ณ๐˜ฆ๐˜ข๐˜ต ๐˜ช๐˜ฎ๐˜ฑ๐˜ฐ๐˜ด๐˜ฆ๐˜ฅ ๐˜ฃ๐˜บ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ฆ๐˜ต๐˜ช๐˜ต๐˜ช๐˜ฐ๐˜ฏ, ๐˜ฎ๐˜ฐ๐˜ฏ๐˜ฆ๐˜ต๐˜ช๐˜ด๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ฐ๐˜ฑ๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด,  and ๐˜ต๐˜ฉ๐˜ฆ ๐˜ข๐˜ฑ๐˜ฑ ๐˜ง๐˜ฐ๐˜ค๐˜ถ๐˜ด ๐˜ฐ๐˜ฏ ๐˜ค๐˜ณ๐˜ฆ๐˜ข๐˜ต๐˜ฐ๐˜ณ๐˜ด amongst other ๐˜ฌ๐˜ฆ๐˜บ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ซ๐˜ฆ๐˜ค๐˜ต๐˜ด ๐˜ต๐˜ฉ๐˜ฆ๐˜บโ€™๐˜ณ๐˜ฆ ๐˜ฏ๐˜ฐ๐˜ธ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ฏ. All this, in spite of the assumed decline in the app usage, which many associate with now fewer restrictions caused by the pandemic and so less audio-companionship being saught-after.   Regardless of the somewhat challenging angle taken on by some of our questions, Grey's answers remained professional and detailed, hence me proudly inviting you to listen in, share your view on ๐™๐™๐™š ๐™›๐™ช๐™ฉ๐™ช๐™ง๐™š ๐™ค๐™› ๐˜พ๐™ก๐™ช๐™—๐™๐™ค๐™ช๐™จ๐™š ๐™–๐™จ ๐™”๐™ค๐™ช ๐™จ๐™š๐™š ๐™ž๐™ฉ and let us know what would be your star rating you'd allocate to the type of questions we've prepared for Greg. As true curious marketers, we'd be keen to know.   As always, very grateful for 'Which Apps for Business?' Podcast team who have worked hard to support these episodes:   - Jonathan Fink, co-moderator (IG: @mapped.city)   - Daniela Cantรขr, Sound Producer (IG: @moldovan_abroad)   - Maria Jardan, Graphic Designer (IG: @maria_jardan_)   Very best,  Nadya Birca, 'Which Apps for Business?' Podcast Creator  & Moderator,   Project Brought to you by STEPP Growth Academy

    16 min

  3. 10/09/2021

    Episode #3: Which Apps for Social Media Managers? In talks with Xenia Muntean, the CEO of Planable

    On this episode of Which Apps for Business, myself, Nadya Birca and Jonathan Fink have sat down with Xenia Muntean, the CEO of the content marketing collaboration and approval platform - Planable.    ๐Ÿฅ Over 5,000 brands such as Christian Louboutin, Viber, Hyundai, and the United Nations, use Planable in their day-to-day operations. Prior to launching Planable, at just 20 years, Xenia founded a digital marketing agency and led social for prominent clients such as Coca-Cola.  Xenia was featured in the Forbes 30 under 30 list and spoke on the Innovation Stage at Cannes Lions in 2018. She graduated from Tim Draperโ€™s startup academy in Silicon Valley and participated in the Techstars London Accelerator in 2017 with Planable.  In 2019, Xenia published a book โ€“ The Manifesto on Content Marketing Team โ€“ and has launched a podcast, People of Marketing, where she talked with high-profile guests from the marketing industry, such as Kevin Young, Head of Audience at The Economist, and Stuart Stobbs, Chief Creative Officer at McCann1886.  Since we've launched Which Apps for Business? podcast to support growth marketers and young entrepreneurs to help them choose the right apps and tech stack for their business some of the key questions we've asked Xenia revolved around:   ๐ŸŽฏoptimization of her own and her team's workflows,  ๐ŸŽฏ what was the day-to-day of a social media marketer BEFORE and how is it looking AFTER Planable was launched: is it making a difference?   ๐ŸŽฏ does it help solve a real issue for social media marketers and   ๐ŸŽฏ what are some of the most common challenges it helps address?  During an interview of almost an hour we've tackled various angles: Planable as a platform, as a viable entity with its own needs and constant 'wants' (another way of describing the R&D:). I was pleasantly surprised for instance that the C-funded high-growth start-up feeds its roadmap from its clients' feedback, both the roadmap and the feedback being openly and publicly available for customers to upvote and comment on new releases. Some of Xenia's quotes I depicted from our conversation:   - 'We've come up with the app idea when during our day-to-day agency workstream we've found ourselves drowning in neverending comms aiming to simply approve a social media post or an ad. Communication between teams was fairly fragmented and we've had to start mocking up fake accounts to help clients visualize new content in a form of a Facebook timeline or an Instagram feed/layout. Obviously, not an ideal scenario:). We didn't want to waste our time fighting for views and approvals hence how - Planable was born๐Ÿš€'.  Tune in to hear for more, simply join in our 'fireside chat', take a step forward and let us know what have you enjoyed most, which parts you'd love to hear more of (or less of:),  let's have a discussion point to get to a format you'd value most in the long run.   Gratefully yours, Nadya and Jon   Project proudly brought to you via STEPP Growth Academy https://bit.ly/stepp-growth-academy

    49 min

  4. 09/30/2021

    Episode #2: In talks with Jillian Baronoff, CEO of Lawzyapp, the one app allowing you to DM a lawyer

    Were you ever in need of a qualified legal service on-the-go? Much like a GP service or a Tutor service on-the-go. More so, how convenient would it be to be able to simply DM a lawyer when you need a quick and professional answer to react as agile as can be to a new challenge? Of course, we'd rather not have to face any of the such, however as online tech is diversifying and paperwork is notably shrinking, we're now finding more doors ready to get opened, which - let's face it - wouldn't have happened as much, had it not been for the pandemic. In this episode, I'm getting deeper beneath the surface of on-the-go convenience looking to find out what makes such an app a fairly revolutionary tool and what's its long-term potential given its current business model? Most likely, you'd be surprised no less than I have been when you'll hear what makes its business model different from the rest. As for me - aside from a fulfilling conversation with Jillie, I've also found out how important is the power of nurturing laser-focused questions and spot-on answers. Check below for highlights: 00:01:22.040 - ๐‰๐ข๐ฅ๐ฅ๐ข๐ž: Lawzyapp is basically a very ๐—ฒ๐—ฎ๐˜€๐˜† ๐˜„๐—ฎ๐˜† ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐—ฎ๐˜€๐—ธ ๐—ฎ ๐—น๐—ฎ๐˜„๐˜†๐—ฒ๐—ฟ ๐—ฎ ๐—พ๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป ๐—ณ๐—ผ๐—ฟ $๐Ÿฐ๐Ÿฌ ๐—ฎ๐—ป๐—ฑ ๐—ฟ๐—ฒ๐—ฐ๐—ฒ๐—ถ๐˜ƒ๐—ฒ ๐—ฎ ๐—ฟ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ฒ ๐˜„๐—ถ๐˜๐—ต๐—ถ๐—ป ๐Ÿฐ๐Ÿด ๐—ต๐—ผ๐˜‚๐—ฟ๐˜€ ๐—ผ๐—ฟ ๐—น๐—ฒ๐˜€๐˜€. So for me, I was a divorce attorney for about four years before I decided to do Lawzy. And ๐—œ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ๐—ฑ ๐˜๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ฒ๐—ฟ๐—ฒ ๐˜„๐—ฒ๐—ฟ๐—ฒ ๐˜€๐—ผ ๐—บ๐—ฎ๐—ป๐˜† ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐˜๐—ต๐—ฎ๐˜ ๐—ท๐˜‚๐˜€๐˜ ๐—ฑ๐—ถ๐—ฑ๐—ป'๐˜ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—ฎ๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐˜๐—ผ ๐—น๐—ฎ๐˜„๐˜†๐—ฒ๐—ฟ๐˜€ ๐—ผ๐—ฟ ๐—น๐—ฒ๐—ด๐—ฎ๐—น ๐—ต๐—ฒ๐—ฎ๐—น๐˜๐—ต. And sometimes you just have a question, right?   00:02:03.600 -  ๐‰๐ข๐ฅ๐ฅ๐ข๐ž: ๐˜“๐˜ข๐˜ธ๐˜ป๐˜บ ๐˜ฆ๐˜ญ๐˜ช๐˜ฎ๐˜ช๐˜ฏ๐˜ข๐˜ต๐˜ฆ๐˜ด ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฃ๐˜ข๐˜ณ๐˜ณ๐˜ช๐˜ฆ๐˜ณ๐˜ด ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ฑ๐˜ณ๐˜ช๐˜ค๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฆ๐˜ท๐˜ฆ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ช๐˜ฏ๐˜ต๐˜ช๐˜ฎ๐˜ช๐˜ฅ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ฐ๐˜ง ๐˜ฉ๐˜ข๐˜ท๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ค๐˜ข๐˜ญ๐˜ญ ๐˜ข ๐˜ญ๐˜ข๐˜ธ๐˜บ๐˜ฆ๐˜ณ, where you can download this app, you select an area of law,  you type out your question and that sent out to a lawyer and you receive a response.   00:02:39.520 - ๐—ก๐—ฎ๐—ฑ๐˜†๐—ฎ: What was your motivation behind investing your time and effort to start developing the app concept? 00:02:41.460 - ๐‰๐ข๐ฅ๐ฅ๐ข๐ž: Sure, we started Lawzi pre- covid and in our digital world. And I think especially for millennials, which I would say is our audience. We're always on our phones. And when we did consumer research, we found people weren't really using desktops unless they were at work. You might not want to ask a question through your computer where we have a sense of privacy in our phones.  And if anything, law which has been kind of this archaic industry where we don't like change, we're now being forced to shift and change, and so It's just a great entry point for where Lawzy is.   00:04:21.050 - ๐‰๐ข๐ฅ๐ฅ๐ข๐ž: And so we thought, When people make better-informed decisions, they live better lives, and then it has a bigger effect on communities. ๐™’๐™š ๐™—๐™š๐™ก๐™ž๐™š๐™ซ๐™š ๐™ฉ๐™๐™–๐™ฉ ๐™‡๐™–๐™ฌ๐™ฏ๐™ฎ ๐™ž๐™จ ๐™ง๐™š๐™ซ๐™ค๐™ก๐™ช๐™ฉ๐™ž๐™ค๐™ฃ๐™–๐™ง๐™ฎ ๐™—๐™š๐™˜๐™–๐™ช๐™จ๐™š ๐™ฉ๐™๐™š๐™ง๐™š'๐™จ ๐™ฃ๐™ค ๐™ค๐™ฃ๐™š ๐™ฌ๐™๐™ค ๐™ž๐™จ ๐™ง๐™š๐™–๐™ก๐™ก๐™ฎ ๐™ฉ๐™–๐™˜๐™ ๐™ก๐™ž๐™ฃ๐™œ ๐™ฉ๐™๐™š ๐™ช๐™จ๐™š๐™ง. ๐™๐™๐™š ๐™ž๐™ฃ๐™™๐™ž๐™ซ๐™ž๐™™๐™ช๐™–๐™ก. And while we have the tools to do that, what about the entrepreneurs that don't have the money to hire a full-time lawyer? What about the person who has just a contract issue?    00:05:35.450 - ๐‰๐ข๐ฅ๐ฅ๐ข๐ž: ๐™ž๐™› ๐™›๐™ค๐™ง ๐™จ๐™ค๐™ข๐™š ๐™ง๐™š๐™–๐™จ๐™ค๐™ฃ ๐™– ๐™ก๐™–๐™ฌ๐™ฎ๐™š๐™ง ๐™˜๐™–๐™ฃ'๐™ฉ ๐™–๐™ฃ๐™จ๐™ฌ๐™š๐™ง ๐™ฎ๐™ค๐™ช๐™ง ๐™ฆ๐™ช๐™š๐™จ๐™ฉ๐™ž๐™ค๐™ฃ, ๐™ฎ๐™ค๐™ช'๐™ง๐™š ๐™–๐™˜๐™ฉ๐™ช๐™–๐™ก๐™ก๐™ฎ ๐™ฃ๐™š๐™ซ๐™š๐™ง ๐™˜๐™๐™–๐™ง๐™œ๐™š๐™™.๐Ÿ‘

    23 min

  5. 09/17/2021

    Episode #1: Netflix Culture as seen by Netflix Creator & 1st CEO, the legendary Marc Randolph.

    On this episode of Which Apps for Business, I sat down with Marc Randolph, the 1st CEO and Creator of Netflix, during an exclusive Clubhouse interview generating record attendance of over 2,7K live listeners!  Marc is a Silicon Valley entrepreneur, investor, and mentor. Now letโ€™s have a dive into the interview key highlights. Enjoy!  Some of the key insights shared by Marc during the interview:   Marc on legacy: 'Don't pass on the torch, pass on the flame!' .  Marc on Corporate culture: 'Culture is what you do. And I think especially now that everyone is talking about company culture, everyone thinks they have to design something. It means nothing if you don't actually do it, and the best way to do it is to have the culture represent who you are. So that whole long preamble basically says that the Netflix culture is not some genius invention (in spite it being considered globally the most famous open to the public deck on what corporate culture should look like). But the problem is that when companies get bigger, all of a sudden, all kinds of other things get in the way...'   Tune in to listen to the interview and let us know what have you enjoyed most, which parts you'd love to hear more of, let's have a discussion point, and perhaps in the near future we could have another fireside chat with Marc.   Gratefully yours,  Project founder, Nadya   Project set up via STEPP Growth Academy https://bit.ly/stepp-growth-academy Sharing below my grateful note for their hard work and support on the project: Podcast Editor: Daniela Cantir, IG @moldovan.abroad Podcast Graphic Designer: IG @Maria_Jardan My Co-moderator and a friend of almost a decade now - Jonathan Fink.

    17 min
  • 5 Episodes

About

If you're a growth marketer or a company founder, you'll want to know: How to Best Choose a Tech-stack to avoid overpaying? ๐ŸงฉNowadays the savviness and financial viability of your business are assessed by the type of resources youโ€™re using: namely your tech stack, your business apps, your team managing these, etc. We invite industry leaders, company founders running market-leading tech platforms: you'll hear from Netflix's 1st CEO & Creator, head of comms @Clubhouse, the CEO of fastest-growing social media publishing platform, TikTok, HootSuite, and others. Tune in to hear more.

Information