Why 99% of Content is TRASH (And What to do Instead) | Peep Laja (CXL, Wynter)

Is content marketing dead? Peep Laja thinks most of it’s garbage. In this episode, the founder of Wynter and CXL breaks down why today’s B2B content fails, how to create messaging that actually converts, why testing beats guessing, and how to know when it’s time to pivot your business model.

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Where to find Peep:

LinkedIn: (https://www.linkedin.com/in/peeplaja/)

X: @peeplaja

Website: https://peeplaja.com/

Where to find Tim:

LinkedIn: (https://www.linkedin.com/in/timsoulo/)

X: @timsoulo

Website: https://www.timsoulo.com/

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Ahrefs Podcast

Host: Tim Soulo

Podcast Producer: Michelle Lindner

Intro Storyboard & Video Lead: George Dolgikh

Intro Video Animations: Nikita Sych

#branding #brandclarity #brandmessaging #messagingframework #digitalmessaging #wynter