Why AI in Sales Fails Most Teams (And How to Fix It)

Is your team maximising AI in sales, or is it just adding to the noise? In this episode, Harriet Mellor joins us to break down why most sales teams fail when adopting AI tools like ChatGPT and Copilot. From poor prompts to bland, generic content, we explore the real reasons AI under delivers and exactly how to fix it. Learn how to use AI strategically to enhance trust, personalise messaging, and focus your efforts on the right prospects. Whether you’re in B2B sales, marketing or leadership, this episode is packed with practical insights to cut through the hype and use AI where it actually matters. At Business Focus, we cut through the noise to bring medium-sized businesses the most relevant, actionable insights. We understand your challenges and we deliver clear, strategic solutions to help you grow faster. If you want to stay ahead of the curve with the tools, tech and thinking that are shaping the future of business, don’t miss out. We’d love to be part of your professional network, LinkedIn helps us stay closer and share insights that matter to leaders like you: 👉https://www.linkedin.com/company/first-focus-it/ If you’re part of a mid-sized organisation with 50+ people and want to explore how the right technology partner can empower you, your team, and your business click here to learn more: Managed Service Provider | Managed Services | Australia-wide Don’t forget to subscribe and hit the notification bell to keep ahead of what’s next. Chapters: 00:00 If you're in marketing or sales, this is for you 00:35 AI Tools in Sales: Pros and Cons 02:20 How to Prompt and Train AI to Sound Human 04:15 Creating Valuable, Trustworthy Content with AI 06:10 Using Intent Data and Lead Scoring Effectively 09:00 Sales Automation: Triggers, Emails, and Action 14:30 Do You Really Need AI? Strategic Use vs Overkill 16:30 Connect with Harriet to talk more about sales