The No Normal Show by BPD

BPD
  • 4.6 (11)
  • MARKETING
  • UPDATED WEEKLY

As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next, and needed in healthcare marketing—from innovation and AI to the marketing truths shaping healthcare’s future. The status quo ends here.

  1. 3D AGO

    The Future of Marketing Is Built on Patient Experience

    In this episode of The No Normal Show, Stephanie Wierwille and Chris Bevelo explore one of the most debated ideas in healthcare marketing today: should CMOs own the entire patient experience? They challenge why “digital front door” thinking falls short, argue that beautiful branding can’t hide operational chaos, and make the case that the time for blurred lines in roles are over. Along the way, they react to Meta’s latest AI glasses latest update, and examine how weather impacts consumer behavior. Tune in now. Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here. Download BPD’s report, “The Future of the CMO” here: https://bpdhealthcare.com/insights/guides/the-future-of-the-cmo/#download

    35 min

  2. SEP 23

    Dreaming Healthcare’s AI Future With Einstein Thinking

    In this episode of The No Normal Show, Stephanie Wierwille and Chris Bevelo explore what it means to apply “Einstein thinking” to healthcare marketing—imagining a future where AI agents run always-on campaigns, digital twins forecast patient needs, and CMOs trade approvals for performance. Along the way, they weigh in on Reddit’s first healthcare summit, the cultural buzz around UFOs and the Emmys, and even Breaking Bad Lego kits. Tune in now. Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here. Read BPD's latest article, "The Einstein Divide": https://bpdhealthcare.com/insights/blog/the-einstein-divide/

    47 min

  3. SEP 16

    Closing the Gap in Men’s Health

    Stephanie Wierwille, Chris Bevolo, and BPD’s VP, Principal Eric Schafer tackle an often-overlooked issue: men’s health. While women’s health has rightfully received more attention in recent years, men continue to face unique barriers to care, engagement, and outcomes. The team explores why closing this gap matters for health systems and marketers alike and how thoughtful strategies can spark better connections. Along the way, the team share lessons from global brands like Starbucks and Apple, and discuss what it will take to ignite greatness in healthcare’s future. Check out our latest case study, “It’s Zo Time” with Baptist Health South Florida and Alonzo Mourning. Subscribe to The No Normal Rewind, our newsletter featuring a mashup of some of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

    40 min

  4. SEP 9

    The Hidden Risks of Capacity Complacency

    Many health systems are at capacity, but is that the same as growth? In this episode, Chris Bevolo and Stephanie Wierwille discuss why health systems being “full” might be hiding deeper risks, from missed opportunities to stalled innovation. Plus: we talk about Walgreens' latest restructuring, and the rise of fractional CMOs. Tune in now. Read our blog, "You're Full, But Are You Growing?" here. Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

    44 min

  5. SEP 4

    Why AI Progress Can Feel So Uncomfortable

    We’ve celebrated the promise of AI: the speed, the scale, the potential. But with every new advance comes a growing unease. In this episode, we explore the cognitive dissonance consumers and healthcare leaders are feeling as AI tools outpace ethics, regulation, and even our own understanding. Deepfakes, patient privacy concerns, and the emotional toll of synthetic content are all adding to the discomfort and raising urgent questions. We also dive into bold brand reactions to Taylor Swift’s engagement and a heartfelt farewell to co-host Desirée Duncan. Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

    49 min

  6. AUG 26

    Can CMOs Lead the Future of AI?

    In this episode of The No Normal Show, Stephanie Wierwille, Desiree Duncan, and Chris Bevolo break down the viral buzz around Cracker Barrel’s rebrand and highlight the push by Kaiser Permanente employees for AI-related job protections, exploring what these headlines reveal about shifting expectations for consumers and healthcare workers. Then, they explore BPD’s latest blog, The Einstein Divide, which challenges healthcare marketers and CMOs to think differently about leading with AI. Plus, don’t miss details on the return of the Joe Public Retreat—a unique, invite-only event that brings senior healthcare marketers together to shape the future of healthcare marketing. Read our latest blog here: https://bpdhealthcare.com/insights/blog/the-einstein-divide/ Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

    46 min

  7. AUG 19

    How Financial Pressures Are Reshaping the CMO Role

    On this episode of The No Normal Show, Desirée Duncan and Chris Bevolo explore how financial pressures are reshaping the CMO role in health systems — from proving ROI to surviving budget cuts — and what it means for the future of healthcare marketing leadership. Along the way, they swap takes on how young adults are engaging with healthcare and debate ChatGPT’s growing role in usability. Plus, get an inside look at the exclusive 2026 Joe Public Retreat in sunny South Beach, where AI will take center stage. Tune in now. Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

    37 min

  8. AUG 12

    Let’s Talk Tech with Andy Chang

    AI just got faster, smarter, and a lot more… agentic. In this episode of The No Normal Show, UChicago Medicine CMO Andy Chang joins us to talk about the tech that’s rewriting the rules for healthcare marketing. We discuss the rise of AI “agents” that can book your appointment before you’ve finished your coffee, to why websites as we know them might not survive. Also, Andy shares how his team is building a frictionless, hyper-personalized patient experience. We cover the future of MarTech stacks, the end of one-size-fits-all healthcare, and yes—why video games are surprisingly great for family bonding. The future’s here, are you ready to play? Tune in now. Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

    40 min
See All (271)

Ratings & Reviews

4.6
out of 5
11 Ratings

About

As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next, and needed in healthcare marketing—from innovation and AI to the marketing truths shaping healthcare’s future. The status quo ends here.

Information

  • Creator
    BPD
  • Years Active
    2020 - 2025
  • Episodes
    271
  • Rating
    Clean
  • Copyright
    ©2025 No Normal Show by BPD
  • Show Website
    The No Normal Show by BPD

You Might Also Like