Mentor

Viral Tribe Entertainment
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MENTOR is a podcast that shares the lived experiences of senior leaders across industries. In each episode, guests open up to founders Rachel Forde and Marco Bertozzi of TheZoo.London about their careers, mistakes, lessons, and the people who inspired them along the way. It’s smart, relaxed, and packed with real-world insight. Whether you’re a future leader or simply curious about how others have navigated the world of work, MENTOR delivers valuable takeaways and thoughtful conversation. Brought to you by TheZoo.London and Viral Tribe.

  1. 1D AGO

    “Stay Close to the Idea”: Sir John Hegarty on AI, Brands & Creative Courage

    Advertising legend Sir John Hegarty (co-founder of BBH) joins hosts Marco Bertozzi and Rachel Forde for a masterclass in creativity, brand building and brave decision-making. From getting fired at 21 to launching BBH and shaping culture with Levi’s, BA and more, Sir John Hegarty shares why irreverence matters, how to build movements (not ads), and why, yes, even in the age of AI, the people closest to the idea will win! Follow/subscribe for more Mentor wisdom every week. Recorded at Viral Tribe Studios in Soho. Chapters 0:00 — Welcome & why Hegarty matters (plus teaser) 3:01 — Sir John’s bio & early years in advertising 5:31 — Career in 60 seconds 7:09 — Fired young: conviction over comfort 16:25 — Irreverence & the Black Sheep philosophy 25:09 — Brands as culture: trust, authenticity & “stop stalking” 28:10 — Building The Business of Creativity & the Whalar deal 34:29 — AI: stay closest to the idea (real advice for creatives & CMOs) 47:50 — Founding BBH: no-spec pitches, principles & brand lessons 1:05:44 — Mentorship, no regrets & “Timing is everything” Learn more about your ad choices. Visit podcastchoices.com/adchoices

    1h 8m

  2. OCT 7

    Two Ears, One Mouth: Karen Blackett’s #1 Rule for Winning at Work

    Karen Blackett CBE joins Rachel Ford and Marco Bertozzi for a masterclass in modern leadership. From “learn, earn, serve” to “two ears, one mouth,” Karen breaks down the habits that build winning, heads-up teams. We get real on mentors vs sponsors, a pitch lost to bias (and how to let it go), inclusion that drives performance, and what it’s like to lead 13,000 people at WPP. Karen also shares how she managed leaving, grief and all, plus sport, parenting, and the global mindset she wishes she’d adopted sooner. Recorded at Viral Tribe Studios in Soho Chapters: 00:00 – Welcome & show setup 00:28 – Karen Blackett: bio & mantra 03:30 – Career in 60 seconds 11:21 – “Two ears, one mouth” 13:30 – Belonging & finding your tribe 20:37 – Mentors vs sponsors 24:46 – The pitch lost to bias 29:47 – Inclusion that drives growth 38:38 – Change: on/off/at the bus stop 43:17 – Leaving WPP & advice at 25 Learn more about your ad choices. Visit podcastchoices.com/adchoices

    57 min

  3. SEP 30

    Sir Martin Sorrell: “AI Will Crush Costs! Here’s How Agencies Survive”

    Media titan Sir Martin Sorrell joins Rachel Forde and Marco Bertozzi (founders of TheZoo.London) for a look into advertising’s past, present and AI-powered future. From the real origin of WPP (“Wire & Plastic Products”) to the strategy behind S4 Capital / MediaMonks, Martin breaks down holding company models, the VML/JWT debate, why US scale still wins, and how AI will compress creative & production costs while rewarding brains over brawn. Mentor is recorded at Viral Tribe Studios in Soho Chapters: 00:00 – Welcome & Introducing Sir Martin Sorrell 03:13 – The Story Behind S4 Capital’s Name (Family & Heritage) 06:02 – How WPP Really Began: Wire & Plastic Products 08:08 – “Wrong Strategy, Wrong Structure”: Sorrell’s WPP Critique 12:46 – Leaving WPP & Launching S4: Reinvention at 73 22:09 – Why He Still Works: Purpose Over Retirement 27:47 – Global Growth Markets: US, LATAM, Middle East, APAC 39:05 – S4’s Four Principles: Digital-Only, Data-Driven, Faster-Better-Cheaper 49:26 – The Six Giants of Advertising: Alphabet, Meta, Amazon, TikTok, Alibaba & Tencent 1:01:34 – Biggest Mistake: Financing the Ogilvy Deal During the 1991 Recession Learn more about your ad choices. Visit podcastchoices.com/adchoices

    1h 8m

  4. SEASON 2, EPISODE 1 TRAILER

    Season Two - Launches 1st October!

    Season Two of Mentor is here! Join hosts Marco Bertozzi and Rachel Forde, founders of TheZoo.London, as they sit down with world-class leaders to uncover the people, stories, and experiences that shaped them. From Sir Martin Sorrell and Sir John Hegarty to Karen Blackett, Stephen Myron, and Bruce Daisley. Expect career wisdom you won’t find in any business book, but can use in real life. Season Two launches Wednesday 1st October on Spotify, Apple, and YouTube. Learn more about your ad choices. Visit podcastchoices.com/adchoices

    3 min

  5. SEP 15

    Why You’re Probably Undervaluing Yourself – Lessons from Top CEO Lindsay Pattison

    Lindsay Pattison, former Chief People Officer at WPP and past President of WACL, joins Rachel and Marco to reflect on a career defined by bold leadership, relentless energy, and championing inclusion. From pitches gone wrong to the power of sponsorship, Lindsay shares unfiltered wisdom on mentorship, confidence, taking leaps—and why she’s choosing to pause now. Plus, we go behind the scenes of her work with the Women’s Rugby World Cup. Chapters: 02:33 – Lindsay’s Career in 60 Seconds (Sort of!) 06:45 – From CEO to Chief People Officer: Career Milestones 08:36 – The Power of the Pause: Why Lindsay Stepped Down 11:08 – Behind the Scenes of the Women’s Rugby World Cup 13:36 – Mentorship vs Sponsorship: What's the Difference? 21:02 – Biggest Career Mistakes and What They Taught Her 29:11 – Return to Office & Bridging the Generational Gap 33:00 – Advice for Team Leaders: Building Culture & Connection 40:14 – Women, Confidence & Championing DEI 44:55 – Public Speaking Tips & Pitching Advice 46:15 – The Best Life Advice Lindsay Ever Received 47:47 – Building Your Ally Network & Taking the Leap Follow The Zoo on TikTok and Instagram Produced by Viral Tribe Entertainment Learn more about your ad choices. Visit podcastchoices.com/adchoices

    55 min

  6. SEP 15

    Why Steve King Thinks You Should Quit Your Job After 4 Years

    Steve King’s career reads like a playbook for leadership, longevity and bold decision-making. Marco and Rachel chat to the former Publicis COO, to learn about the pivotal moments, mistakes and mentors that shaped his four-decade journey through media and advertising. From selling earrings in Italy to managing 90,000 staff globally, Steve reflects on imposter syndrome, protecting time for family, and what it's really like working under Maurice Lévy. Plus, the one afternoon in his diary he never gave up — no matter what! https://www.tiktok.com/@thezoo.london https://www.instagram.com/thezoo.london/ https://thezoo.london Episode Chapters 01:24 Journalism vs AI: Make It Fair Campaign Explained 05:53 Introducing Steve King – A Masterclass in Leadership 08:48 From Donuts to Media – The Start of Steve’s Journey 13:29 Moving to America: Career Defining Moment 14:51 Dealing with Imposter Syndrome at the Top 20:44 Creating Zenith’s Global Identity – The ROI Agency 24:49 US vs UK vs French Leadership Styles 30:10 Building Publicis Media: Trust, Talent, Transformation 34:08 The Pandemic Years: Shingles, Solitude, and Publicis Survival 41:23 Why US Experience is Crucial for Future Leaders 43:19 What Steve Learned from Maurice Lévy and Arthur Sadoun 46:30 Balancing Work, Life and Rugby – Steve’s True Priorities 49:27 Magpie Advice: Simplify, Listen, Hire Smart Produced by Viral Tribe Entertainment: https://viraltribe.co.uk/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

    1h 1m

  7. SEP 15

    What Happens When You Bet on Culture Before Revenue? With Dom Williams

    What happens when a seasoned media exec switches lanes after 20 years, and nearly walks out after just one week? Rachel and Marco sit down with Dom Williams, Chief Revenue Officer at Mail Metro Media, to unpack the highs, lows, and truths of making bold career moves. From battling self-doubt to rebuilding confidence, transforming culture, and mentoring high-performance teams, Dom shares the lessons behind his rise and reinvention. Follow us:  https://www.tiktok.com/@thezoo.london https://www.instagram.com/thezoo.london/ https://thezoo.london Chapters: 00:00 Welcome & Intro to Dom Williams 02:18 Expanding Mail Metro Media in the US 05:06 20 Years at Dentsu – Why He Stayed So Long 08:24 The Leap from Agency to Sales – And Why He Almost Quit 10:57 Mentorship, Confidence & Rebuilding After a Tough Start 13:31 How Dom Leads High-Performing Teams Through Pressure 17:38 Culture First, Cash Second – Transforming Mail Metro 23:55 Learning from Mistakes: The Booking That Nearly Got Him Fired 32:13 Magpie Moments – Lessons Stolen From the Best 39:38 Best Advice Dom’s Ever Received & Reverse Mentoring Wins Produced by Viral Tribe Entertainment: https://viraltribe.co.uk/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

    44 min

  8. SEP 15

    “I Regret the Decisions I Didn’t Make” – Jon O'Donnell on Building a Podcast Empire

    This week on Mentor, Rachel and Marco sit down with Jon O’Donnell, former MD of ESI Media, and founder of Viral Tribe Entertainment. From rave MC to running major newspapers to building a creative powerhouse in podcasting, Jon shares what he's learned about reinvention, decision-making, and rediscovering creative purpose later in life. Follow us:  https://www.tiktok.com/@thezoo.london https://www.instagram.com/thezoo.london/ https://thezoo.london Chapters: 02:00 – Jon’s 60-second life story 04:30 – Why starting Viral Tribe wasn’t the brave move 08:00 – Coming full circle back to creativity 13:30 – Big decisions at the Evening Standard & The Independent 17:45 – The biggest career mistake he ever made 22:00 – The importance of mentors (and surprising sources of inspiration) 38:00 – Athletic mindset meets business: hacks, habits & high performance Produced by Viral Tribe Entertainment: https://viraltribe.co.uk/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

    48 min
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About

MENTOR is a podcast that shares the lived experiences of senior leaders across industries. In each episode, guests open up to founders Rachel Forde and Marco Bertozzi of TheZoo.London about their careers, mistakes, lessons, and the people who inspired them along the way. It’s smart, relaxed, and packed with real-world insight. Whether you’re a future leader or simply curious about how others have navigated the world of work, MENTOR delivers valuable takeaways and thoughtful conversation. Brought to you by TheZoo.London and Viral Tribe.

Information

  • Creator
    Viral Tribe Entertainment
  • Years Active
    2K
  • Episodes
    16
  • Rating
    Explicit
  • Show Website
    Mentor

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