48 episodes

Hear what drives the innovators, leaders, and thinkers of Columbia Business School in this podcast hosted by Fahad Ahmed ’17.

Columbia Bizcast Columbia Business School

    • Business
    • 4.9, 104 Ratings

Hear what drives the innovators, leaders, and thinkers of Columbia Business School in this podcast hosted by Fahad Ahmed ’17.

    How the New Normal is Changing Brand Communications

    How the New Normal is Changing Brand Communications

    The COVID-19 pandemic presented the already volatile world of brands with a tough new challenge: How does a brand stay viable, but ensure that it is sensitive to the new financial and societal realities of the “new normal?”
    On this episode of Bizcast, marketing Professor Elizabeth Friedman and Matthew Quint, the director of the Center on Global Brand Leadership, offer insights on ways companies communicate both that they are open for business, and that they care about the well-being of their customers and employees.
    Friedman and Quint discuss how heightened emotions affect the way brands are perceived, the importance of setting the right tone, and the opportunities for innovation amid the crisis. 

    Subscribe to Bizcast on iTunes, Spotify, Stitcher, or wherever you get your podcasts.

    • 16 min
    Inflection Points in the New World of Business

    Inflection Points in the New World of Business

    With the onset of the COVID-19 pandemic, the business world and the daily lives of millions have undergone massive disruptions in a short amount of time.
    The reality of this new normal is what Professor Rita McGrath would define as an inflection point -- an external change that causes the underlying assumptions of a business to adjust dramatically in response.

    On this episode of Bizcast, McGrath, the author of Seeing Around Corners: How To Spot Inflection Points in Business Before They Happen, explains different scenarios that could help firms cope -- and eventually thrive. You can hear her speak about leadership practices that help businesses thrive on this prior episode.
    How is your business weathering these big changes, and planning for the future? Let us know.
    Subscribe to Bizcast on iTunes, Spotify, Stitcher, or wherever you get your podcasts.

    • 29 min
    Beyond CARES: Economist Glenn Hubbard on Government Response to COVID-19

    Beyond CARES: Economist Glenn Hubbard on Government Response to COVID-19

    Overall, Dean Emeritus Glenn Hubbard has been pleased with the government response to the economic crisis caused by the COVID-19 pandemic, noting the speed with which Congress and the administration passed the CARES Act.
    On this episode of Bizcast, however, Hubbard, the Russell L. Carson Professor of Finance and Economics and faculty director of the Chazen Institute for Global Business, offers a critique of the implementation of relief efforts by the Small Business Administration and Department of the Treasury.
    “Rather than pointing fingers though,” Hubbard says, “can we design something more effective so that we can just turn the switch on, if there is a next time?
    Hubbard also shares his views on funding state governments, tax reforms after the pandemic, and the future of international relationships in the aftermath of COVID-19.
    You can find more of Professor Hubbard’s thoughts on the economic impact of the pandemic here: his conversation with Nobel laureate Joseph Stiglitz; his interview with Neil Irwin ‘08 of The New York Times; his discussion on the role of political economy with professors Tano Santos and Ray Horton; and his panel with Japanese Minster Takeshi Komoto and Keiko Tashiro, deputy president of Daiwa Securities Group on the implications of COVID-19 on the US and Japanese economies.
    Subscribe to Bizcast on iTunes, Spotify, Stitcher, or wherever you get your podcasts.

    • 16 min
    A World of Hurt: The Impact of COVID-19 On Retail

    A World of Hurt: The Impact of COVID-19 On Retail

    According to a recent Department of Commerce report, retail sales slumped by 8.7 percent in March, as states issued stay-at-home orders and stores closed throughout the nation. 
    Mark Cohen, the director of retail studies, explains on the latest episode of Bizcast that the retail sector should be prepared for even more dismal numbers in the coming months. “There’s an enormous amount of business being done on food and supplies, but for the most part retail is shut down,” he says. 
    Cohen provides his view on the changes coming to large retailers, many of whom have already seen declining sales and store closures before the pandemic hit. He also discusses the role of government bailouts for the industry and speculates about when stores will be able to open their doors. 
    You can read more of Cohen’s insights on the impact of COVID-19 on retailers here.

    • 26 min
    Setting Policy for What Comes After COVID-19: Dr. Faheem Ahmed ‘20

    Setting Policy for What Comes After COVID-19: Dr. Faheem Ahmed ‘20

    Like many of his classmates, Dr. Faheem Ahmed started the spring semester, primed to put the finishing touches on his MBA. But after COVID-19 began to spread, he relocated to his home in London to complete his degree remotely and work on the frontline of the crisis.
    In this special episode of Bizcast, Ahmed -- who has a medical degree from King’s College London and a master’s degree in health systems management from the London School of Hygiene and Tropical Medicine -- gives us his perspective on the UK response to the pandemic.
    Ahmed also discusses his recent article in The Lancet, co-authored with Professor Joseph Stiglitz, which explains how COVID-19 is exacerbating social inequality around the world, especially among those with low incomes and black and ethnic minority communities.

    • 19 min
    Jacquie Henderson '17: Building Ad Hoc COVID-19 Testing Sites STAT

    Jacquie Henderson '17: Building Ad Hoc COVID-19 Testing Sites STAT

    Jacquie Henderson '17 works in strategy and operations for a seven hospital health system that serves communities in New York's Hudson Valley and in Western Connecticut. When the virus hit, her responsibilities quickly shifted. In this episode, Henderson talks about how her CBS experience helped her set up freestanding testing sites and “uptrain” the staff to take on new tasks and assignments. She also describes the precautions she takes to keep her family safe.

    • 8 min

Customer Reviews

4.9 out of 5
104 Ratings

104 Ratings

Debbie H. In NY ,

Virgin Atlantic

As a fan of the Virgin brand, I loved hearing the episode with Shai Weiss. So glad to hear the work they’re doing to grow their brand and allow people to experience everything I love about the company. Thanks for sharing!

Jennifer Layne Acupuncture NJ ,

An Insight to the CBS Network

An MBA is as much about the network as it is the education. A “Columbia MBA” has the education. There’s no doubt about that. What’s unknown is what the network is like. This show gives an inside look into this very important element of every business school. So glad I found it because it’s really helping my decision making of which b school to go to.

Josh_D'Eredita ,

GOT!!

I’m a fan of GOT! Stumbled across Win Or Die. What an amazing take on the great characters. Loved the lesson on adversity.

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