10 episodes
Why do people give? Mark Phillips
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- Business
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From face to face to regular giving and from high value to reporting back, the roots of our favourite fundraising techniques go back many, many years. It's astounding that the ideas and tactics our fundraising forebears developed still boost income when we use them in the technologically advanced environment of today. As a result, when I consider a fundraising problem I always look to the past and use that understanding to create a solution for today. As part of my personal fundraising journey I've been spending time with the fundraisers who were involved in some of the most amazing campaigns from the second half of the 20th century to see what what I can learn from them. And I thought it would be a good idea to share their thoughts and stories so everyone can benefit - so I recorded them. This series of podcasts is the result.
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The missing £5 billion one with Giles Pegram
Over the last month, I've shared a series of videos on LinkedIn looking at the reasons behind the fact that since 2005 we've seen individual giving income shrink – in real terms – by £5 billion. I'm joined today by fundraising consultant, Giles Pegram where we dig into the reasons behind this decline and make a few suggestions about what we have to do as a sector if we want to turn things around.
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The Donor Participation Project with Louis Diez
Today's podcast features Louis Diez, the founder of the Donor Participation Project (DPP).Louis set up the DPP with a single goal – to try to reverse the decline in the number of people giving to charity. Until recently, its members have predominantly been US fundraisers, but increasingly, more people from around the world are joining and the group is now 1,500 strong. I recently signed up, and if you listen to what Louis has to say, I think you will too.Membership (which is free) offers acce...
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Why do people give? The supporter experience podcast with Giles Pegram.
It’s been a while, but I’ve moved away from video back to the podcast for another great chat with Giles Pegram.Giles joined me to share his thoughts about what fundraisers should be doing to prepare for 2021. But most importantly, he spoke about a great new project that has produced some essential reading for us all – Fundraising in The Time of Covid-19, recently published by the Chartered Institute of Fundraising’s Supporter Experience special interest group. Giles and I met about ten d...
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The Legacy one with Richard Radcliffe
With legacy fundraising growing at a terrific rate, this was an important time to be able to chat with one of the world's most experienced legacy fundraisers, Richard Radcliffe.Richard has been a fundraiser for over 40 years and for most of that time, his area of focus has been understanding why people leave gifts to charities in their wills.With 32,000 conversations with potential legators over four decades, Richard has a great understanding of what motivates people and what they want to ach...
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Talking to donors during the Coronavirus crisis with Amber Nathan
Today, I'm sharing the first feedback on a Bluefrog research study aimed at finding out what UK donors need from charities during the time of the Coronavirus crisis. It should be emphasised that these are still early days and we expect donor attitudes to further evolve over the coming weeks.Back in February, we launched an independent study into attitudes to giving amongst donors to organisations working with people suffering from neurological disorders. In early March, as soon as we started ...
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The Coronavirus special with Giles Pegram
This is unprecedented territory for fundraisers. Few of us will have experienced anything like this.To help people gets their immediate response into place - before planning commences for the medium to long-term – I thought it would be useful to record a conversation with Giles Pegram. Giles featured in episode one of Why Do People Give? and with 30 years experience of fundraising as Appeals Director at the NSPCC, he is as good a resource as any.Things are changing on a daily basis. What we n...