Mastering Medical Device

Patrick Kothe

We help medical device professionals deepen their knowledge of customers, the industry, and their role. Our main objective is to help you become expert in your current position, and through a better understanding of others within your company and the best practices in others in the industry, enable you to fast-track your career.

  1. Thinking Like a Patient (or Being One!) Can Make Your Company's Device Better featuring Chris McAuliffe

    2024/11/02

    Thinking Like a Patient (or Being One!) Can Make Your Company's Device Better featuring Chris McAuliffe

    Send us a text In this episode, Chris McAuliffe, CEO of Theragen, shares his extensive journey in the medical device industry with a focus on non-invasive spine fusion. He recounts his personal experience as a patient undergoing spinal fusion surgery and how it has influenced his work and product design. The discussion covers the challenges of spinal fusion, the role of non-invasive electrical stimulation in patient recovery, and the importance of VIP customer service in healthcare. Chris's insights highlight the importance of understanding the end user experience, ensuring patient compliance, and leveraging data for enhanced patient outcomes. 00:00 Introduction and Guest Overview 02:25 Chris McAuliffe's Journey in Medical Devices 03:18 The Fascination with Electrical Stimulation 09:10 Understanding Non-Invasive Spine Fusion 15:06 Chris's Personal Experience with Spine Surgery 20:42 Post-Operative Challenges and Insights 30:17 Theragen's ActaStim-S Device 32:31 Mission and Product Overview 33:35 Challenges of Patient Compliance 35:25 Innovative Features of the Device 37:22 Data and Patient Engagement 41:22 Big Data and Machine Learning in Healthcare 51:54 VIP Customer Care Philosophy 54:16 Customer Testimonials and Impact 01:00:20 Key Takeaways and Conclusion Links from this episode: Chris McAuliffe LinkedIn https://www.linkedin.com/in/jcmcauliffe/Theragen  https://actastim.com/Support the show Connect with Mastering Medical Device: Website: https://www.masteringmedicaldevice.com LinkedIn: https://www.linkedin.com/company/mastering-medical-device Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe Patrick Kothe Twitter: https://twitter.com/patrickkothe Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support Thanks for listening!

    1 小时 3 分钟
  2. Defining and Managing Your Brand in a Complex Marketplace featuring Howie Chan

    2024/08/20

    Defining and Managing Your Brand in a Complex Marketplace featuring Howie Chan

    Send us a text In this episode, we dive into the essentials of branding with expert Howie Chan, founder of Healthy Brand Consulting. The discussion covers the critical role of understanding and managing one's brand, both for companies and individuals. Howie shares insights from his journey from biomedical engineering to branding, offers practical advice for building and differentiating a brand, and highlights the importance of company values and leadership in navigating external events. Whether you're responsible for your company's brand or interested in personal branding, this episode provides valuable lessons on aligning brand strategy with business goals and values. 00:00 Introduction to Branding and Guest Speaker 02:28 Howie Chan's Journey from Biomedical Engineering to Branding 04:10 Field Experience and Transition to Marketing 09:06 Understanding and Managing a Brand 12:40 Brand Differentiation and Value 16:50 Challenges in Brand Management 23:00 Branding in the Medical Device Industry 31:02 Navigating Social Issues in the Marketplace 32:36 The Importance of Self-Awareness for Companies 33:37 Aligning Company Actions with Core Values 34:52 The Cost of Silence vs. Taking a Stand 35:33 Timeliness and Crisis Communication 36:56 Personal Beliefs vs. Company Beliefs 43:10 The Role of Leadership in Decision Making 48:05 Applying Company Branding Lessons to Personal Branding 53:35 Howie’s Insights on Branding and Consulting 57:12 Final Thoughts and Takeaways Links from this episode: Howie Chan LinkedIn https://www.linkedin.com/in/howiechaniam/HealthyBrand Consulting  https://www.healthybrandconsulting.com/Support the show Connect with Mastering Medical Device: Website: https://www.masteringmedicaldevice.com LinkedIn: https://www.linkedin.com/company/mastering-medical-device Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe Patrick Kothe Twitter: https://twitter.com/patrickkothe Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support Thanks for listening!

    1 小时
  3. How to Build and Manage a Powerful Advisory Board featuring Paul Hickey

    2024/07/16

    How to Build and Manage a Powerful Advisory Board featuring Paul Hickey

    Send us a text In this episode, the discussion centers around the crucial role of advisory boards in guiding company strategies, product development, and business initiatives within the medical device sector. Featuring insights from Paul Hickey, CEO of ReShape Life Sciences, the conversation delves into best practices for forming and managing advisory boards, emphasizing the importance of team involvement and maintaining high-quality standards. Paul shares his extensive career journey across different companies, detailing how advisory boards have provided key insights and contributed to successful product innovations. The episode also explores the fight against obesity and how ReShape is working to deliver effective solutions. Key takeaways include the strategic formation of advisory boards, the need for cross-functional collaboration, and the pursuit of unarticulated customer needs for innovation. 00:00 Welcome and Introduction to Advisory Boards 01:15 Meet Paul Hickey: Career Journey and Insights 02:17 Transitioning from Aerospace to Medical Devices 09:41 The Importance of Quality in Medical Devices 17:17 Forming and Managing Effective Advisory Boards 40:06 Reshape Life Sciences: Tackling Obesity 47:13 Career Advice and Final Thoughts Links from this episode: Paul Hickey LinkedIn https://www.linkedin.com/in/paul-f-h-4955a78/ReShape Lifesciences  https://www.reshapelifesciences.com/Support the show Connect with Mastering Medical Device: Website: https://www.masteringmedicaldevice.com LinkedIn: https://www.linkedin.com/company/mastering-medical-device Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe Patrick Kothe Twitter: https://twitter.com/patrickkothe Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support Thanks for listening!

    52 分钟
5
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关于

We help medical device professionals deepen their knowledge of customers, the industry, and their role. Our main objective is to help you become expert in your current position, and through a better understanding of others within your company and the best practices in others in the industry, enable you to fast-track your career.

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