Why EV Routing Is the Key to Solving Range Anxiety and Boosting CPO Growth with Gideon van Dijk

Welcome to the eMobility Marketing Podcast! Gideon van Dijk—CEO and co-founder of ChargeTrip—sits down with Theo to discuss why range anxiety still shapes EV adoption, how routing technology helps overcome driver insecurities, and why charging point operators (CPOs) must shift from a real estate mindset to a customer-first strategy.

From guiding nearly 3 million EV routes this summer to powering routing behind major ecosystems, ChargeTrip’s data provides a unique view into how drivers choose charging stations and what keeps them loyal. Gideon explains why CPO growth often hits a ceiling, how convenience and trust outweigh price, and why one bad charging experience can lose a customer forever.

If you’re a CPO, EMSP, fleet manager, or mobility marketer, this episode will show you how routing and marketing intersect to drive utilization, build loyalty, and accelerate electrification.

Chapters

00:00 Range Anxiety & the EV Puzzle

01:06 What ChargeTrip Does and Why Routing Matters

03:34 Why CPO Growth Hits a Ceiling

06:19 Shifting From Infrastructure to Consumer Focus

07:46 Removing EV Driver Anxieties

10:16 Why Convenience Outweighs Cost

13:09 How Routing Works in Practice

15:28 Planning vs. Real-World Charging Behavior

17:29 Convenience, Trust & the One-Chance Rule

20:25 Turning Routing Data Into Marketing Strategy

22:33 Cost Optimization for Commercial Fleets

24:39 Right-Sizing Batteries with Data

25:54 Fleet Charging Optimization & OPEX Savings

27:53 Why Visibility Is Essential for CMOs

31:57 Marketing, Visibility & Local Trust

33:29 Retail Partnerships and Loyalty Programs

36:21 Why Retailers Will Enter the CPO Space

39:42 The Business Case for Retail-CPO Partnerships

41:24 The Biggest Mistake CPO Marketers Make

Connect with Nexxt Industry

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Hosted by Theo Reichgelt

LinkedIn: ⁠⁠Theo Reichgelt⁠⁠

Connect with Gideon van Dijk

LinkedIn: Gideon van Dijk

Website: www.chargetrip.com

Production, Distribution, and Marketing By Massif & Kroo

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For inquiries/sponsoring: email hello@MassifKroo.com.