Why Finance Keeps Solving the Wrong Problems — And How That’s Changing

For years, the financial technology sector has operated at the bleeding edge of innovation — from embedded finance to stablecoins and AI. But product strategist and fintech thought leader Jas Shah argues that in the rush to adopt new technologies, it can be easy to lose sight of the human problems we’re trying to solve. As the founder of Bitsul and the voice behind the popular Fintech: Under the Hood newsletter, Jas helps companies bridge the gap between complex code and genuine customer needs. In this episode, Jas explains how his consulting work gets him up close to the real-world friction facing small businesses and migrant workers. We discuss why the West's focus on stablecoins often misses the point, how AI should be harnessed for intent rather than hype, and why the best financial technology is the kind the user never even notices.