Why First-Party Data Is as Important as Third-Party Data With Su Huang

Data has become an inevitable part of every business regardless of its size and industry. But not all companies know how to use it to upgrade operations. Further, they mainly focus on third-party data, neglecting the power of first-party data. Therefore, it is of the utmost importance for companies to use both data types to support their overall businesses.

In this episode of Real World Talk, Zoe Li welcomes Su Huang, the Head of Data Strategy at Datavant. Su and Zoe discuss the role of data in life science companies, the importance of building a data strategy that will support the company's business strategy, and why all teams using data should work together.