Dirt Bags Podcast

Luke Eggebraaten

The Dirt Bags Podcast is the go-to podcast for real conversations, actionable insights, and a damn good time. Hosted by Luke Eggebraaten, this podcast is built for those who want to grow their business, sharpen their skills, and hear from industry leaders—all while enjoying a laid-back, no-nonsense atmosphere. Whether an operator, contractor, business owner, or entrepreneur, the Dirt Bags Podcast delivers raw and unfiltered insights. No corporate fluff, no B.S.—just real talk from people who have been in the trenches, built successful businesses, and know what it takes to win in this space. Luke Eggebraaten is the founder of Phaser Marketing and the author of Digital Dirt World. Since 2019, he has been helping excavation companies scale their online presence through web design, SEO, and paid ads. His team has worked with businesses doing $500K to $100M in revenue, offering tailored marketing solutions that drive real growth. With a passion for connecting the construction industry to the digital age, Luke brings a wealth of knowledge and experience to every episode. The biggest names in excavation, septic, snow removal, landscaping, outdoor services, and more share their insights, lessons, and strategies, giving listeners direct access to the minds of industry leaders who are making waves and building empires. The Dirt Bags Podcast covers everything from marketing and branding, to leadership, business growth, equipment talk, and job site war stories. Industry experts, business owners, and hardworking professionals bring real experiences and hard-earned wisdom to every episode. This isn’t a typical business podcast—it’s organized but laid-back, full of uncensored, real-world advice from people who get it. New episodes drop first thing in the morning, 2-3 Fridays a month, so listeners can tune in on the way to the job site or while working on the job. Construction, business, and success—Dirt Bag style! LETS GO

  1. #104: Building a Land Clearing Company Without Debt - Stone Hughes

    10 OCT

    #104: Building a Land Clearing Company Without Debt - Stone Hughes

    In this episode of the Dirt Bags Podcast, we welcome Stone Hughes, founder of Michigan's God's Country Land Services, for a gritty dive into sustainable land management. Discover how Stone's family-run crew uses advanced forestry mulching to clear thick brush and invasive species on-site—without soil disruption, burning, or hauling—turning overgrown properties into prime, nature-friendly spaces. Stone's Website: https://godscountrylandservices.com/ Book a free strategy call with Phaser Marketing: https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05 Huge Thanks to our sponsors: Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie’s already on it. This is full-service insurance from people who care and understand—and it shows. Whether you’re a one-crew start-up or managing a multi-state operation, Charlie makes sure you’re covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/ Eljen - Revolutionizing Onsite Wastewater Management Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems. Learn more at: eljen.com SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications. Discover the details at: sludgehammer.net Thanks for listening!

    1 h y 43 min
  2. #103: From Scraper Dumps to Global Operator Training - Scott Lidster

    26 SEP

    #103: From Scraper Dumps to Global Operator Training - Scott Lidster

    Join host Luke Eggebraaten and guest host James Stiksma (@canadianseptic), owner of Canadian Septic and a proud Phaser client, for an epic episode of the Dirt Bags Podcast! This week, we dig deep with Scott Lidster (@australian_earth_training), the mastermind behind Australian Earth Training. From mastering scraper dumps to revolutionizing operator training worldwide, Scott shares his journey, insights, and the grit it takes to succeed in the heavy equipment industry. Tune in for a no-nonsense convo packed with dirt-moving wisdom and real-world expertise! Scott's Linkedin - https://www.linkedin.com/in/scott-lidster-9bb5b656 Scott's Wesbite - australianearthtraining.com.au James' Website - Canadianseptic.com Huge Thanks to our sponsors: Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie’s already on it. This is full-service insurance from people who care and understand—and it shows. Whether you’re a one-crew start-up or managing a multi-state operation, Charlie makes sure you’re covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/ Eljen - Revolutionizing Onsite Wastewater Management Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems. Learn more at: eljen.com Phaser Marketing - Book a free strategy call: https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05 SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications. Discover the details at: sludgehammer.net Thanks for listening!

    1 h y 46 min
  3. #102:  Scaling Mountains with Spider Excavators - Arnaud Hild

    12 SEP

    #102: Scaling Mountains with Spider Excavators - Arnaud Hild

    This week, we welcome Arnaud Hild, Co-Owner of NPA Specialty Equipment, a badass company crushing it in the specialty equipment game (check them out at npaspecialtyequipment.com). Arnaud, alongside his business partners Nico and Pierre, is bringing serious value to the dirt world, and as a happy client of Phaser Marketing, he’s got the digital presence to prove it! Luke and Arnaud will dig deep into what makes NPA Specialty Equipment stand out, from their hands-on approach to their game-changing gear. No corporate fluff here—just real talk from two dirt bags who get it. Plus, we’re shouting out Jon and Morgan VanZee from 641 Excavating, the lucky winners of our $500 cash giveaway! And a massive thank you to our growing crew—Dirt Bags Podcast just hit 400 YouTube subscribers! npaspecialtyequipment.com IG - @arnaudhild Linkedin - https://www.linkedin.com/in/arnaud-hild-38b2a320b/ Book a free strategy call with Phaser Marketing: https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05 Huge Thanks to our sponsors: Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie’s already on it. This is full-service insurance from people who care and understand—and it shows. Whether you’re a one-crew start-up or managing a multi-state operation, Charlie makes sure you’re covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/ Eljen - Revolutionizing Onsite Wastewater Management Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems. Learn more at: eljen.com SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications. Discover the details at: sludgehammer.net Thanks for listening!

    1 h y 43 min
  4. #101: My Rock Bottom Had a Basement - Zach Taylor

    5 SEP

    #101: My Rock Bottom Had a Basement - Zach Taylor

    In this episode of the Dirt Bags Podcast, we're featuring Zach Taylor, the founder of Milania Excavating. With over a decade of expertise in site work and project management, Zach brings a wealth of knowledge to the world of excavation. Tune in as he shares insights into his journey! IG -@_taylorthings @milania_corp Linkedin - https://www.linkedin.com/in/zach-taylor-55391533 Book a free strategy call with Phaser Marketing: https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05 Huge Thanks to our sponsors: Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie’s already on it. This is full-service insurance from people who care and understand—and it shows. Whether you’re a one-crew start-up or managing a multi-state operation, Charlie makes sure you’re covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/ Eljen - Revolutionizing Onsite Wastewater Management Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems. Learn more at: eljen.com SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications. Discover the details at: sludgehammer.net Thanks for listening!

    1 h y 34 min
  5. 100th Episode Special Featuring the OG: Luke Payne

    29 AGO

    100th Episode Special Featuring the OG: Luke Payne

    It’s the big 100th episode milestone of The Dirt Bags Podcast, and we're stoked to bring back the OG co-host, Luke Payne, for this one! We’re diving deep into this one. Cheers to 100 episodes! And 100+ more. Luke Payne IG - @westernex1 Linkedin - https://www.linkedin.com/in/luke-payne-86752119a/ Book a free strategy call with Phaser Marketing: https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05 Huge Thanks to our sponsors: Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie’s already on it. This is full-service insurance from people who care and understand—and it shows. Whether you’re a one-crew start-up or managing a multi-state operation, Charlie makes sure you’re covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/ Eljen - Revolutionizing Onsite Wastewater Management Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems. Learn more at: eljen.com SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications. Discover the details at: sludgehammer.net Thanks for listening!

    1 h y 37 min
  6. Burning Past Max Capacity - Marvin Joles

    15 AGO

    Burning Past Max Capacity - Marvin Joles

    Join Luke Eggebraaten on the Dirt Bags Podcast for an unfiltered, high-energy conversation with Marvin Joles, a powerhouse in the asphalt industry. As an entrepreneur, investor, award-winning influencer, and national public speaker, Marvin brings a wealth of expertise as a NAPA Impact Conference Task Group Member and Pavement Magazine Advisory Board contributor. In this episode, Raw insights on entrepreneurship, innovation, and leadership in the asphalt world, and so much more. Tune in for an epic talk, no fluff, and a deep dive into what it takes to dominate the pavement industry. Marvin's LinkedIn page: https://www.linkedin.com/in/marvin-joles-4b1b73130/ Free study from Dr. Erin Craw (as mentioned in the epiosde) : https://fairfield.iad1.qualtrics.com/jfe/form/SV_37C1koNYec0mITQ IG - @marvinjoles In the Mix Youtube Channel - https://www.youtube.com/@inthemixmj Book a free strategy call with Phaser Marketing: https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05 Huge Thanks to our sponsors: Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie’s already on it. This is full-service insurance from people who care and understand—and it shows. Whether you’re a one-crew start-up or managing a multi-state operation, Charlie makes sure you’re covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/ Eljen - Revolutionizing Onsite Wastewater Management Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems. Learn more at: eljen.com SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications. Discover the details at: sludgehammer.net Thanks for listening!

    1 h y 37 min
  7. The Irish Dirt Dream: Josh Newell’s Leap into Excavation

    1 AGO

    The Irish Dirt Dream: Josh Newell’s Leap into Excavation

    In this episode, we sit down with Josh Newell from Northern Ireland — a long-time Dirt Bags listener who just launched his own excavation company. Josh is the owner of GreenRock Renewables and GreenRock Contracts, and he’s making big moves across the pond. Guest host Matt Study (@sapphireconstructionservices) joins us for this one. Guest Host: Matt StudyIG - @sapphireconstructionservices Guest: Josh Newell - Principal (owner) at GreenRock Renewables and GreenRock Contracts Super cool to see a Dirt Bags listener chasing the dream. Let’s get after it! You can book a free strategy call with Phaser today using this link here: https://calendly.com/d/cm59-rf4-hgq/i... Huge thanks to our sponsors: Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie’s already on it. This is full-service insurance from people who care and understand—and it shows. Whether you’re a one-crew start-up or managing a multi-state operation, Charlie makes sure you’re covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/ Eljen - Revolutionizing Onsite Wastewater Management Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems. Learn more at: eljen.com SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications. Discover the details at: sludgehammer.net Thanks for listening!

    1 h y 21 min
  8. Why He Bought a Concrete Company (Instead of Starting From Scratch)

    18 JUL

    Why He Bought a Concrete Company (Instead of Starting From Scratch)

    In this episode of The Dirt Bags Podcast, host Luke Eggebraaten sits down with Matt Sockoch, co-owner of Payne Construction Services and Gateway Concrete Solutions. Matt shares why he chose to buy an existing concrete company rather than building one from the ground up. James Stiksma, owner of Canadian Septic and 2024 Dirt Bags Guest Host of the Year, also joins in to offer his perspective on the challenges and rewards of business ownership. Tune in for a candid conversation on entrepreneurship, risk-taking, and the business side of construction. Follow Matt on TikTok: @mattsockoch Visit Payne Construction Services: payne-cs.com Book a free strategy call with Phaser Marketing: https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05 Huge Thanks to our sponsors: Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie’s already on it. This is full-service insurance from people who care and understand—and it shows. Whether you’re a one-crew start-up or managing a multi-state operation, Charlie makes sure you’re covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/ Eljen - Revolutionizing Onsite Wastewater Management Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems. Learn more at: eljen.com SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications. Discover the details at: sludgehammer.net Thanks for listening!

    1 h y 29 min

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The Dirt Bags Podcast is the go-to podcast for real conversations, actionable insights, and a damn good time. Hosted by Luke Eggebraaten, this podcast is built for those who want to grow their business, sharpen their skills, and hear from industry leaders—all while enjoying a laid-back, no-nonsense atmosphere. Whether an operator, contractor, business owner, or entrepreneur, the Dirt Bags Podcast delivers raw and unfiltered insights. No corporate fluff, no B.S.—just real talk from people who have been in the trenches, built successful businesses, and know what it takes to win in this space. Luke Eggebraaten is the founder of Phaser Marketing and the author of Digital Dirt World. Since 2019, he has been helping excavation companies scale their online presence through web design, SEO, and paid ads. His team has worked with businesses doing $500K to $100M in revenue, offering tailored marketing solutions that drive real growth. With a passion for connecting the construction industry to the digital age, Luke brings a wealth of knowledge and experience to every episode. The biggest names in excavation, septic, snow removal, landscaping, outdoor services, and more share their insights, lessons, and strategies, giving listeners direct access to the minds of industry leaders who are making waves and building empires. The Dirt Bags Podcast covers everything from marketing and branding, to leadership, business growth, equipment talk, and job site war stories. Industry experts, business owners, and hardworking professionals bring real experiences and hard-earned wisdom to every episode. This isn’t a typical business podcast—it’s organized but laid-back, full of uncensored, real-world advice from people who get it. New episodes drop first thing in the morning, 2-3 Fridays a month, so listeners can tune in on the way to the job site or while working on the job. Construction, business, and success—Dirt Bag style! LETS GO

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