Why I Social

Christopher Barrows
  • 4.9 (43)
  • CAREERS
  • UPDATED SEMIMONTHLY

Take a look behind the social handle with every Why I Social episode. The podcast brings brings you candid conversations with folks who do social media right - from average joe to CEO. Each podcast invites you to get to know guests on everything social media and beyond.

  1. Episode 32 - Lexi Croisdale

    MAR 3

    Episode 32 - Lexi Croisdale

    On this week's episode of Why I Social, Chris sits down with Lexi Croisdale (Director of Global Content Marketing, Varonis). Lexi is also one of the recently announced National Institute for Social Media Advisory Board Members.  Key Highlights How her early career experiences including internships, impacted her career success Why she leads by example with LinkedIn  Why working in diverse industries has benefited her ability to deliver innovative content  Why she joined the National Institute for Social Media Advisory Board.  Hot Topic for This Week's Episode: Employee Advocacy And of course, learn why Lexi socials on this week's episode of Why I Social! Lexi's Links:  LinkedIn Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials, and to foster a global community of practice and collaboration among social media professionals.  Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.

    35 min
  2. Episode 31 - Matt Bailey

    FEB 16

    Episode 31 - Matt Bailey

    On this week's episode of Why I Social, Chris sits down with Matt Bailey (Digital Marketing Instructor, Trainer - SiteLogic Marketing) to discuss digital content creation and training.  Key Highlights How understanding software engineering benefited his career and the importance of "balance"  Slowing down to think through the best way to execute our content Setting clear goals and considering analytics Training leadership to drive better results Hot Topic for This Week's Episode: Training As A Tool To Fill Marketing Needs or Gaps  And of course, learn why Matt socials on this week's episode of Why I Social! Mark's Links:  LinkedIn Website Learning Site (Sitelogic) Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials, and to foster a global community of practice and collaboration among social media professionals.  Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.

    34 min
  3. Episode 30 - Mark S. Babbitt

    FEB 2

    Episode 30 - Mark S. Babbitt

    On this week's episode of Why I Social, Chris sits down with Mark S Babbitt (Co-Author of "Good Comes First" and "A World Gone Social").  Key Highlights Discussing writing "A World Gone Social" and "Good Comes First" The evolution of his experience as an author and the "why" behind "Good Comes First" Stories and lessons for executive leadership  Why workplace culture remains an important topic Hot Topic for This Week's Episode: Workplace Culture  - You'll also learn more about his new podcast, "Mastering Workplace Culture."  And of course, learn why Mark socials on this week's episode of Why I Social! Mark's Links:  LinkedIn Author Page (Amazon) Podcast (Mastering Workplace Culture) Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials, and to foster a global community of practice and collaboration among social media professionals.  Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.

    45 min
  4. Episode 29 - Mike Evans

    JAN 20

    Episode 29 - Mike Evans

    On this week's episode of Why I Social, Chris sits down with Mike Evans (Founder, Fan Day Nation). Mike breaks down how he's tackled leading a start-up in Fan Day Nation and the way his military background has played a criticial part in his role as a leader. He also discusses the greatest challenges and rewards of working in a start-up.  Key Highlights The role his time in the military has played in his professional life How he began his career in sales  The origins behind his work with Mile High Huddle and Sports Illustrated Why he chose to start Fan Day Nation Hot Topic for This Week's Episode: The important role social media plays for young athletes And of course, learn why Mike socials on this week's episode of Why I Social! Mike's Links:  LinkedIn Fan Day Nation Website  Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals.  Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.

    31 min
  5. Episode 28 - Carrie Meconis

    12/29/2025

    Episode 28 - Carrie Meconis

    On this week's episode of Why I Social, Chris sits down with Carrie Meconis (Leadership Coach and Staff at New York University). From a career that began in theatre both on the stage and as a stage manager to her journey to becoming a leadership coach, Carrie offers invaluable insights to take you into 2026 and beyond.  Key Highlights The connection between stage management and organizational skills The personal and mental health benefits of running  How Carrie began to work on leadership training  The importance of self-awareness and why it's an anchor for leadership Hot Topic for This Week's Episode: Setting Goals and Planning Reflection     And of course, learn why Carrie socials on this week's episode of Why I Social! Carrie's Links:  LinkedIn Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals.  Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.

    26 min
  6. Episode 27 - Lasheen Williams (Tchallasheen)

    12/08/2025

    Episode 27 - Lasheen Williams (Tchallasheen)

    On this week's episode of Why I Social, Chris sits down with Lasheen Williams (Tchallasheen, IG - Cosplayer). Lasheen recounts his journey to becoming a cosplayer. You'll also learn how he has created a community of content creation opportunities from his experience as a cosplayer - and the opportunities cosplay has since afforded him.  Key Highlights What is a cosplayer, and how did he got started The process of content creation and collaboration How he dealt with challenges coming with cosplay  How he uses cosplay to inspire his community  Building his brand on social media The importance of education on social media (and why it can work)  And of course, learn why Lasheen socials on this week's episode of Why I Social! Lasheen's Links:  LinkedIn Instagram (Tchallasheen) Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals.  Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.

    40 min
  7. Episode 26 - Chris Porter

    11/25/2025

    Episode 26 - Chris Porter

    On this week's episode of Why I Social, Chris sits down with Chris Porter (Creative Director and Board Game Designer/Publisher for Chris Couch Games). Porter breaks down his journey to becoming a Creative Director and finding the best way for him - including his experience from both corporate to entreprenurial settings.  Key Highlights How he began his path to a career of a creative designer  Becoming a board game designer and publisher  Managing the time between his work as a creative designer and a publisher  What role failure has played in his life - and how it's helped him find success Why building community is incredibly important  The power of hello and acknowledging others  How to create a great Kickstarter experience through customer service  The difference between honesty and transparency  And of course, learn why Chris socials on this week's episode of Why I Social! Chris' Links:  LinkedIn Chris Couch Games  Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals.  Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.

    39 min
  8. Episode 25 - Chris Alexander

    11/11/2025

    Episode 25 - Chris Alexander

    On this week's episode of Why I Social, Chris sits down with Chris Alexander, Senior Director of Digital Communications at NYU School of Global Public Health. Chris has spent more than a decade in higher education and has experience as a podcaster, content creator and integrated marketer.  Key Highlights The role internships play in finding what you want (or don't want to) do  What it's like to experience different roles in a large university   The value of creating a professional portfolio  How integrated marketing has played a role in his career and he has helped build brand(s) And of course, learn why Chris socials on this week's episode of Why I Social! Chris' Links:  LinkedIn Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals.  Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.  Did you know you can get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.

    40 min
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4.9
out of 5
43 Ratings

About

Take a look behind the social handle with every Why I Social episode. The podcast brings brings you candid conversations with folks who do social media right - from average joe to CEO. Each podcast invites you to get to know guests on everything social media and beyond.

Information

  • Creator
    Christopher Barrows
  • Years Active
    2015 - 2026
  • Episodes
    287
  • Rating
    Clean
  • Copyright
    © Copyright Chris G. Barrows 2015
  • Show Website
    Why I Social