Why Image Consultants Lose Money Without the Right Business Model

Are you an image consultant or color analyst who feels stuck in a cycle of undercharging, overworking, and watching clients walk away after one appointment? Perhaps you consistently meet your client numbers but still struggle to reach your revenue goals without burning out. 

So why does it feel impossible to achieve that dream of a profitable but sustainable business and still have the time and energy for family, friends (and hobbies)? Because you’re probably inadvertently building your business around the wrong thing.

In this episode of The Six Figure Personal Stylist podcast, you’ll discover why so many image consultants and color analysts struggle to get high-paying, long-term clients. I’ll reveal how your approach accidentally limits your income potential and client impact, and most importantly, how you can resolve it so that you develop deeper client relationships in your business without it consuming your entire life.

2:40 - Your biggest blind spot as an image consultant or color analyst

6:38 - The impact of running your business with a high-volume, low-ticket approach

8:45 - The pervasiveness of the image consulting industry’s scarcity mindset and outdated pricing advice

14:26 - Why image consultants are ill-equipped to market effectively and make more money

16:59 - How one burned-out image consultant went from offering $249 consultations to selling four-figure packages

19:12 - The culprit behind your low rate of repeat clients as an image consultant or color analyst

24:09 - What you need to know if you think people don’t invest in bigger packages from image consultants

Mentioned In Why Image Consultants Lose Money Without the Right Business Model

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