Why It Matters

Michael Gough
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A collection of interviews with leaders who are passionate about something that is at risk of being overlooked. Sometimes it's a brand, a product or a service but it can also be an idea - something that is losing its relevancy for many. And to re-establish relevance you need someone with vision and drive to explain why it matters. These conversations are hosted by Michael Gough. He’s a consultant with over twenty-years experience in helping organisations develop clear, concise and compelling brand and marketing that delivers growth. Get in touch with Michael using the email podcast@whyitmatters.co.uk Or follow him on Instagram @ _whyitmatters_

  1. 31. Why Brand Communities Matter

    24 THG 9

    31. Why Brand Communities Matter

    According to research run by Garnter, over 70% of consumers say they buy more often when they’re part of a community. The role of communities has never been stronger. James is cofounder of the CMO Circle and Called to Work, and he explains why communities aren’t just audiences you broadcast to, but networks that grow brand loyalty. James talks about the difference between an audience and a community; on finding your first 100 members; and how the most valuable communities give more back than they take. So if you’re a marketing manager thinking about whether a brand community could add to your marketing, this conversation is for you.

    43 phút
  2. 30. Why Balance Matters

    4 THG 8

    30. Why Balance Matters

    What if the key to long-term success isn’t growth or efficiency, but balance?   Not the Zen poster kind. The kind that helps leaders stay grounded in who they are while staying agile enough to respond to whatever the world throws at them.   In this episode, I’m joined by Martin Clarkson, co-founder of Create Balance and a former senior leader at Marks & Spencer, a company that’s seen both glory days and had to fight to stay relevant.   We explore why balance isn’t a soft skill but a strategic one, and how clarity about who you are, what you do and why you do it builds the confidence to act in moments of pressure or change. From boardrooms to broken charities, Martin shows that balance isn’t static. It’s how you keep moving.

    45 phút
  3. 29. Why Social Listening Matters

    1 THG 5

    29. Why Social Listening Matters

    The backbone of good marketing is the quality of the research. The best insight comes from hearing real audiences talk about their real experiences.Traditional research can cost thousands and still miss the people who don’t get a seat at the table. Quantitative data tells you what’s common. Social listening reveals what’s missing.   In this episode, Michael talks with Jamie Doggett, Associate Director at Lumanity, about why social listening is a standout tool for marketers who want to go deeper than the data and closer to the truth. They explore how social listening works, what it uncovers that surveys don’t, and why unprompted insight and digital body language are changing how we understand behaviour, especially in healthcare.   If you believe good marketing starts with empathy, not assumptions, this one’s for you.

    24 phút
  4. 28. Why No Engagement Matters

    1 THG 4

    28. Why No Engagement Matters

    Every minute, over 500 hours of video are uploaded to YouTube, 350,000 tweets are sent, and 5 million posts go live on Facebook. Try to keep up and you’ll be scrolling forever. In this episode, I’m joined by Dan Preston from Neighbourhood to explore why likes, shares and comments — what we used to call engagement — don’t matter anymore. We unpack social media’s three big shifts: the death of the feed, the fall of the follower, and now, the fading relevance of engagement itself. Dan argues we’ve entered the era of entertainment, where creativity isn’t a nice to have, it’s the whole game. If your organic reach is shrinking and you’re wondering what to do about it, this is for you.

    41 phút
  5. 27. Why Language, Consciousness, Magick, and Romance matter

    6 THG 2

    27. Why Language, Consciousness, Magick, and Romance matter

    In this episode, I’m joined by writer Thomas Sharp.   His creative life is a blend of commercial commissions and self-initiated projects, each shaped by his deep fascination with language.   You might have seen his words without realising it. Love is Running Towards — his piece for the London Fire Brigade. Or the vast banners welcoming visitors to the British Library. Other clients range from the spectacle makers Cubitts and The Henry Moore Institute to Politico UK and St Martin-in-the-Fields Trust.   But beyond his commissions, Thomas has spent much of his life thinking about the wonder and power of writing, what it can do, and how it moves us. He’s distilled that exploration into four words: Language, Consciousness, Magick, and Romance, a phrase that defines his life’s work and the title of his latest collection of poems.   So, in this episode, we explore why Language, Consciousness, Magick, and Romance matter.   Links https://www.thepoetryofitall.com/thomassharp https://www.instagram.com/thomassharp/

    49 phút
  6. 26. Why Poetry Matters

    8 THG 1

    26. Why Poetry Matters

    Poetry has lessons for every brand. The power of brevity. The art of wordplay. Thoughtful connections that spark emotion, linger in memory, and sometimes bring a smile–or a tear. Who better to explore why poetry matters than John Simmons, writer, poet and pioneer of verbal branding.

    48 phút
  7. 25. Why SDRs Matter

    04/12/2024

    25. Why SDRs Matter

    According to the FT Advisor, enthusiasm for sustainable investing has dropped sharply this year, with interest in ESG funds reportedly down by 83%. Many investors are pulling back, citing underwhelming returns and ongoing issues with greenwashing.    Meanwhile, the Financial Conduct Authority has introduced four new labels as part of its Sustainability Disclosure Requirements, or SDRs, to bring transparency to the often murky world of green investing.   For some, sustainable investing still represents the sector’s future, with potential for positive change. For others, however, the path forward is much less certain.   In this episode, I speak with Philip Spyropoulos, a legal expert and partner at Eversheds Sutherland who specialises in sustainable and responsible investing. We dive into the SDR framework and its aim to set realistic expectations for ESG and impact investing.

    41 phút
  8. 24. Why Forest Bathing Matters with Gillian Colhoun

    25/10/2024

    24. Why Forest Bathing Matters with Gillian Colhoun

    Did you know the average person now spends 6 hours and 37 minutes a day looking at screens? In the UK, that’s almost as much time as we spend sleeping. All that screen time brings noise, distractions, and pressure—familiar challenges that affect our mental health. In this episode, I talk with Gillian Calhoun about forest bathing—a way to unplug, be still, and reconnect with nature. It’s about finding quiet in a loud world. I hope you enjoy our conversation.

    35 phút
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Giới Thiệu

A collection of interviews with leaders who are passionate about something that is at risk of being overlooked. Sometimes it's a brand, a product or a service but it can also be an idea - something that is losing its relevancy for many. And to re-establish relevance you need someone with vision and drive to explain why it matters. These conversations are hosted by Michael Gough. He’s a consultant with over twenty-years experience in helping organisations develop clear, concise and compelling brand and marketing that delivers growth. Get in touch with Michael using the email podcast@whyitmatters.co.uk Or follow him on Instagram @ _whyitmatters_

Thông Tin

  • Nhà sáng tạo
    Michael Gough
  • Năm hoạt động
    2021 - 2025
  • Tập
    31
  • Xếp hạng
    Sạch
  • Bản quyền
    © 2021
  • Trang web chương trình
    Why It Matters

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